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Hasbro Plays Serious with World Trade Jewelers

  Hasbro Plays Serious with World Trade Jewelers

  Colorful and Iconic Jewelry Designs Soon to Debut to the Jewelry Industry

Business Wire

NEW YORK -- April 16, 2013

World Trade Jewelers is pleased to announce their collaboration with Hasbro,
Inc. (NASDAQ: HAS) to create and distribute jewelry designs expertly
replicating select Hasbro related themes. These jewelry designs will be
offered through a network of over 10,000 brick and mortar retail partners and
associated e-commerce sites.

CANDY LAND. Photo credit: Lazar Advertising. dans@worldtradejewelers.com

CANDY LAND. Photo credit: Lazar Advertising. dans@worldtradejewelers.com

Known for their creation and ever gaining popularity of Hershey’s Kiss^®
pendants, bracelets, earrings and rings, World Trade Jeweler’s also recently
launched Sweethearts^® Jewelry, fashioned from America’s best sold Valentine’s
Day candy. Now, their portfolio of iconic and private label brands has
expanded into entertainment themes. “Jewelry retailers will recognize the
power of Hasbro’s highly popular brands and see this as a huge opportunity,”
noted Murray Shabot, CEO of World Trade. “Hasbro’s branded properties are
legendary and proving extremely popular within our jewelry creations.
Consumers of all age groups immediately recognize the CANDY LAND, SCRABBLE and
MY LITTLE PONY iconography, and will now be able to wear their favorite
designs and themes within our licensed jewelry collections.”

The psychographic audiences for these collections scan between tween to mature
consumers worldwide. A key, targeted segment is within the 24-34 U.S. female
market as influencers and purchasers. No matter the age, the jewelry speaks to
fun, family and fashion. Each jewelry creation is fresh, colorful and spirited
while being masterfully executed by World Trade Jewelers for Hasbro.

“We selected World Trade because they have expertise in developing superior
quality jewelry in a multitude of metals, fashion-focused color accents and
price points – all aligned with complete marketing services,” stated Simon
Waters, SVP Global Brand Licensing & Publishing for Hasbro. “We believe fans
of our beloved brands will enjoy this jewelry for many years to come.”

Select jewelry designs are created by World Trade Jewelers from Hasbro’s famed
portfolio, namely:

SCRABBLE^TM

Now, America will enjoy SCRABBLE^TM initial pendants, bracelets, cufflinks and
many more designs in jewelry. Each SCRABBLE^TM initial boldly appears in solid
sterling silver featuring white or black diamonds, or an actual Scrabble^TM
tile in bright birch or warm mahogany wood, framed within sterling silver or
14kt gold. The jewelry collection will debut in the Fall of 2013.

CANDY LAND^TM

The colorful and classic “children’s first game” with over 40 million games
printed, has multiplied to massive global audience interest. World Trade’s
CANDY LAND game jewelry designs are impeccably created from the Hasbro game
theme. Adorable cupcakes open to a surprise locket… A lollipop is created from
swirls of glossy enamel, encircled with brilliantly colored diamonds. Highly
reflective and high fashion colors prevail within the CANDY LAND^TM game
designs including cherry red, peppermint green and chocolate Swarovski®
crystal elements creating a triple scoop of “ice cream” on a waffle-textured
enamel cone. This entire collection is sure to hit the sweet spot as retail
prices are starting under $100.00. The collection is due for consume release
by October of 2013.

MY LITTLE PONY^TM

Since 1983 the MY LITTLE PONY^TM brand has brought fun, friendship & joy to
fans of all ages around the globe. Hasbro re-introduced the popular, whimsical
franchise in 2003 and the brand has been strengthened by the My Little Pony
Friendship is Magic animated series, produced by Hasbro Studios and currently
airing on the Hub TV Network. The jewelry collection is due for consumer
release by October of 2013.

About World Trade Jewelers

Connecting the power of iconic, worldwide brands through the creation of
world-class jewelry, World Trade Jewelers is a complete solutions corporation
for the jewelry industry. Precision craftsmanship in licensed replicated art
is created in fine, bridge and costume jewelry completed by custom packaging,
displays, retail training and 360 degree consumer marketing.

World Trade Jewelers (WTJ) has over 10,000 retail partner doors throughout
America and reaches millions of select consumer segments on over 100 highly
trafficked websites and on international home shopping networks.

Targeted design, strategic licensing, superior manufacturing, turnkey
fulfillment and powerful, complete marketing are inherent to all WTJ’s branded
and private label jewelry collections. Learn more at
www.WorldTradeJewelers.com

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company’s world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF,
LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing
program, Hasbro strives to delight its global customers with innovative play
and entertainment experiences, in a variety of forms and formats, anytime and
anywhere. The Company's Hasbro Studios develops and produces television
programming for more than 170 markets around the world, and for the U.S. on
The Hub TV Network, part of a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's
deep commitment to corporate social responsibility, including philanthropy,
Hasbro is helping to build a safe and sustainable world for future generations
and to positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at
www.hasbro.com.

SCRABBLE is a trademark of Hasbro in the US and Canada Only.

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Contact:

World Trade Jewelers
Dan Scott, CMO, 212-983-0412
dans@worldtradejewelers.com