Hitachi Data Systems Unveils New Approach for Unified Data Protection and Instance Management

  Hitachi Data Systems Unveils New Approach for Unified Data Protection and
  Instance Management

Hitachi Data Instance Manager Provides a Holistic View and Management of Data
      Copies, Lowers Costs and Enhances Effectiveness of Data Protection

Business Wire

SANTA CLARA, Calif. -- April 16, 2013

Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi,
Ltd. (TSE: 6501), today introduced a new integrated approach to data instance
management that transforms the way organizations protect and manage their
information. At the center of this strategy is the new Hitachi Data Instance
Manager (HDIM), an intelligent, policy-based software platform that maps and
optimizes specific instances (or copies) of data throughout the data
lifecycle. In doing so it allows organizations to build a comprehensive
information protection strategy aligned to the specific applications and use
cases of their business. Hitachi Data Instance Manager is a major milestone
following the acquisition of Cofio by Hitachi Data Systems in September 2012.
The new software platform helps to fulfill the HDS vision to create a
comprehensive portfolio that unifies backup, archive, and storage
platform-based replication technologies in today’s age of big data.

Hitachi Data Instance Manager delivers the first step of the company’s data
instance management vision by providing a holistic approach to solving
customers’ instance management challenges – from laptops to protection, and
from remote offices to cloud. With HDIM, organizations can apply the optimum
information protection and recovery technologies, resulting in much more
efficient and effective backup, versioning, replication, archiving, dedupe,
and continuous data protection (CDP). Throughout 2013, HDS will continue to
build on this vision through a series of enhancements that will deliver new
integrated data protection capabilities across the entire Hitachi Data Systems
portfolio. This will include new integration capabilities of Hitachi Data
Instance Manager with Hitachi Content Platform (HCP) for better archive,
search and recovery, and improved data analysis.

The Management Challenge of Data Copies

Organizations continuously make copies of their data, with little to no
insight into who made those copies, which tools were used, where those copies
reside, how long each needs to be retained, or how they are being used.
Compounding this complexity is the influx of data volume, variety, and
virtualization, combined with the regulatory and compliance standards
organizations need to adhere to. Taken together, these challenges create an
array of different scenarios for information protection and management. Now
with HDIM, IT managers no longer have to rely on disparate legacy tools for
disaster recovery, versioning, and archiving that are not integrated and that
result in redundancies and add complexity, costs and resource demands.

“There are many great data protection technologies available today, but what’s
been lacking is a way to map those technologies to specific business use
cases,” said Sean Moser, vice president, Software Platforms Product
Management, Hitachi Data Systems. “Organizations need a holistic view of all
copies of data so the right technology can be applied at the right time –
that’s where Hitachi Data Instance Manager comes in. By implementing one
solution for centralized data management, organizations can intelligently
select and protect individual instances of data to help reduce backup windows,
meet service levels, and restore data efficiently across a variety of cloud
and virtual environments. Hitachi Data Instance Manager delivers significant
cost savings by consolidating, reducing and better managing and tracking data

Hitachi Data Instance Manager Redefines Data Protection

Hitachi Data Instance Manager is a unified software solution that minimizes
unnecessary data copies by capturing and copying data once in real time and
then making it available for recovery across various recovery points. As a
result, the software platform centralizes multiple data protection
capabilities with top-down policy and workflow management. The new solution
protects data and reduces, controls and manages all data instances for file,
SQL and Exchange in Microsoft® and Linux environments, delivering end-to-end
protection for midmarket customers and departments in larger enterprises.
Additional platform support and deeper integration with Hitachi enterprise
replication solutions will be delivered in the future. HDIM builds on the
extensive data protection portfolio that is built on technology from Hitachi
Data Systems and its partners, including:

Hitachi Application Protector (HAPRO)

  *Offers data protection software that is easy to use, snapshot-based and
    application-consistent, enabling application, backup or storage
    administrators to manage their protection.
  *Is optimized for Microsoft Exchange, SQL and SharePoint.
  *Allows rapid recovery from planned and unplanned downtime and manages the
    entire protection operation from a single management window.

Hitachi Replication Manager (HRpM)

  *Delivers management of the full range of Hitachi Data Systems array-based
  *Provides local and remote protection with zero recovery point objectives
    (RPO) and low recovery time objectives (RTO).

Hitachi Data Protection Suite, powered by CommVault

  *Provides a tightly integrated blend of snapshot, replication and
    persistent copies that are application-aware, secure, deduplicated,
    managed and accessible through a single platform.
  *Results in an easy, automated and low cost data protection solution.

Supporting Quotes

  *IPC Logistics: “In aviation logistics, we must run 7 by 24 by 365 or our
    customers’ operations are at risk.We deployed Hitachi Data Instance
    Manager in a high demand, all virtual Hyper-V® production environment
    using real-time protection for hundreds of virtual machines and have
    achieved significant cost savings. Besides the great reduction in
    infrastructure investment for around the clock, real-time protection, we
    estimate that we have reduced administrative costs and time by over 300%.
    We are eager to take advantage of the new solution’s enhancements.” –
    Peter Musacchio, president, Operations
  *IDC: “The copy data problem exists in datacenters everywhere – filling as
    much as 60% of enterprise disk storage. As the amount of copy and stored
    data continues to grow unabated, businesses need to take concrete steps to
    get the problem under control. Suppliers of external disk storage systems
    have largely ignored this problem thus far. That is about to change with
    Hitachi Data Systems taking a leadership role in acknowledging and
    addressing the problem with Hitachi Data Instance Manager.” – Ashish
    Nadkarni, research director, Storage Systems

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About Hitachi Data Systems

Hitachi Data Systems provides information technologies, services and solutions
that help companies improve IT costs and agility, and innovate with
information to make a difference in the world. Our customers gain compelling
return on investment (ROI), unmatched return on assets (ROA), and demonstrable
business impact. With approximately 5,900 employees worldwide, Hitachi Data
Systems does business in more than 100 countries and regions. Our products,
services and solutions are trusted by the world's leading enterprises,
including more than 70% of the Fortune 100 and more than 80% of the Fortune
Global 100. Visit us at

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 320,000 employees worldwide. Fiscal
2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen
($117.8 billion). Hitachi is focusing more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, industrial, transportation and urban development systems, as well as
the sophisticated materials and key devices that support them. For more
information on Hitachi, please visit the company's website at

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a
trademark or registered trademark of Hitachi, Ltd. Innovate With Information
is a trademark or registered trademark of Hitachi Data Systems Corporation.
Microsoft and Hyper-V are trademarks or registered trademarks of Microsoft
Corporation. All other trademarks, service marks, and company names are
properties of their respective owners.


Hitachi Data Systems
Melissa Rossiter, 408-970-4849
Lois Paul & Partners
Brandi Ellerbee, 512-638-5327
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