Water For People Launches Re-Imagine Reporting Platform Created by EffectiveUI

Water For People Launches Re-Imagine Reporting Platform Created by EffectiveUI

Online reporting platform creates deeper insight and engagement into
nonprofit's activity, fund distribution and impact

PR Newswire

DENVER, April 17, 2013

DENVER, April 17, 2013 /PRNewswire/ -- Recognizing that traditional
philanthropic reporting processes often miss an opportunity to show the full
picture of an organization's activity, outcomes, and impact, Water For People,
an international nonprofit dedicated to providing access to improved water and
sanitation systems and services in developing countries, today announced the
first-version launch of its Re-Imagine Reporting platform. Designed and
developed by EffectiveUI, a leading user experience agency, the online
reporting platform is a new approach to reporting that provides an
interactive, visually compelling way for donors, stakeholders and the public
to understand the organization's progress and outcomes while also allowing for
analysis and review of initiatives for programmatic improvements.

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Water For People is dedicated to creating a long-term impact through its
"Everyone Forever" development approach, which ensures that every household,
school and clinic attains full water and sanitation coverage for everyone with
solutions that last forever. While most nonprofits also aim for ongoing,
longstanding achievements, the sector still widely relies upon a traditional
financial reporting process in order to provide accountability and justify
continued funding. These reports—generally long, written documents—focus on
inputs and outputs, offering little insight into an organization's holistic
process, progress and actual long-term impact. In addition, traditional
reports often provide minimal opportunity for organizations to create
engagement with stakeholders and their contribution to the results.

The Re-Imagine Reporting platform is an interactive window into Water For
People's progress over time, showing the organization's successes and
challenges, while giving stakeholders a comprehensive understanding of the
effectiveness of Everyone Forever versus a spreadsheet with line items and
figures. Re-imagine Reporting:

  oVisualizes financial data, partnership assessments and yearly country
    program analyses in a way that makes the information meaningful and easy
    to understand
  oDisplays the totality of ongoing work, allowing stakeholders to see the
    overall impact as well as the ability to drill down into regions,
    countries, and districts
  oAllows donors and the broader development community to see the breadth of
    outcomes and impact
  oProvides a place for local/regional staff and partners to reflect on
    organizational data and insight, and make informed decisions to adjust
    on-the-ground operations as needed

"We sat back and thought, nobody likes reporting—not us, not donors—because
people are overloaded with data. Reports don't tell the full story of what
we're doing and what we are able to accomplish," said Ned Breslin, CEO, Water
For People. "It's time for nonprofit organizations to change the way they
think about reporting and sharing their outcomes. Our hope is that the
Re-Imagine Reporting platform is a catalyst for other organizations to do the

From a design standpoint, EffectiveUI created the platform to be easily
managed and understood by staff and partners in 10 countries while also
telling the story of the organization's work and progress. The platform design
delivers the familiar visual elements of an online report, addressing the need
for donors to see their financial impact to the organization, but also
supplements the data with videos, photos, social media and stories to create a
connection with the results their contributions are helping to achieve.

"Water For People has taken the right approach to creating this platform. They
are combining the power of technology with human needs, creating an engaging,
emotive experience," said Rebecca Flavin, CEO, EffectiveUI. "There is a real
opportunity for nonprofit organizations, as well as private sector
enterprises, to look at the way they convey information to their stakeholders
using technology in a meaningful way."

EffectiveUI selected Liferay, a Java-based open source portal solution, as the
backbone of the Re-Imagine Reporting platform. "When we evaluated technology
platforms, Liferay was a natural fit; the company espouses a strong desire to
impact the world community, and the Liferay Portal boasts a rich open source
heritage along with great functionality," said Ken Guiberson, CTO,
EffectiveUI. "The portal provides a real-time content management system (CMS)
editing capabilities, as well as the ability to upload financial and program
data and build custom application elements."

In order to create the most immersive experience across multiple devices for
stakeholders and field staff, the Re-Imagine Reporting platform also
incorporates HTML5, Cascading Style Sheets (CSS) and JavaScript. Charts and
graphs were rendered in Highcharts, a rich JavaScript charting library.

The platform continues to undergo enhancements as more data continues to be
added from all of the geographic regions where Water For People works. Future
versions of Re-Imagine Reporting will provide the ability for donors to
receive specific reports, as well as additional customization features.

About Water For People
Water For People is an international nonprofit organization dedicated to
providing access to improved water and sanitation systems and services in
developing countries. By working with local governments, the private sector,
and partners, Water For People ensures that Everyone in a specific region has
these basic needs met Forever. This innovative approach reaches every family,
every school, and every clinic, catalyzing transformative change for better
health and economic development to occur. Learn more at
www.waterforpeople.org. Join us on Facebook and @waterforpeople.

About EffectiveUI
Founded in 2005, EffectiveUI is a full-service user experience agency that
simplifies complex experiences, bringing value to people's lives. By
researching and articulating user needs, our team of customer insight, design
and technology services experts create digital products and solutions that
improve interactions and enhance emotional engagement with a company and
brand. EffectiveUI works with some of today's top companies—including American
Greetings, Boeing, Cancer Treatment Centers of America, CenturyLink, eBay,
Kaspersky Lab, National Geographic, NextGear Capital and Water For People—to
provide a strategic vision and to increase revenue, brand awareness, customer
loyalty and usability. EffectiveUI is a WPP company (NASDAQ: WPPGY). WPP is
the world's largest communications services group.

To learn more about EffectiveUI, visit www.effectiveui.com, send an email to
info@effectiveui.com or call 888-310-5327.

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EffectiveUI is a trademark of EffectiveUI, Inc. Other company and product
names may be trademarks of their respective owners.

SOURCE Effective UI

Website: http://www.effectiveui.com
Contact: Alicia Adler, Sunshine Sachs, Water For People, +1-212-691-2800,
wfp@sunshinesachs.com; Jill Petersen, EffectiveUI, +1-206-683-5225,
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