Donations are critical to help Saskatchewan food banks fight hunger

Donations are critical to help Saskatchewan food banks fight hunger 
REGINA, SK, April 17, 2013 /CNW/ - (TSX: L) - While Spring means time of 
renewal for many, it also means dwindling resources at food banks. According 
to Food Banks Canada, every month more than 24,000 Saskatchewan residents - 47 
per cent of them children - turn to a food bank for assistance. Grocery 
shoppers are encouraged to help by donating food and/or funds to the Extra 
Helping™ Food Drive from April 19(th) to May 9(th). hosted at their local 
Real Canadian Superstore(®), Your Independent Grocer(®), nofrills(®), Extra 
Foods(®), and Wholesale Club™ locations. 
"Hunger is a constant reality for far too many families in Saskatchewan," says 
Bill Hall, executive director at Food Banks of Saskatchewan. "The Extra 
Helping™ Food Drive is essential in helping local food banks replenish their 
stock and address the issue of hunger in our communities. And, one hundred 
percent of the food raised in the community, stays with the local community 
food banks." 
According to Food Banks Canada, most needed non-perishable food items include: 
pasta products, rice, canned meat and fish, dry and canned soups and stews, 
canned fruit and vegetables, flour, hot/cold cereals, whole grain cereals, 
peanut butter, aseptic packaged or canned/powdered milk, fruit juices, pasta 
sauce, beans and legumes, infant formula and baby food. 
Food banks' most needed items are marked in select Loblaw banner stores with 
shelf tags featuring the Extra Helping™ logo, making it easy for customers 
to help locate them when shopping. 
Loblaw Companies Limited and its banner stores hope to raise $1.8 million and 
1.8 million pounds of food in 2013. 
"As Canada's largest grocery retailer, we're committed to helping fight hunger 
in communities across the country," says Peggy Hornell, senior director, 
Community Investment, Loblaw Companies Limited. "We encourage all of our 
customers to make any amount of cash donation or non-perishable food items 
they can, so together we can make a real difference in the lives of those in 
Loblaw grocery stores have a long history of supporting food banks in their 
local communities. In 2009, the Company rebranded its efforts under the Extra 
Helping™ Food Drive, a bi-annual, national campaign to reduce hunger. Since 
then Loblaw stores have raised more than $5.6 million and more than 6.3 
million pounds of food. In addition, through annual corporate donations, 
Loblaw has contributed $1.125 million to date to Food Banks Canada in support 
of their National Food Sharing Program. 
About Food Banks of Saskatchewan 
Food Banks of Saskatchewan is the Saskatchewan provincial member of Food Banks 
Canada. It currently has 20 members throughout the province which serve the 
hungry in both urban and rural settings. Food Banks of Saskatchewan exists to 
provide both logistical and food support to its members, as well as advocating 
for all hungry people in Saskatchewan. 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
Loblaw Public Relations Department (905) 459-2500  
Bill Hall Executive Director Food Banks of Saskatchewan Telephone: 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
CO: Loblaw Companies Limited
ST: Saskatchewan
-0- Apr/17/2013 11:59 GMT
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