Another First for Turkey from Turkcell: Use of Turkcell Wallet on Public Transportation

   Another First for Turkey from Turkcell: Use of Turkcell Wallet on Public
                                Transportation

  PR Newswire

  ISTANBUL, April 16, 2013

ISTANBUL, April 16, 2013 /PRNewswire/ --



Turkcell (NYSE:TKC ,  ISE: TCELL) , Turkey's leading communication and
technology company Turkcell has announced that it launched mobile payment in
transportation for the first time in Turkey through the integration of
Turkcell Wallet and Urfakart. 

 (Logo: http://photos.prnewswire.com/prnh/20120614/537932-b )

 (Photo: http://photos.prnewswire.com/prnh/20130416/608089 ) The public
transportation card 'Urfakart' was integrated into the Turkcell Wallet
platform through the collaboration between Turkcell, Belsan and Asis and with
the support of the Sanliurfa Municipality. The collaboration, which opens a
whole new era in public transportation enables users to realize contactless
payments over their mobile phones while travelling as well as giving them the
option of carrying out transactions like topping up cash and checking balances
without having to go to an actual payment point. With the new technology will
ease customers' lives while contributing to Belsan's operational efficiency.

At the press conference held at Turkey's Sanliurfa province, Turkcell General
Manager Sureyya Ciliv commented, "We, as Turkcell, are leading the way in
terms of mobile communication technologies that are not only reshaping the
world but also changing the way of doing business in sectors such as
transportation, finance, education and health. Turkcell Wallet, which we
introduced in October of 2012 as the world's most advanced mobile wallet
solution, is currently on the mobile phones of 1.2 million people. The
Turkcell Wallet public transportation system is a first in Turkey and we hope
that the 207 public transportation vehicles in Sanliurfa will set an example
for other provinces to follow in the near future."

Ciliv continued to emphasize the investments of Turkcell in Sanliurfa by
saying, "We see the employment opportunities that we have provided to the
Anatolian region of within the framework of our social responsibility
projects. With the 'Alo 170' Labor and Social Security Call Center that we
have opened up in Sanliurfa, employs 200 people 60 percent of whom are women.
Also, the number of Turkcell Communication Centers has reached 26 employing
over 100 people. The same motivation is the driving force behind these
investments, whether it is our Urfakart collaboration or in these cases a
contribution to the country's human resources."

In order for Turkcell customers to make use of Urfakart, they should link it
to their mobile phones Smart phone owners can add Urfakart by downloading the
Turkcell Wallet application over the App Store (iOS) or Google Play (Android).
After adding Urfakart to Turkcell Wallet, Turkcell customers can use their
debit or credit cards on their Turkcell Wallet to top up cash to their
Urfakart. Those who choose not to use bank or credit cards can top up their
Urfakart by using Turkcell Mobile Payment. These payments are reflected to
their bills or deducted from their balance. Those with NFC featured phones can
make contactless payments while travelling. Customers can also check their
balances over their mobile phones using the Turkcell Wallet.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in  Turkey , 
with 35.1 million subscribers as of December 31 ,  2012. Turkcell is a
leading regional player ,  with market leadership in five of the nine
countries in which it operates with its approximately 69.2 million subscribers
as of December 31 ,  2012. It has become one of the first among the global
operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed
using the Dual Carrier technology ,  and is continuously working to provide
the latest technology to its customers ,  e.g. 84 Mbps in the near future.
Turkcell Superonline ,  a wholly owned subsidiary of Turkcell ,  is the one
and only telecom operator to offer households fiber broadband connection at
speeds of up to 1 , 000 Mbps in  Turkey . As of December 31 ,  2012 , 
Turkcell population coverage is at 99.17% in 2G and 84.02% in 3G. Turkcell
reported a TRY10.5 billion (US$5.9 billion) revenue with total assets of
TRY18.7 billion (US$10.5 billion) as of December 31 ,  2012. It has been
listed on the NYSE and the ISE since July 2000 ,  and is the only NYSE-listed
company in  Turkey . Read more at http://www.turkcell.com.tr

For further information please contact Turkcell Nihat Narin         
    Division Head of Investor and International     Media Relations 
         Tel: +90-212-313-1244           Email:
nihat.narin@turkcell.com.tr       Banu Uzgur International Media
Relations Manager   Tel: +90-212-313-1506     Email:
banu.uzgur@turkcell.com.tr investor.relations@turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on twitter by
clicking on the link below.

http://twitter.com/TurkcellNews
 
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