Astral and Bell Media reply to CRTC submissions

    --  Uniting Astral and Bell Media strengthens Canadian broadcasting
        and enhances competition
    --  Companies looking forward to CRTC hearing that begins May 6 in
    --  Learn more about the benefits of the transaction at

MONTREAL, April 17, 2013 /CNW Telbec/ - Astral Media Inc. (Astral) and BCE 
Inc. (Bell) today announced they have replied to interventions filed with the 
Canadian Radio-television and Telecommunications Commission (CRTC), part of 
the CRTC's process to review the proposed transaction to unite Astral and Bell 

"Astral and Bell Media are happy to present our plan to deliver great new TV, 
radio and film content across all platforms and to enhance competition in a 
rapidly evolving broadcasting system," said Kevin Crull, President of Bell 
Media. "We appreciate the letters of support received from Canadian consumers, 
creators, and broadcast and cable companies, and we acknowledge those who 
question the transaction. We believe our plan fully addresses their concerns, 
and we look forward to detailing the benefits of the transaction during the 
CRTC's public hearing in May."

"Astral is proud of our long history of creating world-class content and 
world-class opportunities here in Québec and across Canada," said Jacques 
Parisien, Executive Vice President and Chief Operating Officer of Astral. "By 
joining with Bell Media, we'll build on that proud legacy, ensuring consumers 
and creators benefit from accelerated investment and innovation in new 
programming, especially in the French-language media marketplace."

Under both an agreement with the Competition Bureau and their amended 
application to the CRTC, Astral and Bell Media will sell several Astral TV 
services. The divestitures include 100% of Astral's English-language specialty 
TV services and 50% of its French-language specialty TV.

After selling a total of 11 Astral TV services, Bell Media would retain 8 
Astral pay and specialty TV services - the French-language Super Écran, 
Cinépop, Canal Vie, Canal D, VRAK TV, and Ztélé, and English-language 
services The Movie Network, which includes HBO Canada, and TMN Encore.

"A primary focus for Bell Media is growth in Québec and the French-language 
media marketplace. Even after the sale of half of Astral's French-language 
specialty TV services, Bell Media would increase its viewing share in this 
market to 22.6% - still less than the 31% viewing share enjoyed by Québecor, 
but a significant enhancement to market competition nevertheless," said Mr. 
Crull. "All of these remaining English and French-language TV services are 
part of the Astral and Bell Media plan to increase consumer choice and service 
innovation in Canadian media."

The principal opposition to Astral joining with Bell Media has come from some 
cable and telecom companies that compete with Bell, specifically because 
Astral and Bell Media are eager to inject fresh ideas, significant new 
investment, and more competition into Canadian media, especially in Québec.

These competitors, many of them large vertically integrated corporations, 
claim Astral and Bell Media will somehow restrict their access to content - 
despite the fact that both Astral and Bell Media already have long-term 
distribution and affiliation agreements in place with them. Bell Media is also 
respectful of and compliant with the CRTC's rigorous Vertical Integration 
rules, which govern the relationship between broadcasters and distributors.

Recognizing the rapidly changing competitive landscape in a multi-platform, 
cross-border broadcasting universe, Bell Media was formed in 2011 to compete 
both with Canada's established vertically integrated cable/broadcast companies 
and with fast-growing international broadcasters such as Netflix and Google. 
Bell Media's plan to join with Astral was originally announced on March 16, 
2012. After the CRTC's rejection of Astral and Bell Media's original 
application on October 18, 2012, the two companies filed a new application 
addressing the CRTC's concerns on November 19, later amended to reflect terms 
in the March 4, 2013 consent agreement between Bell and the Competition Bureau.

Bell Media has also committed to a tangible benefits package of $174.64 
million to develop and promote new French and English language TV, radio and 
film content, support emerging Canadian musical talent, and enable new media 
training and consumer participation initiatives in the Canadian broadcasting 

Bell Media will also retain Astral's 2 rural over-the-air TV stations in 
British Columbia, CJDC in Dawson Creek and CFTK in Terrace, and Astral's 
interest in the Viewer's Choice Canada pay-per-view service. Astral and Bell 
Media have committed to keeping all local TV stations open and to maintaining 
their local programming.

