Graffigna(TM) and Riedel Toast Malbec World Day With New Glass

Graffigna(TM) and Riedel Toast Malbec World Day With New Glass 
World's First Official Malbec Glass Released Today  
NEW YORK, NY  -- (Marketwired) -- 04/17/13 --   Graffignaâ„¢ and
Riedel, in a joint venture, announce today the release of the world's
first glass created exclusively for Argentina's iconic grape variety,
Malbec. The vessel, developed through a multi-stage process that
enlisted the support and feedback of some of the world's greatest
palates, became available for purchase today, just in time for the
celebration of Malbec World Day.  
Over the last year, the designers at Riedel worked closely with the
Graffigna team, who shared their expertise in the Malbec variety, to
develop a glass that would accurately display the quality and
intensity of the aromas and properly balance the flavors inherent in
Malbec wines. The resulting prototypes were tested and rated in New
York by a host of influential wine journalists and recognized Malbec
experts. Through a series of voting and elimination rounds, the panel
helped select the perfect vessel to become the world's first official
Malbec glass. 
"When conceiving this glass for Malbec, the characteristics of the
variety were profoundly considered," remarks Maximilian Riedel. "The
concept was not born on a drawing board, but finely tuned by trial
and error through a highly collaborative effort involving top experts
and enthusiasts."  
Carefully selected proportions -- a base 3.54" in diameter, a stem
3.94" long, and a bowl 5.32" tall and 3.35" wide at its fullest point
-- coupled with a narrow cut rim, help to concentrate the aromas and
direct the wine to the center of the tongue. These features create a
harmonious balance between the distinguishing qualities of Malbec
wine: its smooth and sweet tannins, its bold fruit flavors and its
medium acidity. The glass joins the prestigious portfolio that has
propelled Riedel to become a global leader in varietal-specific
stemware. 
"The Graffigna Malbec Glass developed by Riedel improves the
enjoyment of Malbec wines," says Franco D'Angelo, International Brand
Manager of Graffigna, "enhancing the expressive attributes that have
contributed to the progressive popularity of the grape in recent
years." 
Malbec World Day, celebrated annually on April 17 in
 cities across
the globe, recognizes and heralds the growing popularity of the wine.
This year, the day will also commemorate the release of the world's
first glass created for this noble varietal. For more information or
to purchase the stemware, visit www.riedel.com.  
About Graffigna  
Founded in 1870 by Italian immigrant, Don Santiago Graffigna is an
icon of the Argentine winemaking tradition defined by the pioneering,
passionate spirit of its founder. Graffigna's vineyards in the Tulum
and Pedernal Valleys are in a climate as dry as the Sahara desert
with more than 300 days of annual sunshine and great thermal
amplitude between day and night. These conditions create wines that
are full-bodied, elegant and aromatic. The fruit is crafted into
three ranges: Graffigna Centenario, Graffigna Grand Reserve and
Santiago Graffigna. In 2009 Graffigna was named "Winery of the Year"
by the Critics Challenge in the United States. Enjoy Graffigna with
style and responsibility. 
About Riedel  
Riedel, the 250 year-old global leader in varietal-specific crystal
glassware, is the first in history to recognize how the taste of wine
is affected by the shape of the glass from which it is consumed.
Riedel has been lauded as the unrivaled "wine friendly" glassware
brand to complement specific wines and spirits. Famous for the
ground-breaking introduction of the world's first "wine friendly"
glass, the Burgundy Grand Cru in 1958, and the mouth-blown Sommeliers
Series unveiled in 1973, Riedel has become the brand of choice for
wine connoisseurs, hospitality professionals, and educated consumers
worldwide. Recognized for transforming the wine culture over the past
50 years, Riedel's design-focused decanters, various stemware lines,
and stemless "O" collections have been selected for display at the
Museum of Modern Art, Corning Museum of Glass, San Francisco MoMA and
more. Riedel is distributed widely throughout Europe, the Americas
and Asia, and can be found at the most exclusive fine dining
establishments throughout the world. For more information, please
visit www.riedel.com. 
About Pernod Ricard USA  
Pernod Ricard USA is the premium spirits and wine company in the
U.S., and the largest subsidiary of Paris, France-based Pernod Ricard
SA, which employs more than 18,000 people worldwide and is listed on
the NYSE Euronext exchange (Ticker: RI). 
The company's leading spirits and wines include such prestigious
brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet®
Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu® flavored
rum, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra
Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard®
and Avión™ Tequila (through a joint venture with Tequila Avión); such
superior wines as Jacob's Creek® and Brancott Estate®; and such
exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. 
Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to
consume its products responsibly and has an active campaign to
promote responsible drinking. For more information on this, please
visit: www.acceptresponsibility.org. 
Contact information
Morgan Perry
The Thomas Collective
212-229-2294
mperry@thethomascollective.com 
Krista Drew
Pernod Ricard USA
212-372-5276
Krista.Drew@pernod-ricard.com
 
 
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