Stage Stores Selects Moroch for Agency Services
DALLAS -- April 16, 2013
Moroch Partners, aleading full-service, independent marketing and
communications agency, has been tapped for agency services by Houston-based
Stage Stores, Inc. (NYSE: SSI), America’s leading small town retailer
following a client-led review. The agency’s scope of work for Stage Stores
will include strategic planning, creative and media planning and buying.
Billings are estimated at $25 million.
“We’re honored to be selected by Stage Stores,” said Brad Ball, Chief
Development Officer for Moroch. “They experienced tremendous success in 2012,
achieving record sales and the highest same-store sales increase in over 10
years. Winning the Stage Stores business is a great opportunity for Moroch to
showcase their track record for driving brand recognition and week over week
sales for multi-unit retailers.”
The agency’s first assignment will be to develop a back-to-school campaign
that is set to break in mid-July.
“Moroch’s expertise on accounts like McDonald’s, Western Union, Midas and
Visionworks was a deciding factor in our selection,” said Bill Gentner, Senior
Vice President and Chief Marketing Officer of Stage Stores. “We were impressed
by Moroch’s deep retail experience across many sectors and specifically their
experience with McDonald’s in many of our same markets. We’re excited to have
a partner like Moroch join us on our continued growth journey.”
About Stage Stores
Stage Stores, Inc. operates primarily in small and mid-sized towns and
communities. Its stores, which operate under the Bealls, Goody’s, Palais
Royal, Peebles, Stage and Steele’s names, offer moderately priced, nationally
recognized brand name apparel, accessories, cosmetics and footwear for the
entire family. The Company operates 864 stores in 40 states. The Company also
has an eCommerce website. For more information about Stage Stores, visit the
Company’s web site at www.stagestoresinc.com.
About Moroch Partners
Moroch is aleading full-service, independent marketing and communications
agency based in Dallas,with more than 35 offices throughout the United
States. These offices across the nation put us closer to the consumer, which
providesus with the insights to create more meaningful brand experiences.
Ourclients includeMcDonald’s,Coca-Cola,Disney,Sony, Boost
Mobile/Sprint,Universal,Make-A-Wish Foundation, Midas,Western Union, Oasis
Brands, Pure Fishing, Visionworks andBaylor Healthcare System,among others.
For further information on Moroch and its brands, please visitmoroch.com.
Sarah Avery, 214-252-1713
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