LexisNexis Martindale-Hubbell Releases Latest Consumer-Focused Survey “2013 Law Firm Website Conversion Study”

  LexisNexis Martindale-Hubbell Releases Latest Consumer-Focused Survey “2013
  Law Firm Website Conversion Study”

  April 17 webinar will explore study about features that spur consumers to
                                contact firms.

Business Wire

NEW YORK -- April 16, 2013

LexisNexis^® Legal & Professional (www.lexisnexis.com), a leading provider of
content and technology solutions, today announced the findings of a new
research study into which law firm website features motivate consumers to
either contact the firm or move on with their online search for legal
information and services.

“A law firm’s website represents its most critical marketing tool to turn
interested online visitors into paying clients,” said Philip Livingston, CEO,
LexisNexis^® Martindale-Hubbell^®. “That is why we regularly perform these
types of studies, to better understand how consumers behave when they visit
law firm websites, and once there, the best ways to convert them to
prospective clients.”

LexisNexis Martindale-Hubbell commissioned uLab | Participatory Design
Associates to conduct the “2013 Law Firm Website Conversion Study”—a follow up
to a similar study in 2011—to assess how consumers evaluate law firm websites.
Study participants were asked to recall a situation where they needed to hire
a law firm. They were virtually observed during 45- to 60-minute sessions in
which they explored various law firm websites while thinking aloud and
reacting to what they saw.

Features study participants indicated as positive influencers include:

  *Ease of navigation
  *Well-designed attorney profiles
  *Descriptions of competitive differentiators
  *Case results
  *Encouraging visitors to view videos
  *Offer for free case evaluation
  *Ability to quickly find the location of the firm
  *Educating consumers about the law
  *Thoughtfully integrating social media links

Features study participants indicated as negative influencers:

  *Seeming too commercial
  *Lackluster visual design
  *Poorly chosen images or lack of photos
  *Case results not visible
  *Poorly designed contact forms

“There’s no guarantee someone viewing your site for the first time is going to
convert,” said Samantha Miller, vice president of product, Web Visibility
Solutions, LexisNexis Martindale-Hubbell. “However, as this study shows, there
are ways to increase the likelihood of conversion by engaging those visitors
and encouraging a phone call or email. Is your law firm’s website where it
needs to be?”

LexisNexis Martindale-Hubbell is hosting a free webinar April 17, 2013 from
12:30 – 1:30 p.m. EDT, “The Secret Ingredients of 5-Star Law Firm Websites.”
The webinar will cover findings from the 2013 Law Firm Website Conversion
Study and share best practices to help law firms align their website
development efforts with current consumer behavior. The webinar will be hosted
by two subject matter experts from LexisNexis^® Web Visibility Solutions:
Samantha Miller, vice president of product; and Felice D’Addario, creative
director. All attendees will receive a complimentary copy of a report
exploring key findings from the survey. Click here to register for this

About LexisNexis^® Legal & Professional

LexisNexis^® Legal & Professional (www.lexisnexis.com) is a leading global
provider of content and technology solutions that enable professionals in
legal, corporate, tax, government, academic and non-profit organizations to
make informed decisions and achieve better business outcomes. As a digital
pioneer, the company was the first to bring legal and business information
online with its Lexis^® and Nexis^® services. Today, LexisNexis harnesses
leading-edge technology and world-class content, to help professionals work in
faster, easier and more effective ways. Through close collaboration with its
customers, the company ensures organizations can leverage its solutions to
reduce risk, improve productivity, increase profitability and grow their
business. Part of Reed Elsevier, Inc., LexisNexis Legal & Professional serves
customers in more than 100 countries with 10,000 employees worldwide.

LexisNexis^® Martindale-Hubbell^® also helps solo practitioners and small law
firms enhance their online presence and drive more prospects to their firm.
Services offered include website design and development, search engine
optimization, social media, video production, robust profiles on leading legal
sites Lawyers.com^SM and martindale.com^®, and Martindale-Hubbell^® Lawyer

A complimentary report about the survey’s key findings will be made available
following the webinar. To request a copy:

Media Contact
Craig McGuire
LexisNexis^® Martindale-Hubbell^®


LexisNexis^® Martindale-Hubbell^®
Craig McGuire, 908-665-3540
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