New Mitsubishi Mirage Lands in Edmonton

Model name, fuel efficiency confirmed at Motor Show 
EDMONTON, April 17, 2013 /CNW/ - Against the back-drop of the Edmonton Motor 
Show, Mitsubishi Motor Sales of Canada today announced the name of its all-new 
hatchback as the Mitsubishi Mirage, and confirmed the anticipated 64 
miles-per-gallon fuel economy for the three-cylinder, five-door car will be 
the best among subcompacts sold in Canada. 
"It's official: Canada's newest subcompact is the Mitsubishi Mirage," said 
Tony Laframboise, vice president, Sales & Marketing, noting the Mirage 
nameplate exists in other markets and is returning to North America. 
Rated at 4.4 L/100 km (64 mpg) in highway driving, Mirage will be Canada's 
most fuel efficient, gasoline-powered subcompact when it goes on sale this 
"Mirage will lead in fuel economy, offer tremendous value for money and 
include a suite of safety features in a youthful, fun-to-drive small car with 
a starting price below $13,000," he added. 
Mirage's combined city/highway fuel economy will be 4.9 L/100 km (58 mpg) and, 
for city driving, 5.3 L/100 km (53 mpg) for CVT-equipped models. The 
entry-level Mirage SE with five-speed, manual transmission is rated at 5.3 
L/100 km (53 mpg) in combined driving, 4.6 L/100 km (62 mpg) highway and 5.9 
L/100 km (48 mpg) in city driving. 
Displayed in expressive Green Metallic paint, the five-passenger Mirage was 
officially named by Laframboise and Canada's top-selling Mitsubishi dealer, 
Kevin Robertson, of Edmonton's Southside Mitsubishi, during a media 
Based on the 'Global Small' concept car, the 1.2-litre, three-cylinder Mirage 
becomes the fifth model in Mitsubishi's Canadian line-up. When it arrives at 
MMSCAN's 84 dealerships this fall, it will follow the 2014 Outlander as the 
second of two major new-model launches this year. 
Preliminary Mirage specifications are: Length, 3,780 mm; width, 1665 mm; 
height, 1500 mm; wheelbase, 2450 mm; wheels/tires, 165/65R14; output, 74 hp at 
6,000 rpm and 74 ft. lbs. torque at 4,000 rpm. 
Describing Mirage as Mitsubishi's "latest ultra-efficient vehicle" Laframboise 
added: "Fuel efficiency is our global focus, our company mission", noting the 
Mitsubishi RVR compact sport utility achieves class-leading 6.1 L/100 km and 
Mitsubishi Lancer is "not far behind", while the all-electric i-MiEV hatchback 
never requires gasoline or an oil change. 
Mirage is backed by the best warranty in the world - 10 years or 160,000 km 
limited powertrain, five years or 100,000 km limited new vehicle and five 
years, unlimited mileage roadside assistance. Additionally, it is designed 
with Mitsubishi's Reinforced Impact Safety Evolution (RISE) body system. RISE 
combines an impact energy-absorbing front end with a high-rigidity cabin 
The newest Mitsubishi, Mirage comes with a palette of eight body colours 
including Green Metallic, Dark Grey Mica, Blue Mica, Red Metallic, White, Cool 
Silver Metallic, Purple Metallic and Black Mica. 
Visit our password-free media website, 
Media Contact: John Arnone Mitsubishi Motor Sales of Canada Manager, Public 
SOURCE: Mitsubishi Motor Sales of Canada, Inc. 
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CO: Mitsubishi Motor Sales of Canada, Inc.
ST: Alberta
-0- Apr/17/2013 18:40 GMT
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