Mattel Reports First Quarter 2013 Financial Results and Declares Quarterly Dividend

  Mattel Reports First Quarter 2013 Financial Results and Declares Quarterly
  Dividend

First Quarter Highlights

  *Worldwide net sales up 7%;
  *North American Region^1 gross sales up 5% and International Region gross
    sales up 9%;
  *Worldwide gross sales by core brands: Barbie^® down 2%; Hot Wheels^® down
    3%; Fisher-Price^® down 7% and American Girl^® up 32%;
  *Gross margin increased 320 basis points of net sales; SG&A decreased 30
    basis points of net sales;
  *Operating income of $65.8 million compared to operating income of $28.7
    million in the first quarter of 2012; and
  *Earnings per share of $0.11 vs. prior year earnings per share of $0.02.

Capital Deployment

  *Board declared 2013 second quarter cash dividend of $0.36 per share,
    reflecting an annualized dividend of $1.44 per share;
  *The Company repurchased 240,000 shares of its common stock during the
    first quarter at a cost of approximately $9 million.

Business Wire

EL SEGUNDO, Calif. -- April 17, 2013

Mattel, Inc. (NASDAQ: MAT) today reported 2013 first quarter financial
results. For the quarter, the Company reported net income of $38.5 million, or
$0.11 per share, compared to last year’s first quarter net income of $7.8
million, or $0.02 per share.

“Overall, 2013 is off to a solid start, demonstrating the strength of our
global portfolio of brands, countries and customers. We are very pleased with
the performance of our Girls portfolio and the strong results across all
regions, particularly Europe,” said Bryan G. Stockton, Mattel Chairman and
Chief Executive Officer. “We continue to see the first quarter as our
pre-season and we remain focused on a strong 2013 and delivering in the
all-important holiday season.”

Financial Overview

For the quarter, net sales were $995.6 million, up 7% compared to $928.4
million last year. On a regional basis, first quarter gross sales increased 5%
in the North American Region, which consists of the U.S., Canada and American
Girl, with no impact from changes in currency exchange rates. For the
International Region, gross sales increased 9%, including a 2 percentage point
unfavorable impact from changes in currency exchange rates. Operating income
for the quarter was $65.8 million, compared to prior year’s operating income
for the quarter of $28.7 million.

The Company’s debt-to-total-capital ratio of 35.2% is in line with its capital
investment framework.

Cash flows used for operating activities were approximately $62 million,
compared to approximately $171 million of cash flows from operating activities
in 2012. The change is primarily due to higher working capital usage,
partially offset by higher net income. Cash flows used for investing
activities were approximately $66 million, a decrease of $637 million, driven
primarily by the prior year acquisition of HIT Entertainment. Cash flows from
financing and other activities were approximately $52 million, compared to
cash flows used for financing and other activities of approximately $53
million in 2012. The change was primarily due to the net proceeds received
from the issuance of long-term debt, partially offset by repayments of
long-term debt and higher dividend payments.

Capital Deployment

The Company announced today that its Board of Directors declared a second
quarter cash dividend of $0.36 per share on the Company's common stock. The
dividend will be payable on June 14, 2013 to stockholders of record on May 23,
2013. The dividend is the second of four quarterly dividends the Company
expects to pay this year, reflecting an annualized dividend of $1.44 per
share, which represents a 16% increase to last year’s total dividends. During
the first quarter of 2013, the Company repurchased 240,000 shares of its
common stock at a cost of approximately $9 million.

Sales by Brand

Mattel Girls and Boys Brands

For the first quarter, worldwide gross sales for Mattel Girls & Boys Brands
were $692.2 million, up 11% versus the prior year. Worldwide gross sales for
the Barbie ^ brand were down 2%. Worldwide gross sales for Other Girls Brands
were up 56%, driven by Monster High^®. Worldwide gross sales for the Wheels
category, which includes the Hot Wheels, Matchbox^® and Tyco R/C^® brands,
were down 2%. Worldwide gross sales for the Entertainment business, which
includes Radica^® and Games, were up 1%.

Fisher-Price Brands

First quarter worldwide gross sales for Fisher-Price Brands, which includes
the Fisher-Price Core, Fisher-Price Friends and Power Wheels^® brands, were
$287.3 million, down 7% versus the prior year, primarily driven by
Fisher-Price Core, partially offset by Fisher-Price Friends.