Consistent with the CRTC's policy on radio ownership, Bell is divesting 10 
English-language radio stations. Because of the strong desire expressed by 
Montréal sports fans to retain TSN Radio 690 as an English-language sports 
station, Bell Media has requested permission to continue to operate TSN 690 as 
an English-language sports radio station.

Due to the need for regulatory approvals, Astral and Bell on November 19, 2012 
extended the outside date for closing the transaction to June 1, 2013, with 
both Astral and Bell having the right to postpone it further to July 31, 2013.
You can learn more about Astral and Bell Media at, the 
information portal for the transaction. The updated website outlines the 
benefits of a united Astral and Bell Media for consumers and the broadcast 
industry, with interactive features allowing visitors to view support for the 
transaction and get answers to questions about the proposal.

About Astral
Founded in 1961, Astral Media Inc. (TSX: ACM.A/ACM.B) is one of Canada's 
largest media companies. It operates several media properties - pay and 
specialty television, radio, out-of-home advertising, and digital - that are 
among the most popular in the country. Astral plays a central role in 
community life across the country by offering diverse, rich, and vibrant 
programming that meets the tastes and needs of consumers and advertisers 
alike. To learn more about Astral, please visit

About Bell
Headquartered in Montréal since its founding in 1880, Bell is Canada's 
largest communications company, providing consumers and business with 
solutions to all their communications needs. Bell Media is Canada's premier 
multimedia company with leading assets in television, radio and digital media. 
Bell is wholly owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more 
information, please visit

The Bell Mental Health Initiative is a multi-year charitable program that 
promotes mental health across Canada via the Bell Let's Talk Day anti-stigma 
campaign and support for community care, research and workplace best 
practices. To learn more, please visit

Caution Concerning Forward-Looking Statements
Certain statements made in this news release, including, but not limited to, 
statements relating to the proposed acquisition by BCE Inc. of Astral Media 
Inc. and to the proposed sale of certain TV services and radio stations, 
certain benefits expected to result from the proposed transactions, BCE Inc.'s 
plans and objectives, and other statements that are not historical facts, are 
forward-looking. Forward-looking statements, by their very nature, are subject 
to inherent risks and uncertainties and are based on several assumptions which 
give rise to the possibility that actual results or events could differ 
materially from our expectations expressed in or implied by such 
forward-looking statements. As a result, we cannot guarantee that any 
forward-looking statement will materialize and you are cautioned not to place 
undue reliance on these forward-looking statements.
The forward-looking statements contained in this news release describe our 
expectations at the date of this news release and, accordingly, are subject to 
change after such date. Except as may be required by Canadian securities laws, 
we do not undertake any obligation to update or revise any forward-looking 
statements contained in this news release, whether as a result of new 
information, future events or otherwise. Forward-looking statements are 
provided herein for the purpose of giving information about the proposed 
transactions referred to above and their expected impact. Readers are 
cautioned that such information may not be appropriate for other purposes. The 
completion of the above-mentioned proposed transactions is subject to 
customary closing conditions, termination rights and other risks and 
uncertainties including, without limitation, regulatory approvals, including 
approval by the CRTC and, in the case of certain of the proposed dispositions, 
the Competition Bureau. Accordingly, there can be no assurance that the 
proposed transactions will occur, or that they will occur on the terms and 
conditions currently contemplated by this news release. The proposed 
transactions could be modified, restructured or terminated. There can also be 
no assurance that the benefits expected to result from the above-mentioned 
proposed transactions will be fully realized. For additional information with 
respect to certain of these and other assumptions and risks relating to the 
above-mentioned proposed transactions, please refer to BCE Inc.'s 2012 annual 
MD&A dated March 7, 2013, filed with the Canadian securities commissions 
(available at and filed, under Form 40-F, with the U.S. 
Securities and Exchange Commission (available at These documents 
are also available on BCE Inc.'s website at

Media inquiries: Jacqueline Michelis Bell Media Relations 1 855-785-1427 @Bell_News

Investor inquiries: Thane Fotopoulos BCE Investor Relations (514) 870-4619

SOURCE: Bell Canada

To view this news release in HTML formatting, please use the following URL:

CO: Astral Media Inc.
ST: Quebec

-0- Apr/17/2013 14:04 GMT

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