Kenshoo Local Partnership with CityGrid Delivers Integrated Local Listings and Search Engine Marketing Optimization

Kenshoo Local Partnership with CityGrid Delivers Integrated Local Listings and
                     Search Engine Marketing Optimization

Local marketing platforms partner to create expansive offering for
multi-location brands and agencies

PR Newswire

SAN FRANCISCO and NEW YORK, April 16, 2013

SAN FRANCISCO and NEW YORK, April 16, 2013 /PRNewswire/ --

Kenshoo, the global leader in premium digital marketing technology, and
CityGrid (http://www.CityGridMedia.com), a leading local content network,
today announced a new partnership designed to help marketing providers manage
and optimize ads on the CityGrid advertising network at scale within the
Kenshoo Local (http://www.KenshooLocal.com) platform.

 (Logo: http://photos.prnewswire.com/prnh/20120907/559592 )

"Kenshoo Local's proven experience with large agencies, premier brands, and
small to midsized businesses brings significant value to local marketers using
the CityGrid network," said Jason Finger, CEO of CityGrid. "By combining
Kenshoo's best-in-class marketing platform with CityGrid's leading ad network,
marketers now have easy access to the most effective local advertising
platform in the industry."

This partnership makes Kenshoo Local the first integrated local platform
capable of directly managing CityGrid Places and reporting on CityGrid traffic
alongside search engine marketing (SEM) campaigns. Marketers can utilize
Kenshoo Local's robust automated reporting suite to create and analyze
CityGrid and SEM campaigns side-by-side. The Kenshoo/CityGrid offering also
provides a number of benefits for local marketers including ease of
onboarding, bulk campaign management, enhanced reporting, and optimization
across all SEM and local listings in a single dashboard.

"Our clients rely on Gruen to manage many different advertising channels,"
said Amy Buelow,senior account manager at Gruen."We are excited to see
CityGrid available through Kenshoo so we can improve efficiencies, performance
and reporting for our campaigns."

"SMBs and multi-location brands like major retailers want more phone calls and
in-store traffic, and plugging Kenshoo Local into CityGrid's hyper local and
mobile traffic source enables our clients to achieve these goals and
offersopportunities formore holistic optimization," said Will Martin-Gill,
general manager of Kenshoo Search. "This partnership plays to the key
strengths of our companies: CityGrid's leading local network and Kenshoo's
leading user experience for campaign creation, reporting, analysis and
optimization."

Visit http://www.KenshooLocal.com/CityGrid or http://www.CityGridMedia.com for
more information on the new partnership.

About CityGrid

CityGrid is an online media company that connects web and mobile publishers
with local advertisers by linking them through CityGrid®, its local content
and advertising network. CityGrid Media owns and operates leading local
consumer properties including Citysearch, Insider Pages and Urbanspoon.
CityGrid Media is an operating business of IAC (NASDAQ: IACI). For more
information, visit http://www.citygridmedia.com

About Kenshoo Local

Kenshoo Local is a digital marketing software solution designed specifically
for organizations managing high volumes of locations, stores, small
businesses, dealers, franchises, or other entities. From onboarding and
development to optimization and reporting, Kenshoo Local makes it easy to
mass-manage hundreds or thousands of search engine marketing campaigns and
local listings at scale. Multi-presence advertisers, SMB marketing providers,
technology platforms, agencies, and publishers use Kenshoo Local to automate
their programs and improve performance. Kenshoo Local is an operating unit of
Kenshoo, a global leader in premium digital marketing technology directing
more than $25 billion in annual sales revenue for clients such as Deluxe,
Havas, Haystak Digital Marketing, Meltwater Reach, OMD, Performics, Possible,
Resolution Media, Sears, SIM Partners, Starcom MediaVest Group, Tesco,
Walgreens, and Xcite Media Group. Please visit KenshooLocal.com for more
information.

SOURCE Kenshoo

Contact: Nick Olsen, PReturn Inc., +1-312-432-9407, nolsen@preturn.com
 
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