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Net Element International Completes Acquisition of Unified Payments, a Provider of Payment Services Recognized by Inc. Magazine

  Net Element International Completes Acquisition of Unified Payments, a
  Provider of Payment Services Recognized by Inc. Magazine as the
  Fastest-Growing Private Company in the U.S. in 2012

 Acquisition Broadens Net Element International’s Suite of Payment Processing
       Solutions and Positions the Company for Continued Global Growth

Business Wire

MIAMI -- April 16, 2013

Net Element International (NASDAQ: NETE), a technology-driven group
specializing in electronic commerce and mobile payment processing today
announced that it has completed the acquisition of Unified Payments, a
provider of transaction processing services and payment-enabling technologies
that was recognized by Inc. Magazine as the fastest-growing private company in
the U.S. in 2012. Unified Payments is a socially responsible provider of
payment services across the United States, processing in excess of $10 billion
in volume between 2010-2013.

The acquisition positions and diversifies Net Element International’s mobile
payments business and creates a new platform division “TOT Group, Inc.”, with
focus on global mobile payments and transaction processing markets. Net
Element International has already initiated the integration and localization
of Unified Payments’ products and services in Russia and other emerging
markets and will now reap the benefits of Unified Payments’ market penetration
in the U.S.

The global volume of non-cash payments continues to show healthy growth, with
the largest gain in volumes occurring in developing markets, according to a
report by Capgemini. The market for mobile payments is estimated to grow to
$1.3 trillion annually by 2017 (Juniper Research). The completion of the
Unified Payments acquisition positions Net Element International’s TOT Group
to maximize the benefits of a significant growth market opportunity.

Both companies consider the closing of this transaction a mutually beneficial
achievement that will create a powerful, focused and innovative force in the
mobile and transaction processing markets. Their robust global networks and
top-tier business relationships, combined with their shared commitment to
payment technology innovation, are expected to result in a dynamic entity
facilitating the spread of Net Element International’s technology and business
to a broader range of users in Russia and other emerging markets while
expanding and diversifying its business base in North America.

“The acquisition of Unified Payments was motivated by their remarkable growth
and market penetration. By tapping into their cultural DNA, we expect to see
benefits across the entire organization,” said Net Element International
Chairman Kenges Rakishev. “In the short amount of time we have been
collaborating we have discovered unanticipated opportunities and Net Element
is leveraging its deep industry relationships in Russia and Commonwealth of
Independent States markets to introduce Unified Payments' business model and
technologies in these growth markets. The combination of these two
cutting-edge companies resulting in the formation of TOT Group is expected to
build a strong, technology-driven company in the worldwide mobile and
transaction processing markets.”

Oleg Firer, co-founder and executive chairman of Unified Payments, added:
“Unified Payments and Net Element International share a common vision and
ambition to discover new possibilities in the world of payment processing. The
Russian market, as well as the CIS region, embodies huge potential but success
is dependent on knowledge and relationships. The Net Element team has
demonstrated success in cultivating relationships and succeeding in these
high-growth markets.”

Firer has been appointed to the positions of Chief Executive Officer and a
director of Net Element International, with Steven Wolberg joining Net Element
International as Secretary and Chief Legal Officer, and Tim Greenfield, Net
Element International’s president of mobile commerce and payment processing,
is contemplated to become President of Corporate Development of TOT Group.
Ivan Onuchin will remain as Chief Technology Officer and Jonathan New will
remain as Chief Financial Officer of Net Element International. Francesco
Piovanetti, Net Element International’s current Chief Executive Officer and a
director, has stepped down from those positions and will become a consultant
to the company.

Unified Payments’ employees will become employees of a newly created
subsidiary of TOT Group.

About Net Element International (NASDAQ: NETE)

Net Element International (NASDAQ: NETE) is a global technology-driven group
specializing in electronic commerce, mobile payments and transactional
services. The company owns and operates a global mobile payments and
transaction processing provider, TOT Group, as well as several popular content
monetization verticals. Together with its subsidiaries, Net Element
International enables ecommerce and content-management companies to monetize
their assets in ecommerce and mobile commerce environments. Its global
development centers and high-level business relationships in the United
States, Russia and Commonwealth of Independent States strategically position
the company for continued growth. The company has U.S. headquarters in Miami
and international headquarters in Moscow. More information is available at
www.netelement.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements. Words such as “potential,” ”continued,” “will,”
“may,” “could,” “should,” “expect,” “expected,” “plans,” “intend,”
“anticipate,” “believe,” “estimate,” “predict,” “potential,” and similar
expressions are intended to identify such forward-looking statements. These
forward-looking statements include, without limitation, the extent that the
acquisition of Unified Payments positions or diversifies Net Element
International’s mobile payments business; the extent that Unified Payments’
products and services are successfully integrated in Russia or other emerging
markets; the extent that Net Element International benefits from Unified
Payments’ market penetration in the United States; the extent that Net Element
International recognizes other benefits from its acquisition of Unified
Payments or benefits from opportunities in the payment processing markets; the
extent that the acquisition of Unified Payments facilitates the spread of Net
Element International’s technology and business to a broader range of users in
Russia and other emerging markets; the extent that the acquisition of Unified
Payments expands and diversifies Net Element International’s business base in
North America; the extent that Unified Payments’ business model or
technologies are successfully introduced in Russia, Commonwealth of
Independent States markets or other emerging markets; and whether Net Element
International or its business continues to grow. All forward-looking
statements involve significant risks and uncertainties that could cause actual
results to differ materially from those expressed or implied in the
forward-looking statements, many of which are generally outside the control of
Net Element International and are difficult to predict. Examples of such risks
and uncertainties include, but are not limited to: (i) the impact of Net
Element International’s acquisition of Unified Payments on the markets for Net
Element International’s and its subsidiaries’ products and services and on the
markets for Unified Payments’ products and services; (ii) the employees of Net
Element International and Unified Payments not being integrated successfully;
(iii) operating costs, unexpected transaction costs and actual or contingent
liabilities; (iv) business disruption following the acquisition, including,
without limitation, adverse effects on employee retention and on Net Element
International’s and/or Unified Payments’ business relationships with third
parties; (v) adverse effects on the financial condition of Net Element
International following the acquisition as a result of the assumption of
indebtedness of United Payments; (vi) adverse changes in the performance of
the business of Unified Payments; (vii) the future performance of Net Element
International following the closing of the acquisition; and (viii) local,
industry and general business and economic conditions. Additional factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements can be found in the most recent
annual report on Form 10-K and the subsequently filed quarterly reports on
Form 10-Q and current reports on Form 8-K filed by Net Element International
with the Securities and Exchange Commission. Net Element International
anticipates that subsequent events and developments may cause its plans,
intentions and expectations to change. Net Element International assumes no
obligation, and it specifically disclaims any intention or obligation, to
update any forward-looking statements, whether as a result of new information,
future events or otherwise, except as expressly required by law.

Contact:

Net Element International
Dan Bruck, 305-507-8808
dbruck@netelement.com
www.netelement.com