Tria Beauty, Inc. and Ulta Announce New Retail Partnership

          Tria Beauty, Inc. and Ulta Announce New Retail Partnership

Tria Beauty products are added to the U.S. beauty retailer's stores and
website

PR Newswire

DUBLIN, Calif., April 16, 2013

DUBLIN, Calif., April 16, 2013 /PRNewswire/ -- Tria Beauty, Inc., a brand
celebrated for its light-based skincare products and cutting-edge technology,
announced today a new partnership with prominent U.S. beauty retailer, Ulta.
Ulta will be featuring the popular Tria Hair Removal Laser 4X, the
revolutionary Tria Skin Perfecting Blue Light for acne and a state-of-the-art
line of topical skincare products on Ulta.com. The Tria Laser 4X and
SmoothStart Calming Gel will launch in 25 Ulta doors in mid-April. Through
this partnership, Ulta is continuing to expand on its distinguished assortment
of at-home beauty tools.

"Ulta was one of the first retail innovators to provide their customers with
beauty solutions in the at-home device category.We are thrilled to be
included in Ulta's existing list of renowned brands and to provide its loyal
customers with technology that will revolutionize their beauty routine,"
stated Tim Bunch, Vice President and General Manager, Tria Beauty, Inc. "We're
excited to kick off the partnership in this first set of key stores for the
retailer."

The Tria Laser 4X and the Tria Blue Light use the same technology preferred by
professionals for in-office treatments to deliver professional results in the
privacy and comfort of home, at a fraction of the cost. Both have been proven
effective through dermatologist-led clinical studies and are FDA-cleared for
at-home use. The following topical skin care products will be offered on
Ulta.com

  oThe SmoothStart Calming Gel, which keeps skin cool and comfortable and
    helps speed treatment with the Tria Laser 4X
  oThe Skin Perfecting Foam Cleanser, which exfoliates and unclogs pores
    while gently removing makeup, oil, and other impurities
  oThe Skin Perfecting Serum, which reduces discoloration, calms inflammation
    and unclogs and minimizes the appearance of pores

These products are also available for purchase on www.triabeauty.com.

About Tria Beauty, Inc.
Tria Beauty, Inc. creates light-based skin care and at-home laser hair removal
products that deliver professional results at home. The clinically proven
TriaHair Removal Laser4X is the only FDA-cleared hair removal laser
available for use at-home. The TriaHair Removal Laser4X is safe, effective
and provides permanent results. The TriaSkin Perfecting Blue Lighttreatment
is clinically proven to destroy acne-causing bacteria in the skin, rapidly
clearing acne breakouts and improving overall complexion. The Tria Skin
Rejuvenating Laser treats multiple signs of a facial aging and is Health
Canada approved and CE marked for sale in Europe. Learn more about Tria'shome
laser hair removalsystem, blue light treatment for acne and other skin
products by visiting triabeauty.com.

Contact: Megan Driscoll
         Behrman Communications
         212.986.7000x134

SOURCE Tria Beauty, Inc.

Website: http://www.triabeauty.com