Cricket Caters To The Talk-And-Text Crowd With Kyocera Kona
~ Simple, elegant feature phone is finger-friendly, affordable and stylish
SAN DIEGO, April 17, 2013
SAN DIEGO, April 17, 2013 /PRNewswire/ --Cricket Communications and Kyocera
Communications Inc. today announced the launch of the Kyocera Kona, a compact
and stylish flip phone that delivers a solid, basic feature set at an
extremely attractive price. Kona has a spacious keypad with large, separated
keys and large font options for easy viewing. Kona will be available at
Cricket company-owned stores and dealers nationwide and on www.mycricket.com
beginning April 21 for $59.99 (MSRP).
"With our data-driven society, it's easy to lose perspective on just how many
people out there still want to use their mobile phones to simply make calls,
send text messages and have basic data connectivity," said Matt Stoiber,
senior vice president of devices for Cricket. "With simplified rate plans and
a variety of devices, Cricket and Kyocera continue to provide strong options
for the many consumers out there who view a mobile phone as a means of staying
According to IDC Research^†, 2013 is the first year that smartphone sales will
outpace feature phone sales globally. Still, nearly half of the phones
purchased this year will be flip phones and other non-smartphone devices for
people who crave simplicity and affordability.
"While smartphones tend to get the lion's share of notoriety, there are still
millions of people looking for affordable, reliable feature phones paired with
simple, flat-rate service," said Eric Anderson, senior vice president and
general manager of global sales and marketing at Kyocera Communications.
"Whether it's waterproofing, QWERTY keypads, rugged devices or feature phones,
Kyocera's success is built largely on meeting the needs of these market
segments that don't get the attention or the options they want or deserve."
The Kyocera Kona can be activated on any one of Cricket's monthly
feature-phone service-plan options starting at only $35 per month for
unlimited talk and text within the United States. Cricket service plans
feature all-inclusive pricing with no service fees and no overage charges.
For customers, that means a predictable monthly bill, regardless of
increasing usage, offered at a price point that fits into a value-conscious
Kyocera Kona is a CDMA2000® 1X-Advanced flip phone featuring a 2.4-inch QVGA
TFT LCD internal color display as well as a 1.44" TFT LCD color external
display. Capturing life's candid moments is a snap with Kona's 2-megapixel
camera with zoom, and photos are transferable to PC via high-speed USB 2.0.
Calls can safely be taken over Bluetooth® (2.1 + EDR) wireless technology or
via the 3.5mm headset jack. With an 870mAh Li-Ion battery, Kona is a compact
3.94 x 2.05 x 0.68 in. and weighs only 3.7 ounces.
For more information about Cricket's dynamic service and device lineup,
visitwww.mycricket.com. To follow Cricket's recent news and updates online,
visit Facebook at www.facebook.com/cricketwirelessand Twitter
Cricket is the pioneer and leader in delivering innovative value-rich prepaid
wireless services with no long-term contracts. Cricket offers nationwide
wireless voice and mobile data services over high-quality, all-digital 4G LTE
and 3G CDMA wireless networks. Cricket's innovative products and services,
including the award-winning Muve Music^®- the first music service designed
for a wireless phone, are available nationwide at Cricket branded retail
stores, dealers, national retailers and atwww.mycricket.com. For more
information about Cricket, please visitwww.mycricket.com.
About Kyocera Communications Inc.
Kyocera Communications Inc. is the headquarters for Kyocera wireless devices
in the Americas. Designed with durability, dependability, and long-term value
as priorities, Kyocera mobile phones help people feel comfortable with new
technology and use it to connect, perform and outsmart life's challenges. At
the heart of Kyocera's products is a belief that one size doesn't fit all and
that people should do more with phones instead of being confused by them or
having to alter their lifestyles to accommodate them. For more information,
follow the company at www.facebook.com/kyoceramobilephones or
Kyocera Corporation (NYSE:KYO) (TOKYO:6971) ( http://global.kyocera.com/ ),
the parent and global headquarters of the Kyocera Group, was founded in 1959
as a producer of fine ceramics (also known as "advanced ceramics"). By
combining these engineered materials with metals and plastics, and integrating
them with other technologies, Kyocera has become a leading supplier of
telecommunications equipment, printers, copiers, solar power generating
systems, electronic components, semiconductor packages, cutting tools and
industrial ceramics. During the year ended March 31, 2012, the company's net
sales totaled 1.19 trillion yen (approx. USD14.5 billion). The company is
ranked #426 on Forbes magazine's 2012 "Global 2000" listing of the world's
largest publicly traded companies.
† IDC Research -
© 2013 Kyocera. All rights reserved. Kyocera is a registered trademark of
Kyocera Corporation. Bluetooth mark is owned by the Bluetooth SIG Inc. and
any use of such mark is under license. All other marks are properties of their
SOURCE Cricket Communications, Inc.
Contact: Greg Lund, Cricket Communications, Inc., +1-858-882-9105,
firstname.lastname@example.org ; John Chier, Kyocera Communications, Inc.,
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