Vapor Corp. to Participate in 2013 NATO Panel Discussion Show Featuring Mitchell Zeller, Director of the Center for Tobacco

   Vapor Corp. to Participate in 2013 NATO Panel Discussion Show Featuring
 Mitchell Zeller, Director of the Center for Tobacco Products, Food and Drug
                                Administration

Vapor Corp. to Debut New and Improved E-Cigarette Product Line Featuring FLEX
TIP Soft Filters

PR Newswire

DANIA BEACH, Fla., April 16, 2013

DANIA BEACH, Fla., April 16, 2013 /PRNewswire/ -- Vapor Corp. (OTCQB: VPCO), a
leading U.S. based electronic cigarette company whose brands include Krave®,
VaporX®, Fifty-One®, EZ Smoker®, Alternacig®, Green Puffer®, Americig®,
Fumare®, Hookah Stix™ and Smoke Star®, today announced that the Company will
be participating in the NATO (National Association of Tobacco Outlets)
TradeShow April 22-24, 2013 at The Paris Hotel & Casino in Las Vegas,
Nevada.

NATO is a national trade association organized to enhance the common business
interests of all tobacco retailers and to monitor and assist members in
responding to tobacco-related legislation on the local, state and federal
levels. This year's NATO show will feature a panel discussion with Mitchell
Zeller, the new Director of the Center for Tobacco Products, Food and Drug
Administration. The discussion will cover a wide range of FDA retail tobacco
topics including the current retail compliance inspection program, as well as
the process to submit comments on proposed FDA regulations. The NATO-FDA panel
discussion promises to be Director Zeller's first major in-person interaction
with a broad cross section of the tobacco industry. "We very much look forward
to attending the panel discussion as well as the opportunity to meet Director
Zeller in person," says Kevin Frija, CEO of Vapor Corp.

At the NATO Show, Vapor Corp. will debut its new and improved electronic
cigarette product linefeaturing its patent-pending FLEX TIP Soft Filters. As
part of thisproduct line, the Company will feature its new KRAVE® KING
rechargeable product, the industry's first king size, rechargeable electronic
cigarette with a Flex Tip Soft Filter. "Our disposable KRAVE® KING product
linehas achieved phenomenal success, and based on consumer feedback and
demand, we are rolling out the product in a rechargeable option. We are
thrilled to offer this much anticipated new product to our customers," says
Frija.

"At NATO, we are excited to launch our new product linefeaturing our FLEX TIP
Soft Filters. This innovation offers our customers the same tactile feel of a
traditional cigarette filters, providing a more comfortable and authentic
experience for the users of our products. We believe that our new soft tip
filters will be the most significant innovation applied to the electronic
cigarette category since their invention and introduction to the U.S.
marketplace. As the product landscape of this industry continues to quickly
evolve, we are confident that our launch and introduction of our FLEX TIP Soft
Filters will help to enhance the presence and awareness of our brands, as well
as fuel our growth as we continue to distinguish our brands from those offered
by our competitors," added Frija.

About Vapor Corp.

Vapor Corp., a publicly traded company, is a leading U.S. based electronic
cigarette company, whose brands include Krave®, VaporX®, Fifty-One®, EZ
Smoker®, Alternacig®, Green Puffer®, Americig®, Fumare®, Hookah Stix™ and
Smoke Star®. We also design and develop private label brands for some of our
distribution customers. "Electronic cigarettes" or "e-cigarettes," are
battery-powered products that enable users to inhale nicotine vapor without
smoke, tar, ash or carbon monoxide. Vapor's electronic cigarettes and
accessories are available online, through direct response to our television
advertisements and through retail locations throughout the United States. For
more information on Vapor Corp and its e-cigarette brands, please visit us
atwww.vapor-corp.com.

Safe Harbor Statement

This press release contains certain forward-looking statements that are made
pursuant to the "Safe Harbor" provisions of the Private Securities Litigation
Reform Act of 1995, as amended. Words such as "expects," "anticipates,"
"plans," "believes," "scheduled," "estimates", "will" and variations of these
words and similar expressions are intended to identify forward-looking
statements. These forward-looking statements concern Vapor's operations,
economic performance and financial condition and are based largely on Vapor's
beliefs and expectations. These statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of Vapor to be materially different from any future results,
performance or achievements expressed or implied by such forward-looking
statements. Certain of these factors and risks, as well as other risks and
uncertainties are stated in Vapor's Annual Report on Form 10-K for the fiscal
year ended December 31, 2012 and in its subsequent filings with the U.S.
Securities and Exchange Commission. These forward-looking statements are made
as of the date of this press release, and Vapor assumes no obligation to
update the forward-looking statements or to update the reasons why actual
results could differ from those projected in the forward-looking statements.


Investor Contact:
Howard Gostfrand
President
American Capital Ventures
305.918.7000
info@amcapventures.com

SOURCE Vapor Corp.

Website: http://www.vapor-corp.com/
 
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