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QuickLogic's Catalog CSSP Strategy Extends Company's Reach Into Diversified Markets

QuickLogic's Catalog CSSP Strategy Extends Company's Reach Into Diversified 
Markets 
SUNNYVALE, CA -- (Marketwired) -- 04/17/13 --  QuickLogic Corporation
(NASDAQ: QUIK) 


 
--  Complements customizable products with "off-the-shelf" standard
    solutions
--  Expands served available market by addressing broad base of customer
    needs
--  Optimizes use of company's R&D resources and boosts engineering
    ROI

  
QuickLogic Corporation (NASDAQ: QUIK), the innovator in low-power
Customer Specific Standard Products (CSSPs), announced today that it
has expanded its CSSP strategy to include catalog solutions. Catalog
CSSPs are off-the-shelf devices designed to address common sets of
customer requirements without requiring any further customization.  
Catalog CSSPs are developed in conjunction with QuickLogic's
ecosystem partners who focus on the rapidly expanding market for
mobile and embedded processor applications. By including a
pre-defined CSSP in their reference designs, QuickLogic's partners
can significantly expand the scope of the design opportunities they
can address and help their customers shorten design cycles. Initial
applications targeted by QuickLogic with its ecosystem partners
include scanners, terminals, tablets, AIDC (Automatic Identification
and Data Capture) and digital image capture.  
"The combination of the inherent flexibility offered by CSSPs and
QuickLogic's rapid response to new opportunities has helped us expand
our reach into markets that would have been impractical for us to
address on our own," said Miller Adair, general manager, Sitara(TM)
ARM(R) processors, Texas Instruments Incorporated. "We look forward
to developing new reference designs with QuickLogic going forward."  
"Embedded processor companies are challenged to balance what features
they include in their processors while still addressing the broadest
reach of applications in the embedded mobile market," said Andy
Pease, president and CEO of QuickLogic. "By partnering with
QuickLogic, processor companies can optimize their designs for
mainstream applications and then leverage the flexibility of CSSPs to
expand into adjacent markets."  
Availability 
The first Catalog CSSP devices (developed together with TI),
including their associated drivers and reference designs, are
available today from QuickLogic. The company expects to announce
several new solutions over the next few quarters.  
Contact QuickLogic at info@quicklogic.com or visit
www.quicklogic.com/catalogcssp
 for more information. 
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About QuickLogic 
QuickLogic Corporation is the inventor and pioneer of innovative,
customizable semiconductor solutions for mobile and portable
electronics OEMs and ODMs. These silicon plus software solutions are
called Customer Specific Standard Products (CSSPs). CSSPs enable our
customers to bring their products to market more quickly and remain
in the market longer, with the low power, cost and size demanded by
the mobile and portable electronics market. For more information
about QuickLogic and CSSPs, visit www.quicklogic.com 
QuickLogic is a registered trademark and the QuickLogic logo is a
trademark of QuickLogic Corporation. All other brands or trademarks
are the property of their respective holders and should be treated as
such. 
Code: QUIK-G 
Contact:
Andrea Vedanayagam
Veda Communications
(408) 656-4494
pr@quicklogic.com