BMO: Tweet "Talk With Our Kids About Money"-#TWOKAM
- BMO encourages Canadians to tweet their support for financial
literacy in Canada
- Talk With Our Kids About Money Day, a comprehensive financial
literacy program, officially launches in Canada April 17th
- CFEE program, supported by BMO, provides resources for families and
teachers to help youth better understand money matters in their lives
TORONTO, ONTARIO -- (Marketwired) -- 04/16/13 -- Ahead of the
inaugural Talk With Our Kids About Money Day - a new financial
literacy program for families, students and teachers - BMO Financial
Group encourages Canadians to show their support for financial
literacy in Canada online by tweeting #TWOKAM.
According to the BMO Financial Literacy Poll, the vast majority of
Canadians (99 per cent) agree it is important to develop good
financial habits early in life and 96 per cent believe that schools
need to do more to teach children and teenagers about finances.
"Financial literacy is critical to the financial well-being of
families, as well as the overall economy, and should continue to be a
focus for all involved," said L. Jacques Menard, Chairman of BMO
Nesbitt Burns and Federal Financial Literacy Task Force Vice-Chair.
"The Talk With Our Kids About Money program marks a milestone for the
improvement of financially literacy in Canada and sends a strong
signal that parents, schools and other stakeholders recognize the
importance of having frank and open discussions that will help
children in Canada become more confident in their decisions about
"It's essential to make time to talk to kids about basic financial
matters and teach them money management skills at an early age," said
Gary Rabbior, President, CFEE. "An overwhelming majority of Canadian
parents would like schools to increase their efforts around financial
education, which is why the new Talk With Our Kids About Money Day
program is the ideal tool to facilitate this discussion."
The new program, offered by the Canadian Federation Economic
Education, and supported by BMO, includes:
-- Website with resources, ideas, activities, etc. for families and
-- Teachers' Guide for schools in the greater metropolitan areas of Toronto
and Montreal registering to participate (plus additional resources,
tools and supports on the website) expanding to other provinces
beginning in 2014.
As part of the program, BMO and CFEE have launched a contest that
encourages families to "share their story" either by writing a brief
description, taking a picture or shooting a brief video about their
experience in having "a talk" with kids about money and posting it on
The winner, drawn at random from the top five entries with the most
"votes", will receive a $2,500 Registered Education Savings Plan
(RESP) courtesy of BMO, which can help with building a child's
future. To learn more and to enter the contest, please visit
www.talkwithourkidsaboutmoney.com/win. The contest closes on April
The online survey was conducted by Pollara between March 11 and 12,
2013, with a sample of 1,000 Canadians 18 years of age and over. A
probability sample of this size would produce results accurate to +/-
3.1 per cent, 19 times out of 20.
CFEE is a federally chartered, non-profit, non-partisan organization,
founded in 1974, that works to improve economic and financial
literacy and enterprising capability. CFEE works collaboratively with
ministries and departments of education along with school boards,
schools, educators, and teacher associations. CFEE also engages in
activities to support and assist newcomers and past immigrants to
Canada, and the general public including print resources, videos,
workshops, and online resources. Overall, CFEE aspires to help
Canadians of all ages be better prepared to undertake their economic
roles, responsibilities, and decisions with confidence and
About BMO Financial Group
Established in 1817 as Bank of Montreal, BMO Financial Group is a
highly diversified North American financial services organization.
With total assets of $542 billion as at January 31, 2013, and more
than 46,000 employees, BMO Financial Group provides a broad range of
personal and commercial banking, wealth management and investment
banking products and solutions.
Jessica Park, Toronto
Ron Monet, Montreal
Laurie Grant, Vancouver
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