Amplifi Commerce Announces Amplifi360, an eCommerce BPS Offering Powered by Oracle

  Amplifi Commerce Announces Amplifi360, an eCommerce BPS Offering Powered by

New subscription based service offering helps customers deliver measurable
success across their eCommerce business initiatives

Business Wire

DALLAS -- April 16, 2013

Amplifi Commerce today announced a new eCommerce Business Process Services
(BPS) offering “Powered by Oracle” and based on the Oracle Commerce platform.
Amplifi Commerce is a Gold level member of Oracle® PartnerNetwork (OPN).

The new solution offering, aptly named Amplifi360, enables clients to leverage
Oracle’s Commerce Solution in a financially attractive subscription model,
combined with Amplifi’s Business Strategy, Interactive, Consulting and Managed
Services offerings. Amplifi360 is available as a fully outsourced commerce
solution or can be delivered a la carte, providing a model that flexibly suits
the client’s budget, infrastructure and ongoing business objectives.

Amplifi360 provides its clients great potential for success in transforming
their online business while reducing the most common barriers of entry,
including software licensing; access to leading experts in commerce from
business strategy, digital marketing, and technology consulting, as well as
commerce hosting and production support. These services are invaluable to
clients who are essentially outsourcing their eCommerce channel and require a
partner who holistically understands the intricacies of eCommerce to ensure
success while mitigating risk.

Organizations today are looking to reduce cost while operating more
efficiently, leading many to sign up for non-core and specialized business
process services, such as those impacting Commerce. By leveraging Oracle’s
extensive network of partners who deliver business process services “Powered
by Oracle,” customers gain the combined benefit of Oracle’s leading stack of
technology and applications and specific partner expertise in the business
processes to which they choose to subscribe. With the combined Oracle and
Amplifi service, customers can focus more on their business challenges and
innovation, instead of day-to-day operations or IT management.

“Our relationship with Oracle was purpose-built to provide our clients with
the leading Commerce platform, coupled with our highly focused service
offerings around Commerce, resulting in an ideal solution offering that
continues to be recognized in the industry,” said Corey Mellick, CEO of
Amplifi Commerce. “The addition of our Amplifi360 outsourced Commerce
solution, powered by Oracle, provides that needed change agent for an
expanding market exploring Commerce initiatives both domestic and

“We are excited to work with Amplifi Commerce in the dynamic Commerce BPS
sector,” said Tibor Beles, Vice President, Business Process Services, Oracle.
“Oracle technology in tandem with Amplifi’s domain expertise can help our
joint customers achieve their process agility and efficiency targets and be
responsive to changing market conditions.”

About Amplifi Commerce

Amplifi Commerce is a leading provider of multi-channel commerce and
interactive marketing services enabling clients to navigate and thrive in
today’s digital economy. The company’s eCommerce and eBusiness consultancy
provides Business Strategy, Digital Marketing, Technology Implementations and
Operational Management solutions that make a measurable difference to brands
across the globe including Claire’s Stores, Conde Nast, lululemon athletica,
Laura Mercier Sur La Table, and Fox Head Racing.Amplifi Commerce is
headquartered in Dallas, with offices in Chicago, Los Angeles and New York.
For more information, please

About Oracle Business Process Services

Oracle Business Process Services (BPS) makes Oracle’s complete stack of
application, database and middleware technologies available through Oracle’s
network of BPS providers. With Business Process Services (BPS) offerings
“Powered by Oracle,” partners leverage Oracle’s best-in-class software
solutions to help their customers speed time to market with new innovations,
while providing a low risk, cost effective and world-class service. When
choosing an Oracle BPS partner, customers benefit from process services that
are powered by leading Oracle technologies and applications that deliver
performance, reliability and security. For more information, please visit:

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s
partner program that provides partners with tools to better develop, sell and
implement Oracle solutions. OPN Specialized offers resources to train and
support specialized knowledge of Oracle’s products and solutions and has
evolved to recognize Oracle’s growing product portfolio, partner base and
business opportunity. Key to the latest enhancements to OPN is the ability for
partners to differentiate through Specializations. Specializations are
achieved through competency development, business results, expertise and
proven success. To find out more, visit:


Travis Hess, 972-561-5500
F: 972-861-5518
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