DTS And Yulong Telecommunication Deliver High-End Audio Experience in Affordable Coolpad Smartphones for China Market Business Wire CALABASAS, Calif. -- April 16, 2013 DTS, Inc.(NASDAQ: DTSI), a leader in high-definition audio technologies, and Yulong Telecommunication, a provider of integrated solutions for smartphone handsets, mobile data platform systems and value-added business operations, today announced the integration of DTS Sound™ audio-processing technology into the new Coolpad® branded 5890, 5930 and 7268 smartphones available now in China. Coolpad mobile devices with DTS Sound enable an immersive surround-sound listening experience for today’s connected consumer in addition to improved sound quality, exceptional clarity and enhanced bass. “Through our partnering with Yulong, we are excited to expand our presence in Asia and continue our long-term commitment to successful collaborations in the China market,” said George Wu, general manager at DTS in China. “We look forward to continue helping Yulong strengthen its position in the mobile industry by offering its customers a high-quality audio experience.” DTS Sound maximizes the acoustic powerof Yulong’s Coolpad mobile phones, providing crystal-clear, high-definition audio for watching videos, listening to music, gaming or streaming content. The embedded audio solution also creates a virtual surround-sound effect when used with headphones that delivers depth and dimensionality, enriching the overall experience of any type of content. “Yulong understands the vital role that audio plays in ensuring customer satisfaction,” said Mr. Chengli, brand director at Yulong Telecommunication. “Working with DTS enables us to enhance the audio on our Coolpad smart devices and provide our customers with a superior mobile entertainment experience.” For more information about DTS and its solutions, please visit www.dts.com and connect with DTS on Facebook, or on Twitter (@DTS_Inc.). About DTS, Inc. DTS, Inc. (NASDAQ: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS’ corporate headquarters are located in Calabasas, California, with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. © 2013 DTS, Inc. All rights reserved. DTS-C Contact: Global Results Communications Lora Friedrichsen or Mike Kilroy 949-608-0276 DTS@globalresultspr.com or DTS, Inc. Michael A. Farino, 949-442-5404 Michael.Farino@dts.com
DTS And Yulong Telecommunication Deliver High-End Audio Experience in Affordable Coolpad Smartphones for China Market
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