Non-Profit Educates and Encourages New Yorkers to Go Green with 1st Annual
Urban Greenwalk Tour of Bleecker Street
NEW YORK, April 16, 2013
NEW YORK, April 16, 2013 /PRNewswire/ --urban greenwalk, a newly-established
non-profit launches its first annual greenwalk, a ten-day initiative taking
place on the retail corridor of Bleecker Street between Bank and Charles
Streets. urban greenwalk will bring together leading West Village retailers to
educate New Yorkers on how to live greener lives, uniting the fashion and eco
communities. The program will kick off on Friday, April 19^th at 10 am, with a
green ribbon cutting at Magnolia Bakery, featuring New York Congressman
Jerrold Nadler and retail partners.
Exciting installations on green topics will be created in 15 retailers
windows, allowing pedestrians to learn about an eco life while shopping and
strolling. The Marc Jacobs store is showcasing urban gardening, with
information about attracting wildlife such as humming birds and butterflies.
The solar energy display in the Jimmy Choo windows explains how a community
can readily utilize our sun's energy. Other presentations include recycling
plastic bags at Bonpoint, rooftop gardening at Dyptique, composting at Ralph
Lauren and more. Other topics covered include community gardening, and
alternative transportation. Magnolia Bakery, the most famous cupcake bakery
in the city, has created a special Greenwalk Cupcake and 100% of proceeds from
Greenwalk Cupcake sales go to urban greenwalk.
On Saturday, April 20^th, the party will move to the Christopher Street Pier
with the urban greenwalk festival taking place from 3:00 – 7:00pm. The
community festival will include demonstrations on how to live eco-consciously,
musical performances, and food trucks. Solar One will present the Solar Sandy
Project, demonstrating how they brought solar generators to 17 locations
affected by the storm. The Hudson River Park Trust will offer catch and
release fishing, water quality testing, and watershed monitoring project
demonstrations. Trained environmental educators will be on hand to answer
questions about the amazing natural resource that is the Hudson River.
Additional participating non-profits include Grow NYC, Waterkeeper Alliance,
Riverkeeper, The Terramar Project and others.
urban greenwalk was founded in 2013 by Steven McClure, a fashion publicist,
entrepreneur, and longtime West Village resident, who seeks to address the
urgent need for individuals and communities to embrace a more eco-friendly
lifestyle. For more information on urban greenwalk please visit
SOURCE urban greenwalk
Contact: Mohamed Alladin, Company Agenda, 212.358.9516,
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