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Mrs. Dash® Salt-Free Seasonings Introduces New, Interactive Website Featuring Thousands of Sodium-Conscious Recipes



  Mrs. Dash® Salt-Free Seasonings Introduces New, Interactive Website
  Featuring Thousands of Sodium-Conscious Recipes

Business Wire

PARSIPPANY, N.J. -- April 16, 2013

Mrs. Dash, the No. 1 selling salt-free seasoning blend, has unveiled a newly
designed website developed as a resource for consumers searching for ways to
quickly and easily infuse flavor into their culinary creations. Enjoying
healthy, flavorful and budget-friendly meals is often challenging for busy
consumers. The new MrsDash.com provides recipes, product suggestions,
educational information and insight into healthy living through a reduced
sodium lifestyle.

The new MrsDash.com was designed as a flavor resource for those craving
inspiration when preparing meals. In response to requests made by the brand’s
biggest fans, new site elements and functionalities now include:

  * An extensive recipe database, with more than one thousand low-sodium meal
    solutions. Consumers can now share their favorite recipes with friends,
    print recipe cards and search for meals based on occasion or ingredient
  * Links to real-time Facebook and Twitter posts, enabling site visitors to
    directly engage with more than 500,000 of Mrs. Dash’s fans
  * A new blog section featuring regular brand and product news updates, as
    well as promotions and exciting giveaways
  * A dedicated coupon page with deals and discounts on popular products

“Mrs. Dash fans spoke and we listened. We heard their requests for information
and product tips to help them create flavorful, sodium-conscious meals,”
explained Renee Heath, Digital Marketing Manager, B&G Foods. “With this
website re-launch, Mrs. Dash fans will be greeted with an easy-to-navigate hub
they can enjoy visiting regularly to make flavor statements at every meal.”

In addition to the website, Mrs. Dash recently expanded its line of salt-free
offerings with the addition of Mrs. Dash Salt-Free All Natural Seasoning
Mixes. Available now at grocery stores nationwide, Mrs. Dash Salt-Free, All
Natural Seasoning Mixes are an easy and delicious way to create lower sodium
versions of your family’s favorite meals. The brand will continue to add to
its portfolio of products throughout the year, arming salt-conscious consumers
with even more options for adding flavor without adding sodium.

Consumers can get additional product information, recipe ideas and health tips
by following Mrs. Dash on Facebook at Facebook.com/MrsDashRecipes, Twitter at
Twitter.com/MrsDash, Pinterest at Pinterest.com/MrsDashRecipes and YouTube at
Youtube.com/MrsDashRecipes.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, shelf-stable foods across
the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey,
B&G Foods’ products are marketed under many recognized brands, including
Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat,
Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc,
Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, New York
Style, Old London, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar
Twin, Trappey’s, Underwood, Vermont Maid and Wright’s. B&G Foods also sells
and distributes two branded household products, Static Guard and Kleen Guard.

Contact:

Media Relations:
Allison+Partners
Anna Brown, 646-428-0623
Anna@allisonpr.com
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