Stride Rite® Children's Group Educates Parents On Importance Of Foot Health And Awareness

 Stride Rite® Children's Group Educates Parents On Importance Of Foot Health
                                And Awareness

Nearly 8 in 10 Americans Experience Foot Problems as a Result of Wearing
Ill-Fitting Shoes

PR Newswire

LEXINGTON, Mass., April 16, 2013

LEXINGTON, Mass., April 16, 2013 /PRNewswire/ -- Stride Rite Children's Group,
the leader in premium children's footwear, is dedicating the month of April to
children's foot health and awareness. According to the APMA*, nearly 78% of
Americans have experienced foot problems as a result of wearing uncomfortable
or ill-fitting shoes during childhood. "We are excited to support Stride Rite
in helping to educate parents about foot development," said Matthew G.
Garoufalis, DPM, president of APMA."From the early years of life, we have
found it is incredibly important to provide the feet with a solid foundation
to prevent problems later in life."

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With almost 95 years of making quality shoes offering both fit and fashion,
Stride Rite is committed to educating parents and grandparents about the
importance of proper footwear for a child's lifelong well-being. "At Stride
Rite, we know that the most critical foot development occurs in the first
seven years of life, and we are enthusiastic about our principle that fit
matters," said Sharon John, Stride Rite Children's Group President. "As Stride
Rite continues to partner with APMA, it is very clear that there needs to be
more education for parents about the importance of finding the 'rite fitting'
shoe when children are young to avoid difficult foot health problems later in
life."

Stride Rite is proud to continue its partnership with APMA, the leading
professional organization in the field of podiatric medicine and surgery.
Stride Rite has received the APMA Seal of Acceptance for its Sensory Response
Technology™ (SRT™) and Crib & Crawl™ Collections (Pre-Walkers, Early Walkers,
and Walkers) and the Stride Rite Fit Training Program. 

Stride Rite and APMA would like to help ensure that parents are able to find
the "rite" shoes for their child with some helpful tips below:

  oMake sure to see a professional, such as a Stride Rite fit specialist,
    trained infitting shoes for your infant, toddler or young child in grade
    school. 
  oHave your child's feet measured every 2-3 months through the toddler
    years, then every 3-4 months through grade school.
  oShoes should never need "breaking in." Shoes should be comfortable from
    the beginning. Since a small child won't be able to tell you if a shoe is
    comfortable, observe your child walking around in the shoes for longer
    than a few minutes. Then, check each foot to make certain there are no
    irritation marks. 
  oMake sure the shoe isn't too heavy. A heavy shoe can make your child walk
    irregularly, preventing the development of a normal walking pattern. 
  oSurprisingly, arch support is not important for the smallest children.
    Infants and toddlers have flat feet, made of cartilage, so they do not
    start developing arches until their early preschool years. 
  oIf a child complains of foot pain or discomfort, schedule a check-up with
    your local pediatric podiatrist.

To learn more about Stride Rite or to find a Stride Rite location near you,
visit www.striderite.com. 

About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Lifestyle Group of Wolverine
World Wide, Inc. markets leading brands of premium children's footwear in the
United States, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry
Top-Sider® Kids, among others. For over 90 years, the company has designed and
engineered footwear specifically to meet the needs of growing children.
Through their sole commitment to "Kid-RITE" innovation, quality, health and
style, Stride Rite Children's Group's mission is to be the first choice for
premium authentic footwear brands that kids love and moms trust. Visit
www.striderite.com to learn more.

About APMA

The American Podiatric Medical Association (APMA) is the nation's leading
professional organization for today's podiatrists. Doctors of Podiatric
Medicine (DPMs) are qualified by their education, training, and experience to
diagnose and treat conditions affecting the foot, ankle, and structures of the
leg. APMA has 53 state component locations across the United States and its
territories, with a membership of more than 12,000 podiatrists. All practicing
APMA members are licensed by the state in which they practice podiatric
medicine. For more information, visit www.apma.org.

*Survey:
http://www.apma.org/files/FileDownloads/APMAFootAilmentsSurveyNewsWorthyAnalysis012309.pdf

Media Contacts:
Stride Rite: Malinda Freitas, malinda_freitas@striderite.com, 617-824-6231
RF|Binder: Melanie Anenberg, striderite@rfbinder.com, 212-994-7606

SOURCE Stride Rite Children's Group
 
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