Aetna Captures Top National Plain Language Award
HARTFORD, Conn. -- April 17, 2013
Aetna (NYSE: AET) has won top honors in the Center for Plain Language’s annual
ClearMark competition for the new Writers’ Center for Excellence. The Writers’
Center for Excellence is a website that enables Aetna employees to write
clearer messages to members. These written communications help guide Aetna
members through a complex health care system.
“Our goal is to look at what we do through the eyes of our members and drive
toward clear, helpful communications,” said Kristi Matus, executive vice
president of Government Businesses and head of Aetna’s consumer engagement
initiatives. “We want them to better understand their health care so they and
their families can live healthier lives.”
Launched in 2012, the Writers’ Center for Excellence is a platform that
supports clear written communications across the company.
“We envision a community of employees who help each other create health care
materials that are easier to understand,” said Melissa Slade, head of Provider
and Member Communications, Production and Education.
Aetna is the winner this year in the private sector category for website and
dynamic media. Judges said the Writers’ Center for Excellence is simple, easy
to navigate and “practices what it preaches” with a helpful, conversational
Aetna has now been recognized by the Center for Plain Language the past three
years. Last year, Aetna won in the same category for David, the Aetna Benefits
Advisor^SM. David serves as an online guide by asking members a series of
questions in a friendly and conversational manner to help them choose the
health plan that best fits their needs.
The Center for Plain Language is a D.C.-based nonprofit organization that
wants government and business documents to be clear and understandable. The
ClearMark and WonderMark awards recognize the best and worst in plainlanguage
each year from government, nonprofit, and private companies.
The awards were presented at the National Press Club in Washington, D.C., on
Aetna is one of the nation's leading diversified health care benefits
companies, serving approximately 37.3 million people with information and
resources to help them make better informed decisions about their health care.
Aetna offers a broad range of traditional, voluntary and consumer-directed
health insurance products and related services, including medical, pharmacy,
dental, behavioral health, group life and disability plans, and medical
management capabilities, Medicaid health care management services and health
information technology services.Aetna’s customers include employer groups,
individuals, college students, part-time and hourly workers, health plans,
health care providers, governmental units, government-sponsored plans, labor
groups and expatriates. For more information, see www.aetna.com.
Ethan Slavin, 860-273-6095
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