Rosetta Announces Opening of New West Coast Headquarters Building in San Luis Obispo

Rosetta Announces Opening of New West Coast Headquarters Building in San Luis

State-of-the-art gold LEED-certified building serves as hub for technology,
commerce and innovation

PR Newswire

PRINCETON, N.J., April 17, 2013

PRINCETON, N.J., April 17, 2013 /PRNewswire/ -- Rosetta, a Publicis Groupe
company, today announced the opening of its new West Coast headquarters office
with the completion of a 78,000-square-foot building in San Luis Obispo. The
LEED-certified two-story building will house 150 current team members of the
interactive agency with capacity to grow the location to more than 300
employees in the next three years. The building's modern exterior and
light-filled open interior encourage collaboration and innovation for
Rosetta's diverse global clients that span the technology, entertainment,
healthcare, financial services, manufacturing and retail industries. Immediate
hiring plans are to add staff in the areas of multi-channel experience design,
user interface development, marketing program management, account management
and commerce platform development.

The new building represents a significant investment by Publicis and Rosetta
to house technology, marketing and commerce expertise in the same office, with
the goal of driving innovation for the agency's clients. A highlight of the
office is a state-of-the-art video and motion graphics production studio
designed to support the agency's work in developing engaging branded
experiences across web, mobile, social media and television platforms. The
3,500-square-foot studio includes broadcast-ready and live/post production
capabilities, a color and edit bay, world-class acoustics, and 3D and motion
capture capabilities.

"Rosetta is unique in its ability to bring together customer insights,
leading-edge technology and world-class creative under one roof, and our
shared investment in this new space is intended to give the agency room to
grow so that it can continue to drive deeper levels of customer engagement for
clients across the globe," said Maurice Levy, Chief Executive Officer of
Publicis Groupe.

To advance the Smarter Commerce partnership between Publicis and IBM, the new
building will feature a Commerce Center of Excellence, a customized lab space
used to explore and develop new online and offline payment methods, uncover
insights about consumer and business buyer purchasing behavior, and create
unique opportunities for brands to interact with customers.

"This is more than just a building," said Tom Adamski, President of Rosetta.
"It is an opportunity for architecture to redefine how our agency inspires
collaboration and creativity to help our clients better engage their customers
and grow their businesses. Our agency has been at the forefront of design and
technology innovation and the assets of this new office will help evolve the
ground-breaking work we are known for and the talent we are able to attract
across all Rosetta locations."

As one of the largest employers in San Luis Obispo, Rosetta continues to be an
integral part of the local business community, including an ongoing
partnership with California Polytechnic State University. Local architectural
and engineering partners in the project include Garcia Architecture + Design,
NKT Commercial, and JW Design and Construction.

To view photos of the new Rosetta office, visit

About Rosetta

Rosetta is a customer engagement agency engineered to transform marketing for
the connected world. Our mission is to be a catalyst for growth, driving
material business impact by translating deep consumer insights into personally
relevant brand experiences across touch points and over time. Our unique
capabilities and the way we activate them have enabled our market leadership
position, operating as an independent brand in the Publicis Groupe of global
agencies. | Twitter:@RosettaMktg | Facebook:

SOURCE Rosetta

Contact: Sandy Pfaff, Concept PR,, 415.819.7447
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