American Girl Brands

First quarter gross sales for American Girl Brands, which offers American Girl
branded products directly to consumers, were $100.5 million, up 32% versus the
prior year. This was driven primarily by increases in all core doll segments,
led by Saige, 2013 Girl of the Year, and strong performance at retail,
including the three new stores opened in 2012.

Live Webcast

Mattel will webcast its 2013 first quarter financial results conference call
at 8:30 a.m. Eastern time today. The conference call will be webcast on the
"Investors & Media" section of the Company's corporate Web site:
http://corporate.mattel.com/. To listen to the live call, log on to the Web
site at least 15 minutes early to register, download and install any necessary
audio software. An archive of the webcast will be available on the company’s
Web site for 90 days and may be accessed beginning two hours after the
completion of the live call. A telephonic replay of the call will be available
beginning at 11:30 a.m. Eastern time the morning of the call until Friday,
April 19 at midnight Eastern time and may be accessed by dialing + (404)
537-3406. The passcode is 62075882.

Information required by Securities and Exchange Commission Regulation G,
regarding non-GAAP financial measures, as well as other financial and
statistical information, will be available at the time of the webcast on the
“Investors & Media” section of http://corporate.mattel.com/, under the
sub-headings “Financial Information” – “Earnings Releases.”

About Mattel, Inc.

Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture
and marketing of toys and family products. The Mattel family is comprised of
such best-selling brands as Barbie^®, the most popular fashion doll ever
introduced, Hot Wheels^®, Monster High^®, American Girl^®, Thomas & Friends^®,
Fisher-Price^® brands, including, Little People^® and Power Wheels^®, as well
as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named
as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth
year in a row. Mattel also is ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 28,000 people in 40 countries and
territories and sells products in more than 150 nations. At Mattel, we are
Creating the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.

^1 Consists of the U.S., Canada and American Girl

                                                       
MATTEL, INC. AND                                          EXHIBIT I
SUBSIDIARIES
                                                                  
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
                                                                     
                                                                     
                           For the Three Months Ended March 31,
(In millions, except       2013                2012                Yr / Yr
per share and
percentage                 $ Amt     % Net      $ Amt     % Net      %       
information)                         Sales                Sales      Change
                                                                     
Net Sales                $ 995.6              $ 928.4                7       %
Cost of sales              455.6    45.8  %    455.0    49.0  %    0       %
                                                                     
Gross Profit               540.0     54.2  %    473.4     51.0  %    14      %
Advertising and            104.5     10.5  %    97.9      10.5  %    7       %
promotion expenses
Other selling and          369.7     37.1  %    346.8     37.4  %    7       %
administrative expenses
                                               
Operating Income           65.8      6.6   %    28.7      3.1   %    129     %
Interest expense           20.3      2.0   %    21.1      2.3   %    -4      %
Interest (income)          (1.4  )   -0.1  %    (1.7  )   -0.2  %    -20     %
Other non-operating        2.7                 (0.9  )
expense (income), net
                                                                     
Income Before Income       44.2      4.4   %    10.2      1.1   %    334     %
Taxes
Provision for income       5.7                 2.4   
taxes
                                                                     
Net Income               $ 38.5     3.9   %  $ 7.8      0.8   %    392     %
                                                                     
Net Income Per Common    $ 0.11              $ 0.02  
Share - Basic
                                                                     
                                                                     
Weighted average number    344.3               339.1 
of common shares
                                                                     
                                                                     
Net Income Per Common    $ 0.11              $ 0.02  
Share - Diluted
                                                                     
Weighted average number
of common and
potential common           348.8               343.7 
shares
                                                                     

MATTEL, INC. AND SUBSIDIARIES                                   EXHIBIT II
                                    
WORLDWIDE GROSS SALES INFORMATION (Unaudited)
                                                                    
                                       Three Months Ended March 31,
(In millions, except percentage         2013           2012    
information)
                                                                    
   Worldwide Gross Sales:
   Mattel Girls & Boys Brands          $ 692.2          $ 622.2
   % Change                                        11 %             -4    %
   Pos./(Neg.) Impact of Currency                  -1               -1
   (in % pts)
                                                                    
