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Truvia® Brand Sweetens First Lower Calorie Spiced Rum Beverage with the Introduction of Malibu® Island Spiced



   Truvia® Brand Sweetens First Lower Calorie Spiced Rum Beverage with the
                    Introduction of Malibu® Island Spiced

Truvia® stevia leaf extract helps food and beverage companies meet the growing
demand for naturally sweetened lower calorie options

PR Newswire

WAYZATA, Minn., April 16, 2013

WAYZATA, Minn., April 16, 2013 /PRNewswire/ -- The Truvia^® business provides
natural sweetness to a new innovation in the spiced rum category with the use
of Truvia^® stevia leaf extract in Malibu^® Island Spiced, the first lower
calorie, spiced option to appear on retail shelves and in bars and restaurants
across the country. As the global leader of stevia sweeteners, Truvia^® brand
offers a great, clean taste which mixes seamlessly with Malibu's signature
blend of Caribbean rum and coconut liqueur with light spices, smoked vanilla
and cinnamon.

As consumers pay greater attention to the sugar content of beverages[1], bars
and restaurants are looking to provide lighter alternatives to the classic,
sugar-based cocktail while maintaining great taste. Truvia^® brand has helped
meet this demand on several fronts with the introduction of new beverages like
Malibu^® Island Spiced as well as the launch of Truvia^® Behind the Bar
product for use in making zero-calorie natural simple syrups.

"The use of Truvia^® stevia leaf extract enables significant food and beverage
innovation opportunities that meet the growing demand for lower calorie great
tasting products. Malibu^® Island Spiced sweetened with Truvia^® stevia leaf
extract offers the great taste consumers have come to expect in a cocktail
choice that doesn't pack on the calories," said Breah Ostendorf, Truvia^®
Ingredient Global Commercial Manager. "This product introduction further
demonstrates the increasing consumer demand for products that manage calories
and sugar consumption."

"We are excited to be first-to-market with a lower calorie alternative in the
growing spiced segment.  We chose Truvia^® stevia leaf extract as it enabled
us to offer the perfect balance between sweetness and strength without the
extra calories," said Lisa McCann, Brand Director for Malibu^®, Pernod Ricard
USA. "With the growing demand among adult women for cocktails that taste great
and have fewer calories and the acceptance of Truvia^® brand among women,
Malibu^® is pleased to offer our customers a new and innovative way to enjoy
their cocktails."

The Truvia^® business leverages Cargill's formulation experts to combine
Truvia^® stevia leaf extract with a broad portfolio of ingredients and
sweeteners, to help food and beverage manufacturers achieve great tasting,
reduced calorie products. As an increasingly popular ingredient, the Truvia^®
logo can be found on over 50 new food and beverage brands in 20 countries. In
addition, Truvia^® stevia leaf extract is the only stevia sweetener to be
managed responsibly from Field to Table with the industry's first sustainable
agricultural standard in 2011 and carbon footprint certification in 2012.

Malibu® Island Spiced, 30% ABV and 70 calories/serving, will be available in
1.75L, 1L, 750ml, 375ml and 50ml sizes and will retail for a suggested price
of $16.99/750ml.

About the Truvia^® Business
Truvia^® tabletop sweetener is a great tasting, zero-calorie sweetener made
with the best tasting part of the stevia leaf. Truvia^® tabletop sweetener is
#1 in its category of zero-calorie natural sweeteners in the U.S. and is also
available to consumers in Europe and Latin America. Truvia^® stevia leaf
extract is a versatile sweetening ingredient used to reduce calories and sugar
in foods and beverages. The Truvia^® business uniquely manages its stevia
supply chain from Field to Table having established a global agricultural
standard for stevia. For more information, visit www.truvia.com.

About Cargill
Cargill is an international producer and marketer of food, agricultural,
financial and industrial products and services. Founded in 1865, the privately
held company employs 142,000 people in 65 countries. Cargill helps customers
succeed through collaboration and innovation, and is committed to applying its
global knowledge and experience to help meet economic, environmental and
social challenges wherever it does business. For more information, visit
Cargill.com and its news center.

About Pernod Ricard USA^®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company's leading spirits and wines include such prestigious brands as
Absolut^® Vodka, Chivas Regal^® Scotch Whisky, The Glenlivet^® Single Malt
Scotch Whisky, Jameson^® Irish Whiskey, Malibu^®, Kahlúa^®
Liqueur, Beefeater^® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin^®, Martell^®
Cognac,  Hiram Walker^® Liqueurs, Pernod^®, Ricard^® and Avión™ Tequila
(through a joint venture with Tequila Avión); such superior wines as Jacob's
Creek^® and Brancott Estate^®; and such exquisite champagnes and sparkling
wines as Perrier-Jouët^® Champagne, G.H. Mumm™ Champagne and Mumm Napa^®
sparkling wines. 

Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country.  Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:
http://acceptresponsibility.org.

[1] Mintel, May 2011, Healthy Dining Trends

SOURCE Cargill

Website: http://www.cargill.com
Website: http://truvia.com
Contact: Pam Stauffer, Global Communications Manager, Truvia® Ingredient,
office: +1-952-742-6080, pam_stauffer@cargill.com or Atalanta Rafferty,
Executive Managing Director, RF|Binder, office: +1-212-994-7511,
atalanta.rafferty@rfbinder.com
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