Virginia Beach Mom Wins $10,000 L'eggs Sweepstakes Trip to New York City

   Virginia Beach Mom Wins $10,000 L'eggs Sweepstakes Trip to New York City

- Trip Includes Style Makeover with Celebrity Stylist and Author Phillip Bloch

PR Newswire

WINSTON-SALEM, N.C., April 16, 2013

WINSTON-SALEM, N.C., April 16, 2013 /PRNewswire/ --L'eggs Hosiery announced
Kim Hulme from Virginia Beach, Va., won the $10,000 grand prize of the L'eggs
"Live More. Run Less." Sweepstakes. Kim traveled to New York City to claim her
prize. The winning package included airfare for two, a three-night hotel stay,
meals and transportation, a beauty makeover with Suite 303, and a style
makeover with celebrity stylist Phillip Bloch.

(Photo: )

A busy mother of four, Kim took her 19-year-old daughter on the sweepstakes'
trip that was part of the launch of L'eggs Silken Mist collection and its
tagline "Live More. Run Less." "Finding out I won was surreal! I was in
shock when I learned all the things we would get to do on the trip and having
my daughter with me made it extra special. I always prefer L'eggs and have
been wearing them for a long time. They always make my legs look great and I
love their new styles," she said.

Kim entered the sweepstakes on the last day and beat the odds against more
than 100,000 entries in the sweepstakes. "We're so thrilled that this
mother-and-daughter team got to enjoy this fantastic New York experience
together on behalf of L'eggs hosiery," said Angela Hawkins, general manager of
legwear at HanesBrands, which owns the L'eggs brand.

Phillip Bloch, stylist to the stars, accompanied Kim and her daughter,
Katelyn, to select stores for her wardrobe spree. "We worked with proven
insider fashion secrets and the latest trends to make Kim not only look great
but to feel her personal best ever. With this L'eggs shopping spree, I had
the chance to show Kim that you don't have to be a movie star to look and feel
like a million bucks," Bloch said. The winner couldn't wait to meet the
professional stylist. "I never really have time to shop for clothes, let alone
have extra funds to spend on 'me,' " she said. "Having a celebrity stylist
help me out was amazing!"

The winner's head-to-toe makeover included clothes, legwear and other
accessories hand-picked with help from Phillip and a haircut and makeup
session spearheaded by April Barton at her Suite 303 salon. 

Visitors can check out the L'eggs Facebook or Twitter page to see photos of
Kim's NYC shopping and style make-over and her finished L'eggs Look.

L'eggs Silken Mist is the perfect marriage of beauty and innovation. It
incorporates run resist technology, a blend of soft and silky innovative yarns
that make sheers less prone to run. The result is beautifully sheer legs with
a flawless look that complements every fashion style. 

About L'eggs hosiery

L'eggs is America's #1 Sheer Hosiery Brand. In 1970 the L'eggs brand
revolutionized the industry by being the first hosiery brand to gain national
distribution in food, drug, and mass retail stores. Today, L'eggs is the third
-most recognized apparel brand according to Women's Wear Daily and the leading
legwear brand in food/drug/mass. For more information, visit
L'eggs is a brand of HanesBrands (NYSE: HBI).


Contact: Mary Pietromonaco, CRC, 917-855-7587; or Bernadette Wallace,
HanesBrands, 336-519-6250
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