Epson Extends North America Projector Market Leadership to 34 Percent Market Share

 Epson Extends North America Projector Market Leadership to 34 Percent Market

3LCD Image Quality, Color Brightness and Performance Drive Epson Projector
Sales in Business, Education and Home Entertainment Segments

PR Newswire

LONG BEACH, Calif., April 16, 2013

LONG BEACH, Calif., April 16, 2013 /PRNewswire/--Epson America, Inc.
continues to demonstrate its leadership in the projector market and today
announced it continues to hold the number one position in North America for
2012. According to PMA Research, the worldwide market information experts on
front projectors, Epson continued its momentum in the projector market by
growing its overall North America market share to 34 percent in 2012, which
represents a three-point increase year-over-year- the largest share growth of
any manufacturer^1.


"For more than 20 years, Epson has been committed to providing customers with
the very best imaging solutions – achieving and extending our number one
position in the North America projector market is a testament to that
dedication," said Richard Miller, director, Projector Product Management,
Epson America. "Our wide range of projection solutions- from business and
home theater to interactive and large-venue installation projectors-
underscores the company's dedication to offering innovative projection
solutions for nearly any audience."

Epson's diverse line-up of 3LCD projectors delivers ultra-bright, high quality
performance coupled with innovative features for a range of market segments.
What sets Epson and its 3LCD projection solutions apart, however, is its
commitment to integrating technology advancements and performance benefits
such as leading color brightness performance with up to three times brighter
colors^2, increased energy efficiency^3 and unique features such as wireless
presenting and viewing.

Epson's projector technology leadership spans multiple market segments:

  oResolution Categories: Epson held the number one spot in major resolution
    categories, including SVGA, XGA, 720p^4, WXGA, and 1080p for sales from
    first-time projector buyers as well as larger institutions purchasing
    multiple high-end units for various installation scenarios.
  oHome Theater: Epson retained its dominant position within the home
    entertainment market, with 49 percent market share^5 and the lead spot ^
    in the 1080p category.
  oInteractive Projectors: The company also drove market leadership on the
    interactive projector front with schools across North America integrating
    the innovative and award-winning BrightLink series that offers bright,
    vivid images and accurate, responsive interactive pen technology.
  oInstallation: Within the high-end projectors category (4,000+ lumens),
    Epson took the leading position, offering uncompromising image quality and
    professional-grade reliability inherent in its Epson PowerLite^® Pro G-
    and Pro Z-series projectors. 

In addition, according to recent sell-through data, Epson retained the top
spot in each of the four channels of Pro AV^6, Distribution^7, DMR^7, and
Retail^7 in 2012 in North America.

Epson is constantly striving to develop top-of-the-line products coupled with
industry-leading service and support, to give dealers, installers, partners,
and their customers an outstanding overall experience. "PMA's annual survey
helps manufacturers learn where they stand against their competitors and how
to improve certain aspects in order to better serve their key dealers," said
Linda Norton, vice president, PMA Research. "Epson's performance in the latest
survey underscores the company's steadfast commitment to delivering innovative
technologies and service offerings to its partners and customers."

More About PMA Research

PMA Research specializes in worldwide front projector market information,
including New Era (sub-1,000 lumens), Mainstream (1,000 to 3,999 lumens), and
High-End (4,000+ lumens) categories. Their Industry Service family of
publications provides detailed worldwide quarterly updates (sell-in data and
forecasts) on front projector markets, event-driven alerts and blogs on new
products and other key industry developments, and biennial Web surveys of
North American dealers and end users (including organizations and individual
consumers). Their Tracking Service family of monthly reports offers timely
sell-through data and analysis on unit sales, true volume-weighted street
prices, and inventories of front projectors sold by leading North American
retailers, dealers, and distributors.

About Epson

Epson is a global imaging and innovation leader whose product lineup ranges
from inkjet printers and 3LCD projectors to sensors and other microdevices.
Dedicated to exceeding the vision of its customers worldwide, Epson delivers
customer value based on compact, energy-saving, and high-precision
technologies in markets spanning enterprise and the home to commerce and

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more
than 81,000 employees in 97 companies around the world, and is proud of its
ongoing contributions to the global environment and the communities in which
it operates. Epson America, Inc. based in Long Beach, Calif. is Epson's
regional headquarters for the U.S., Canada, and Latin America. To learn more
about Epson, please visit:

You may also connect with Epson America on Facebook
(, Twitter
( and YouTube

^1 Source PMA_2012Q4 AllPJWW Forecast, excluding New Era projectors
^2 Compared to leading 1-chip DLP based on NPD data, July 2011 through June
2012. Color Brightness (Color Light Output) measured in accordance with IDMS
15.4. Color Brightness will vary depending on usage conditions.
^3 Data source: Jan. 2012. Average of 1,122 shipping
models for which the manufacturers provided lumens and total power data, all
resolutions and brightness levels. Energy efficiency was measured as wattage
per lumen. It was measured for both 3LCD and 1-chip projectors in each of five
brightness segments. 3LCD projectors averaged less required electricity per
lumen in each of the five segments.
^4 720p resolution includes consumer WXGA chipset
^5 Number one in high-end home entertainment projectors with street price of
$2,000 or more and number one in entry-level home entertainment projectors
with street price under $2,000
^6 PMA's ProAV Projector Tracking Service
^7 The NPD Group/Distributor Track and Retail Tracking Service, U.S. and
Canada; distribution excludes overlay into retail, ecommerce, and distribution
channels in North America and DMR channel in the U.S.

Note: EPSON and PowerLite are registered trademarks and EPSON Exceed Your
Vision is a registered logomark of Seiko Epson Corporation, and BrightLink is
a registered trademark of Epson America, Inc. All other product and brand
names are trademarks and/or registered trademarks of their respective
companies. Epson disclaims any and all rights in these marks.

SOURCE Epson America, Inc.

Contact: Caroline Zubieta, Epson America, Inc., 562-290-4026,; Becki Gervin, Walt & Company, 408-369-7200
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