Customers Are Talking, but Are Brands Listening?
“Voice of the Customer” Programs Help Brands Cut Through the Noise to Hear
DENVER -- April 16, 2013
The chatter around the “Voice of the Customer” continues to get louder. Brands
use social media listening tools, customer satisfaction surveys, and focus
groups to capture customer thoughts, expectations, likes and dislikes.
Unfortunately, much of this conversation gets lost in traditional company
silos, making it a challenge for brands to really listen to customers, and
then engage with them meaningfully at the time and place that makes the most
The April edition of TeleTech’s CExpress newsletter explains why companies
should lend an ear to the voices that matter most and how Voice of the
Customer (VoC) programs can drive superior customer experience.
TeleTech’s April CExpress includes:
*The Top 10 pieces of advice from voice of the customer leaders, including
*Rankings on the best and worst companies according to how they meet
customer needs, according to the 2013 Temkin Experience Ratings
*A webinar on how to use “Voice of the Customer” to shift corporate culture
*An article on how to use your customer experience goals to shape your VoC
*A resource library full of Net Promoter® methodologies to establish your
own VoC programs
*An infographic to make surveys more engaging when capturing customers’
The CExpress newsletter is published 12 times a year and is designed to
inspire customer experience excellence. Each issue contains the best
customer-centric thought leadership and in-depth research articles. Sign up to
have the publication delivered right to your inbox.
For 30 years, TeleTech Holdings, Inc. (NASDAQ: TTEC) and its subsidiaries have
helped the world’s most successful companies design, enable, manage and grow
customer value through the delivery of superior customer experiences across
the customer lifecycle. As the go-to partner for the Global 1000, the TeleTech
group of companies delivers technology-enabled solutions that maximize
revenue, transform customer experiences and optimize business processes. From
strategic consulting to operational execution, our more than 43,000 employees
drive success for clients in the communications and media, financial services,
government, healthcare, technology, transportation and retail industries.
Through the TeleTech Community Foundation, the company leverages its
innovative leadership to ensure that students in underserved communities
around the globe have access to the tools and support they need to maximize
their educational outcomes. For additional information, please visit
Karen Breen, 303-397-8592
Jeanna Blatt, 303-397-8507
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