Perk Transforms Web Browsing with the First Loyalty Web Browser
For the First Time, Users Can Accumulate Rewards for Surfing, Searching and
Top Search Partners, Built on Chromium, and Boasts Over 2,000 Participating
Merchants at Launch
AUSTIN, Texas, April 17, 2013
AUSTIN, Texas, April 17, 2013 /PRNewswire/ -- Today, the web is transformed
with the launch of Perk, the world's first web browser that rewards users for
surfing, searching, and shopping online. Perk launches with over 2,000 top
merchant partners including 1800 Flowers, BestBuy.com, Urban Outfitters,
drugstore.com and many more top brands. Perk was conceived and developed by
Jutera Labs, an Austin, Texas-based technology incubator focused on developing
new digital media, retail and advertising platforms and services. Perk is
powered with top tier search capabilities and is built on the open source
project, Chromium, the technology behind Google Chrome.
Web surfers can now earn "Perk Points" when they use their browser as they
normally would to surf, search and shop. Perk Points can then be redeemed for
actual products and services. Rewards include gift cards, airline miles,
social gaming currency, and much more. Users can also donate their Perk
Points to some of their favorite causes including American Cancer Society,
Autism Speaks, ASPCA, and more. To learn more about the great products,
services and donations that you can make using Perk Points, please visit the
Perk rewards store here.
"Our vision for Perk is to build a version of the Web where users are rewarded
for their attention," said Roj Niyogi, Founder and CEO of Perk. "In a world
where users are inundated with advertising that many times offers
little-to-no-value, Perk aims to build a Web experience centered around giving
users tangible value – in the form of Perk Points – that they can redeem for
goods, services and causes, in exchange for doing what they already do on the
"We are extremely excited to partner with Perk, which is one of most clever
products we've seen in a while," said Sarah Crosby, Product Business
Development Manager, West Coast, Commission Junction. "The Perk browser
seamlessly connects brand advertisers with consumers precisely when it is of
the most value to both."
Perk inherently changes the dynamic between the advertiser and the consumer in
today's Web-based world. Currently, advertisers provide little value to the
user and are seen as an annoyance. Now, Perk has built a new kind of exchange
in which the user is rewarded for their attention and brand loyalty.
"Perk aims to fundamentally change users' digital experience by building a
version of the Web based entirely on 'what's in it for me,'" said Adam
Salamon, Founder and COO of Perk. "This is far more than a standard Web
browser matched with a loyalty program. We are creating a technology and
platform that will help influence online decision-making during every layer of
the advertising and shopping funnel."
The Perk browser is now available for download here (www.perk.com) on both Mac
Perk is the world's first Web browser – available on Mac and Windows – that
rewards users with "Perk Points" that can be redeemed for product, services
and causes, by simply surfing, searching and shopping on the Web. Perk is
built on the Chromium open source project and includes over 2,000 merchant
partners including 1800 Flowers, BestBuy.com, Urban Outfitters, drugstore.com
and many more.
Perk.com is backed by Insight Capital, has its headquarters in Austin, TX with
offices in Bangalore, India.
About Jutera Labs
Jutera Labs is an Austin, Texas-based technology incubator that operates using
the principles of keiretsu, where interlocking business relationships and
shareholdings merge to form a shared ecosystem for conceiving, developing,
launching and scaling companies. Jutera Labs' companies focus on the fields of
digital media, retail and advertising. The company has offices in both
Austin, Texas and Bangalore, India.
Jutera Labs was founded in 2010 by ex-Social Media.com and Bazaarvoice
(NASDAQ: BV) executives Roj Niyogi and Adam Salamon, who have parlayed their
experience with running startups in social, deals / loyalty, online and
multichannel retailing into an incubator for emerging companies. Jutera Labs
completed a Series A round in September of 2011. Its main investor is Walnut
Creek, California-based Insight Capital, as well as undisclosed business
Contact: Jay Kolbe, SparkPR, +1-646-499-1059, email@example.com
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