Revolutionary Domino's Tracker(R) updated for Handmade Pan Pizza customers

  Revolutionary Domino's Tracker(R) updated for Handmade Pan Pizza customers

Video highlights the slowed down process involved in making Handmade Pan Pizza

PR Newswire

ANN ARBOR, Mich., April 17, 2013

ANN ARBOR, Mich., April 17, 2013 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ)
the recognized world leader in pizza delivery, is updating its revolutionary
Domino's Tracker with a new experience exclusive to customers who order
Domino's Handmade Pan Pizza.

(Logo: http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b )

Domino's Tracker, which has delighted customers since 2008, already features a
host of themes that allow customers to track their orders along with the sweet
sounds of paradise, the excitement of a baseball game, or the insane
awesomeness of a hair metal band.

Starting this week, customers who order a Handmade Pan Pizza will get to
experience a new theme, following along with their order's progress while
"D.J. Slow Pans" introduces some slow jam music and narrates a pair of videos
showing why Domino's Handmade Pan Pizza needs a little extra time to be so
delicious.

This is the first time Domino's Tracker has featured video embedded in the
tracker.

"We recently showed pizza lovers why, for the first time in our history, we
were saying 'slow down' when it comes to our Handmade Pan Pizza," said Chris
Brandon, Domino's Pizza spokesperson. "This new Domino's Tracker theme
illustrates the process in a fun way that we think our customers will really
dig."

In this unique theme, the "Prep" and "Bake" stages have been renamed to
"Slower Prep" and "Slower Bake." An enhanced Facebook sharing feature will
also allow customers' Facebook friends to visit www.dominos.com to order a
Handmade Pan Pizza right from their status update.

Domino's Tracker, which already allowed customers to leave feedback for their
store during the process, will also now feature a Yelp^® button directly on
the Domino's Tracker page, further illustrating the company's commitment to
listening to what its customers want.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery, with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with its global enterprise of more than
10,200 stores in over 70 international markets. Domino's had global retail
sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S.
and nearly $3.9 billion internationally. In the fourth quarter of 2012,
Domino's had global retail sales of nearly $2.4 billion, comprised of
approximately $1.1 billion in the U.S. and $1.3 billion internationally. Its
system is largely made up of franchise owner-operators who accounted for over
96% of the Domino's Pizza stores as of the fourth quarter of 2012. Domino's
reached the unprecedented $1 billion mark in U.S. digital sales during the
one-year time period from April 2011 to April 2012. Its emphasis on new
technology has helped drive the emergence of Domino's ordering apps for Kindle
Fire, Android™ and iPhone^® – which now cover over 80% of the smartphone
market. Continuing its focus on menu enhancement, Domino's established itself
as a player in the Pan Pizza market with the launch of its Handmade Pan Pizza,
featuring fresh, never-frozen dough, in October 2012.

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SOURCE Domino's Pizza

Website: http://www.dominos.com
Contact: Media Relations: Chris Brandon, 734-323-7932 (Mobile),
chris.brandon@dominos.com