Moms Want More from Airlines
New Fly.com Study Reveals Many Moms Are Stressed by Family Travel
NEW YORK, April 16, 2013
NEW YORK, April 16, 2013 /PRNewswire/ -- With spring in full bloom many
families are starting to plan for their big summer vacation. For air
carriers, this means more child passengers during the summer months. However,
a new survey from Fly.com™ has revealed that 72% of moms believe airlines do
not always adequately cater to families traveling with children.
Recent policy changes by some airlines have not been perceived by moms as
family friendly. According to the survey, 51% believe it is unacceptable for
airlines to ban parents with elite status or tickets from bringing young
children into first-class airport lounges; 30% did not like airline decisions
to prevent children from sitting in certain seat rows, and an overwhelming 69%
were unhappy about the elimination of pre-boarding for families traveling with
The survey also showed a clear consensus that flying with children is
stressful – 68% of moms rate their level of stress as moderate to extreme.
The leading cause of anxiety is fear that their child will disturb other
passengers. In fact, moms were more concerned about their child disturbing
others than they were about their child's physical and mental comfort during
(Photo: http://photos.prnewswire.com/prnh/20130416/NY95025 )
So, with Mother's Day just around the corner, what is the best gift that
airlines and airports can give their mommy passengers? According to survey
respondents it is more child-friendly amenities. The top four requests were
to have child play areas at airports, dedicated family security lanes,
complimentary in-flight activity packs and appropriate in-flight entertainment
"The airline industry has a lot to gain if it can better understand the needs
of moms flying with young children," said Warren Chang, vice president and
general manager, Fly.com. "With more tickets purchased per itinerary, it's a
great opportunity for airlines to develop a loyal and lucrative passenger
base. Just as business travelers appreciate targeted services to improve
their flight experience, so does the traveling parent."
Other Survey Findings:
oThe majority of moms (65%) believe there is a negative stigma attached to
flying with children
oMany moms with young children have already flown more than 10 times with
their child: 24% of moms with children age 5 and under, and 35% with
children in elementary school
o64% of moms will likely be flying with their child/children in 2013
The Fly.com survey questioned 884 mothers within the United States; each of
whom had flown more than once with their child. All respondents were
Travelzoo Inc. and Fly.com users.
To find the best fares for summer travel, visit Fly.com's Fare Calendars.
Fly.com™ (www.fly.com) is the world's easiest-to-use airfare search engine
available in the U.S., U.K., Canada and Germany. Fly.com scours major U.S.
airlines, international carriers and online travel sites, and then helps
people easily sort and refine results by criteria such as number of stops and
departure times. Unlike online travel agencies, Fly.com is not a booking
engine. Instead, users are referred to their preferred website for direct
booking. Fly.com is owned by Travelzoo Inc. (NASDAQ: TZOO).
Travelzoo Inc. is a global Internet media company. With more than 26 million
subscribers in North America, Europe, and Asia Pacific and 25 offices
worldwide, Travelzoo® publishes deals from more than 2,000 travel and
entertainment companies. Travelzoo's deal experts review offers to find the
best deals and confirm their true value. In Asia Pacific, Travelzoo is
independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan
K.K. under a license agreement with Travelzoo Inc.
Certain statements contained in this press release that are not historical
facts may be forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities and Exchange Act
of 1934. These forward-looking statements may include, but are not limited
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Fly.com, North America
+1 (650) 316-6835
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