   Fisher-Price Brands                   287.3            310.2
   % Change                                        -7 %             0     %
   Pos./(Neg.) Impact of Currency                  0                -2
   (in % pts)
                                                                    
   American Girl Brands                  100.5            76.0
   % Change                                        32 %             4     %
                                                                    
   Other                                8.4            8.8     
                                                                    
   Gross Sales                         $ 1,088.4       $ 1,017.2 
   % Change                                        7  %             -2    %
   Pos./(Neg.) Impact of Currency                  -1               -1
   (in % pts)
                                                                    
   Reconciliation of Non-GAAP to GAAP Financial
   Measure:
   Gross Sales                         $ 1,088.4        $ 1,017.2
   Sales Adjustments                    (92.8   )       (88.8   )
                                                                    
   Net Sales                           $ 995.6         $ 928.4   
   % Change                                        7  %             -2    %
   Pos./(Neg.) Impact of Currency                  -1               -1
   (in % pts)
                                                                          

MATTEL, INC. AND SUBSIDIARIES                                 EXHIBIT III
                                                                   
CONDENSED CONSOLIDATED BALANCE SHEETS
                                                                   
                                      At March 31,                 At December
                                                                   31,
                                      2013           2012 (a)      2012
(In millions)                         (Unaudited)
                                                                 
Assets
Cash and equivalents                $    1,259.5   $   784.6     $ 1,335.7
Accounts receivable, net                 750.8         742.3       1,226.8
Inventories                              599.9         603.7       465.1
Prepaid expenses and other current      545.3       374.4      529.2
assets
Total current assets                     3,155.5       2,505.0     3,556.8
                                                                   
Property, plant, and equipment, net      605.1         534.7       593.2
Other noncurrent assets                 2,433.1     2,511.4    2,376.8
Total Assets                        $   6,193.7  $  5,551.1  $ 6,526.8
                                                                   
Liabilities and Stockholders'
Equity
Short-term borrowings               $    5.0       $   -         $ 9.8
Current portion of long-term debt        50.0          400.0       400.0
Accounts payable and accrued             825.5         733.1       1,273.2
liabilities
Income taxes payable                    18.0        10.8       33.0
Total current liabilities                898.5         1,143.9     1,716.0
                                                                   
Long-term debt                           1,600.0       1,150.0     1,100.0
Other noncurrent liabilities             647.0         616.1       643.8
Stockholders' equity                    3,048.2     2,641.1    3,067.0
Total Liabilities and Stockholders' $   6,193.7  $  5,551.1  $ 6,526.8
Equity
                                                                   
                                                         
                                                                   
SUPPLEMENTAL BALANCE SHEET AND CASH FLOW DATA (Unaudited)
                                                                   
                                      At March 31,
(In millions, except days and         2013           2012
percentage information)
                                                                   
Key Balance Sheet Data:
Accounts receivable, net days of         68            72
sales outstanding (DSO)
Total debt outstanding                $  1,655.0     $ 1,550.0
Total debt-to-total-capital ratio        35.2    %     37.0    %
                                                                   
                                      Three Months Ended March 31,
(In millions)                         2013 (b)       2012 (a)
                                                                   
Condensed Cash Flow Data:
Cash flows (used for) from operating  $  (62     )   $ 171
activities
                                                                   
Cash flows (used for) investing          (66     )     (702    )
activities
                                                                   
Cash flows from (used for) financing    52          (53     )
activities and other
                                                                   
Decrease in cash and equivalents      $  (76     )   $ (584    )
                                                                   
(a) Certain balances related to the acquisition of HIT Entertainment have been
retrospectively
adjusted to reflect their final acquisition-date fair values.
                                                                   
(b) Amounts shown are preliminary estimates. Actual amounts will be reported
in Mattel's Quarterly
Report on Form 10-Q for the quarter ended March 31, 2013.


MAT-FIN

Contact:

Mattel, Inc.
News Media
Lisa Marie Bongiovanni
310-252-3524
LisaMarie.Bongiovanni@mattel.com
or
Securities Analysts
Drew Vollero
310-252-2703
Drew.Vollero@mattel.com