AppDirect Partners With TeliaSonera to Power Marketplaces Across Nordic-Baltic Region

AppDirect Partners With TeliaSonera to Power Marketplaces Across Nordic-Baltic 
Agreement With One of Europe's Largest Telcos Will Deliver Cloud
Services to Millions of Small Businesses in Sweden and Beyond 
SAN FRANCISCO, CA -- (Marketwired) -- 04/17/13 --  Today at the Telco
Cloud World Forum in London, AppDirect, the leading cloud service
marketplace company, announced a major new partnership with
TeliaSonera -- the second largest telecommunications provider in the
Nordic-Baltic region with customers in 17 countries worldwide -- to
launch a series of business application marketplaces in Europe.  
"Whether building a network that expands from Norway to Nepal, or
increasing access to cloud services, TeliaSonera has always been at
the forefront of technology," said Daniel Saks, President and Co-CEO
at AppDirect. "Now with its AppDirect-powered marketplaces,
TeliaSonera will continue to lead the way in innovation by making it
easy for small businesses to find, buy, and manage business
applications, in Sweden and beyond."  
AppDirect's leading marketplace technology offers a first-class user
experience and features that allow customers to shop for leading
business apps such as Box and iMeet. The AppDirect platform also
offers advanced management features that enable customers to create
one username and password to log in and administer all of their
applications, making it easy to add new users and review app usage,
among other tasks. In addition, customers can use a central dashboard
to view charges across applications and make one payment, eliminating
the hassle of tracking invoices from multiple providers.  
"There is a great deal of potential. At the same time, cloud
applications pose a challenge to small and medium-sized businesses.
Today, it is primarily companies with know-how and understanding of
how the technology works that feel secure enough to buy applications.
By collaborating with AppDirect, we are making it simpler for our
customers to select and benefit from the advantages afforded by cloud
applications," says Thomas Johansson, head of B2B products within
Broadband Services at TeliaSonera. 
AppDirect powers the cloud service marketplaces of leading service
providers around the world. With this partnership, AppDirect is
expanding into the Nordic
-Baltics, a new region for the company.
"We're thrilled to move into new geographies and expand access to
cloud services to even more people around the globe," said Saks.
"When our ecosystem grows, it's a win for developers, customers, and
service providers alike." 
About AppDirect
 AppDirect is the leading cloud service marketplace
company dedicated to revolutionizing the way businesses run. Its
award-winning platform connects businesses, brands, and developers
through a global network of partner marketplaces. Based in San
Francisco, AppDirect powers the marketplaces of trusted companies
around the globe -- including Comcast, Staples, Deutsche Telekom,
TeliaSonera, Rackspace, Swisscom, Appcelerator, and more -- and has
helped millions of businesses discover, buy, and manage the best
cloud-based software and services. 
Media Contact
Emily Borders
877-404-APPS ext. 419 
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