DTS And Yulong Telecommunication Deliver High-End Audio Experience in Affordable Coolpad Smartphones for China Market

  DTS And Yulong Telecommunication Deliver High-End Audio Experience in
  Affordable Coolpad Smartphones for China Market

Business Wire

CALABASAS, Calif. -- April 16, 2013

DTS, Inc.(NASDAQ: DTSI), a leader in high-definition audio technologies, and
Yulong Telecommunication, a provider of integrated solutions for smartphone
handsets, mobile data platform systems and value-added business operations,
today announced the integration of DTS Sound™ audio-processing technology into
the new Coolpad® branded 5890, 5930 and 7268 smartphones available now in

Coolpad mobile devices with DTS Sound enable an immersive surround-sound
listening experience for today’s connected consumer in addition to improved
sound quality, exceptional clarity and enhanced bass.

“Through our partnering with Yulong, we are excited to expand our presence in
Asia and continue our long-term commitment to successful collaborations in the
China market,” said George Wu, general manager at DTS in China. “We look
forward to continue helping Yulong strengthen its position in the mobile
industry by offering its customers a high-quality audio experience.”

DTS Sound maximizes the acoustic powerof Yulong’s Coolpad mobile phones,
providing crystal-clear, high-definition audio for watching videos, listening
to music, gaming or streaming content. The embedded audio solution also
creates a virtual surround-sound effect when used with headphones that
delivers depth and dimensionality, enriching the overall experience of any
type of content.

“Yulong understands the vital role that audio plays in ensuring customer
satisfaction,” said Mr. Chengli, brand director at Yulong Telecommunication.
“Working with DTS enables us to enhance the audio on our Coolpad smart devices
and provide our customers with a superior mobile entertainment experience.”

For more information about DTS and its solutions, please visit www.dts.com and
connect with DTS on Facebook, or on Twitter (@DTS_Inc.).

About DTS, Inc.

DTS, Inc. (NASDAQ: DTSI) is dedicated to making digital entertainment
exciting, engaging and effortless by providing state-of-the-art audio
technology to more than a billion consumer electronics products worldwide.
From a renowned legacy as a pioneer in high definition multi-channel audio,
DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now
increasingly deployed in enabling digital delivery of compelling movies,
music, games and other forms of digital entertainment to a growing array of
network-connected consumer devices. With the acquisition of SRS Labs, DTS
strengthens its position as a leader in providing end-to-end audio solutions
to the rapidly growing network entertainment sector. DTS technology is in car
audio systems, digital media players, DVD players, game consoles, home
theaters, PCs, set-top boxes, smart phones, surround music content and every
device capable of playing Blu-ray™ discs. Founded in 1993, DTS’ corporate
headquarters are located in Calabasas, California, with its licensing
operations headquartered in Limerick, Ireland. DTS also has offices in Los
Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan,
Singapore, South Korea, Taiwan and the United Kingdom. For further
information, please visit www.dts.com. DTS, the Symbol, and DTS and the Symbol
together, are registered trademarks of DTS, Inc. All other trademarks are the
properties of their respective owners. © 2013 DTS, Inc. All rights reserved.



Global Results Communications
Lora Friedrichsen or Mike Kilroy
DTS, Inc.
Michael A. Farino, 949-442-5404
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