Hanmi Bank Teams Up with Major League Baseball Players Shin Soo Choo & Hyun
Jin Ryu as Marketing Spokespersons
LOS ANGELES, April 16, 2013 (GLOBE NEWSWIRE) -- Hanmi Financial Corporation
(Nasdaq:HAFC), the holding company for Hanmi Bank announced that Shin Soo Choo
of the Cincinnati Reds and Hyun-Jin Ryu of the Los Angeles Dodgers will serve
as the bank's marketing spokespersons.
A press conference and signing ceremony was held at Garden Suite Hotel in Los
Angeles to announce the agreement and introduce an outline of 2013 marketing
plans, as well as a sneak preview of the new 2013 branding campaigns.
Shin-Soo Choo renewed the contract for 2 more years, which was originally
signed in 2011. Hyun-Jin Ryu signed a 6-year contract to represent Hanmi, and
he will serve as Hanmi's marketing spokesperson while he plays for the LA
Dodgers.To increase the synergy between the two athletes, Hanmi will be
actively engaging in marketing efforts to promote the two athletes.
"Shin-Soo Choo has successfully represented Hanmi to build a positive image
during the past two years," said Jay S. Yoo, President and Chief Executive
Officer."This image we have built will serve as a solid foundation for
Hanmi's future.Furthermore, Ryu's bold move to re-establish his career as a
major league baseball player in Los Angeles, following his successful and
flourishing career in Korea exemplifies our spirit of embracing new challenges
and illustrates our dedication to growth.I am looking forward to the success
of these two athletes in our marketing campaign."
Additionally, Hanmi will donate $1,000 for every home-run and stolen bases
that Choo achieves during each season to the Choo Foundation, a charity
organization founded by Choo to help the disadvantaged.Similarly, Hanmi will
donate $100 for each strikeout during each season to the non-profit
organization of Ryu's choice.
About Hanmi Financial Corporation
Headquartered in Los Angeles, Hanmi Bank, a wholly-owned subsidiary of Hanmi
Financial Corporation, provides services to the multi-ethnic communities of
California, with 27 full-service offices in Los Angeles, Orange, San
Bernardino, San Francisco, Santa Clara and San Diego counties, and a loan
production office in Washington State.Hanmi Bank specializes in commercial,
SBA and trade finance lending, and is a recognized community leader.Hanmi
Bank's mission is to provide a full range of quality products and premier
services to its customers and to maximize stockholder value.Additional
information is available at www.hanmi.com.
CONTACT: Jenny Park
FVP & Manager, Creative Strategy
Direct Phone: 213-427-4255
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