OSL Partners with LA PRIDE on Its Diversity Rewards Program
ORANGEBURG, N.Y., April 16, 2013
ORANGEBURG, N.Y., April 16, 2013 /PRNewswire/ -- OSL Holdings, Inc. (OTCQB:
OSLH) ("OSL" or, the "Company"), a developer of technology platforms that
enable real-time sales and trend information exchange between brands and
retailers, today announced a new partnership with Christopher Street West
("CSW"), the non-profit organization that produces LA PRIDE, the annual three
day celebration that brings together over 400,000 members and allies of the
LGBT community to promote equality, diversity, education, outreach, and
"Christopher Street West is extremely excited about the opportunity to partner
with OSL's Diversity Rewards Program," says Rodney Scott, CSW Board
President. "This program stands as a testament to the value of the LGBT
dollar and recognizes our community as a powerful ally to businesses that
full-heartedly support us. 2012's LA PRIDE celebration saw record-breaking
crowds with over 400,000 people participating in the Parade in West
Hollywood. That's a lot of buying power," Mr. Scott continued.
Through its rewards programs, OSL will work with current and new LA PRIDE
partners to offer festival attendees special discounts and offers for products
and services, bringing value to attendees through distribution of up to
$20,000,000 in rewards currency that participants can use in their community
at retailers, restaurants and other establishments that will accept rewards.
Together they also will create unique, customized promotional programs
supporting LA PRIDE, their partners, and attendees while driving redemption of
rewards. As one of the oldest and largest LGBT Pride celebrations in the
world, CSW recognizes the power of its attendees, the LGBT consumer and
allies, to support local Southern California retailers enrolled in the
equality rewards program.
Through its new partnership, OSL Holdings will work with this major
celebration to bring value to the over 400,000 attendees. The promotional
programs will work to generate both value and revenue for CSW, a non-profit
organization, while at the same time adding members, redemption and revenue
"OSL is excited to add LA PRIDE to its partner roster and have the ability to
provide value to its hundreds of thousands of event participants who will be
inspired to utilize rewards through target promotions," commented Bob
Rothenberg, President of OSL.
Once partnered with OSL's rewards program, brands can gain immediate access to
consumers looking to redeem rewards as well as the ability to promote their
products or services to millions of rewards members. Additionally, retailers
enrolled have the option to change their promotion to rewards members in real
time to focus on any relevant incentives. The OSL rewards program also offers
additional revenue streams for those businesses that issue rewards to their
customers who then redeem those rewards at other retailers or businesses.
For more information about, or to sign up as a partner member of OSL's rewards
program, please visit http://www.oslholdings.com/trewards.html.
The 2013 LA PRIDE celebration takes place June 7-9, 2013, in West Hollywood.
The celebration is a unifying force that provides the resources to promote and
accomplish these goals. For more information about becoming an LA PRIDE
corporate partner, please contact Ivor Pine at 323.969.8302 Ext. 16.
OSL's other partners in its equality rewards program include OneGoodLove
(www.onegoodlove.com), an online dating site created specifically to serve the
relationship-minded members of the gay and lesbian community, and Outfest
(www.outfest.org), the leading organization promoting equality by creating,
sharing and protecting LGBT stories on the screen.
OSL Holdings Inc. develops or acquires business units with the purpose of
collecting and transmitting real-time consumer and business sales data to
facilitate the sale of data, manage electronic marketplaces, operate real-time
loyalty rewards and transact with buyers in multiple channels. OSL plans to
sell data to manufacturers for designated markets, such as urban retail,
convenience and/or liquor stores. OSL intends to facilitate developing
electronic marketplaces with real-time buy-side and sell-side capabilities for
multiple private & public markets. It intends to operate a real-time loyalty
rewards platform that can facilitate the earning and redemption of our rewards
currency at the point of the transaction (online, mobile, at retail) as well
as on future transactions. The Company plans to leverage these business units
to connect buyers, sellers and channels that will clearly differentiate it
from the competitive landscape so that each venture can scale revenues and
their respective offerings to their specific market(s) or across markets.
ABOUT CSW/LA PRIDE
For over 40 years, Christopher Street West has produced LA PRIDE, a series of
events celebrating the accomplishments of the LGBT community and shedding
light on its continued struggle for equality. A year after the modern
lesbian, gay, bisexual and transgender liberation movement was launched by the
mob-led rebellion at the Stonewall Inn on New York's Christopher Street in
June 1969, activists in Los Angeles' community came together to honor the
rebellion with the world's first PRIDE Parade in Hollywood, CA. Today, the
organization continues to promote equality and diversity amongst the LGBT
community and its peers with a three-day event held in West Hollywood, CA.
The non-profit organization is comprised of volunteers committed to the goals
of human rights, education and outreach.
Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements as defined within
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"). In some
cases you can identify those so-called "forward looking statements" by words
such as "may," "will," "should," "expects," plans," "targets," "believes,"
"anticipates," "estimates," "predicts," "potential," or "continue" or the
negative of those words and other comparable words. By their nature,
forward-looking statements and forecasts involve risks and uncertainties
because they relate to events and depend on circumstances that will occur in
the future. There are a number of factors, risks and uncertainties that could
cause actual results and developments to differ materially from forecasted
results. For a discussion of these factors, risks and uncertainties please see
our filings with the Securities and Exchange Commission (the "Commission". Our
public filings with the Commission are available from commercial document
retrieval services and at the website maintained by the Commission at
http://www.sec.gov. We assume no obligation to update or alter our
forward-looking statements made in this release or in any periodic report
filed by us under the Exchange Act or any other document, whether as a result
of new information, future events or otherwise, except as otherwise required
by applicable federal securities laws.
OSL Holdings Inc.
Macias Media Group
CSW Media Contact:
Lucky Break PR
323-602-0091 ext. 5
SOURCE OSL Holdings, Inc.
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