Donations are critical to help Manitoba food banks fight hunger

WINNIPEG, April 17, 2013 /CNW/ - (TSX: L) - While Spring means time of renewal 
for many; it also means dwindling resources at food banks. According to Food 
Banks Canada, every month 63,482 Manitoba residents - 48 per cent of them 
children - turn to a food bank for assistance. Grocery shoppers are 
encouraged to help by donating food and/or funds to the Extra Helping™ Food 
Drive from April 19(th) to May 9(th) hosted at their local Real Canadian 
Superstore(®), Extra Foods(®), and Wholesale Club™ locations. 
"Hunger is a constant reality for far too many families in Manitoba. Our goal 
is to reduce the need for food bank use by 50 per cent by the year 2020. This 
campaign is a great way to help us reach our goal," says Kate Brenner, 
director of development at Winnipeg Harvest." "The Extra Helping™ Food Drive 
is essential in helping local food banks replenish their stock and address the 
issue of hunger in our communities. And, one hundred percent of the food 
raised in the community, stays with the local community food banks." 
According to Food Banks Canada, most needed non-perishable food items include: 
pasta products, rice, canned meat and fish, dry and canned soups and stews, 
canned fruit and vegetables, flour, hot/cold cereals, whole grain cereals, 
peanut butter, aseptic packaged or canned/powdered milk, fruit juices, pasta 
sauce, beans and legumes, infant formula and baby food. 
Food banks' most needed items are marked in select Loblaw banner stores with 
shelf tags featuring the Extra Helping™ logo, making it easy for customers 
to help locate them when shopping. 
Loblaw Companies Limited and its banner stores hope to raise $1.8 million and 
1.8 million pounds of food in 2013. 
"As Canada's largest grocery retailer, we're committed to helping fight hunger 
in communities across the country," says Peggy Hornell, senior director, 
Community Investment, Loblaw Companies Limited. "We encourage all of our 
customers to make any amount of cash donation or non-perishable food items 
they can, so together we can make a real difference in the lives of those in 
Loblaw grocery stores have a long history of supporting food banks in their 
local communities. In 2009, the Company rebranded its efforts under the Extra 
Helping™ Food Drive, a bi-annual, national campaign to reduce hunger. Since 
then Loblaw stores have raised more than $5.6 million and more than 6.3 
million pounds of food. In addition, through annual corporate donations, 
Loblaw has contributed $1.125 million to date to Food Banks Canada in support 
of their National Food Sharing Program. 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
Loblaw Public Relations Department (905) 459-2500  
Chris Albi Communications Coordinator Winnipeg Harvest Phone: (204) 229-9660 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
CO: Loblaw Companies Limited
ST: Manitoba
-0- Apr/17/2013 11:59 GMT
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