Elastic Path & Layer 7 Partner to Deliver Secure API-Driven Digital Commerce

  Elastic Path & Layer 7 Partner to Deliver Secure API-Driven Digital Commerce

       Partnership Will Accelerate Commerce Across All Online Channels

Business Wire

CHICAGO -- April 16, 2013

RAMP Advanced Commerce & Mobile Retail Services Summit— Elastic Path Software,
a leader in digital commerce technology and Layer 7 Technologies, a provider
of API management and mobilization tools for the new open enterprise, today
announced they are partnering to collaborate on API-driven digital commerce
software that will allow sellers to offer their goods and content securely
across all online channels.

Ecommerce has moved beyond the browser. Retailers need to be able to offer
their goods and content across all online channels – whether through a mobile
app, social network, public API, or even the “Internet of Things.” Elastic
Path is the first commerce platform to take an API-centric approach that
enables online merchants to distribute and monetize goods and content widely
across every channel. By working with Layer 7, Elastic Path is adding a
market-leading API management solution that empowers these sellers to securely
share and adapt their APIs across diverse apps, devices and developer

"Commerce everywhere means every app, every device and every media experience.
APIs are the only way to ensure that businesses can deliver a powerful,
consistent brand experience across all touchpoints," said Matt Dion, vice
president of marketing at Elastic Path. "We are proud to partner with Layer 7,
a vendor with a strong reputation, considered a leader in API Management by
leading analyst firms like Forrester Research Inc.^1 This technology gives
customers the assurance that they can deliver Cortex-based APIs in a secure
and scalable way, while enhancing their ability to get them into the hands of
software engineers and entrepreneurs."

Gartner has identified Elastic Path as a sample vendor in its October 2012
"Hype Cycle for Digital Marketing" report alongside Adobe, Amazon, Facebook,
and IBM in the Commerce Everywhere category. "Commerce everywhere closes the
distance that the prospect has to travel from your promotions or customer
engagement to buying a product," according to the Gartner report. "With
commerce everywhere, the social environment — or wherever else you encounter
the person — would contain an option to buy so that no unnecessary delay
intervenes between a decision to buy and the purchase itself."

"Elastic Path's API-centric approach reflects the growing importance of mobile
and social in ecommerce," explained Dimitri Sirota, chief strategy officer at
Layer 7. "Giving merchants a consistent way to expose commerce functionality
and data across channels is a harbinger of things to come. We are excited to
be working with them on this initiative."

Through the partnership, Elastic Path will leverage Layer 7’s industry-leading
security, scalability and developer community capabilities as part of Elastic
Path Cortex, a digital commerce engine that dynamically transforms complex
commerce operations into simple API payloads for easy integration with both
consumer clients and enterprise applications, via the industry’s only
enterprise-grade Level 3 REST API. Layer 7’s API management tools will provide
a seamless way for merchants to control access to Elastic Path Cortex APIs,
while adding enterprise-grade identity, security, SLA, and availability
features to facilitate discovery and engagement.

Layer 7 is exhibiting this week at the RAMP Advanced Commerce & Mobile Retail
Services Summit at the Pheasant Run Resort in Chicago. Executives will be
available at booth #8 to discuss how retailers can develop and utilize an API
management program to distribute and monetize goods and content across all
online channels.

About Layer 7 Technologies

Layer 7 provides API building blocks for the new open enterprise. The
company’s products help nearly 300 organizations worldwide open APIs to
developer communities, securely connect applications to cloud services, expose
internal information assets to mobile apps and bridge departments and partners
through SOA style integration. The company was named the 183rd fastest growing
public or private technology company in 2012 by Deloitte.

About Elastic Path Software

Elastic Path is the leading provider of software solutions that bring advanced
commerce into every customer experience. The Elastic Path Commerce Suite
empowers software, telecom, publishing, and media businesses to quickly
monetize products and content across the entire spectrum of connected devices.
Industry leaders such as Symantec, Google, Virgin Media, and Time Inc. rely on
Elastic Path technologies to capture and grow revenue from all of their
digital touchpoints.

Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist
of the opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or
fitness for a particular purpose

^1 The Forrester Wave™: API Management Platforms, Q1 2013


Schwartz MSL
Dan O’Mahony, 415-512-0770
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