Bullish Outlook for Careers in Financial Planning; Demand for Financial Advice Expected to Grow

  Bullish Outlook for Careers in Financial Planning; Demand for Financial
  Advice Expected to Grow

TD Ameritrade Institutional scholarship and grant program aims to attract top
                            talent to the industry

Business Wire

JERSEY CITY, N.J. -- April 15, 2013

While the U.S. job market, as a whole, continues a sluggish recovery, jobs in
financial planning are booming and expected to grow at more than double the
average growth rate for all occupations by 2020^1. TD Ameritrade
Institutional^2 is leading efforts to head-off a potential talent shortage and
encouraging college students to consider careers in financial planning.

Applications are being accepted for the TD Ameritrade Institutional Next Gen
Scholarship and Financial Education Grant Program. TD Ameritrade Institutional
will provide individual scholarships valued at $5,000 each to ten deserving
and talented students enrolled in undergraduate financial planning programs. A
$50,000 grant will be provided to a university which best demonstrates a
commitment to educating the industry’s future financial professionals.

“As more than 75 million baby boomers enter retirement many will be looking
for the expertise of a financial advisor to help them manage their money and
pursue their financial goals,” said Tom Nally, president, TD Ameritrade
Institutional. “A career in financial planning can be highly satisfying and
financially rewarding, offering flexibility, as well the opportunity to make a
positive impact on the lives of individuals and families.”

Student Scholarship Application Deadline is May 15, 2013

  *Applicants must be a current college freshman, sophomore or junior
  *Have a cumulative GPA of 3.0 or above
  *Be pursuing a Bachelor’s degree in Financial Planning at an accredited
    4-year college or university

Grant Application Deadline is June 1, 2013

  *Open to accredited colleges or universities in the U.S. that offer a
    Bachelor’s degree program in Financial Planning

For more information about the NextGen Scholarship and Grant program, please
visit http://www.tdainstitutional.com/lp/nextgen-scholarship.page or email

For more information about TD Ameritrade Institutional, please visit

For updates and news, visit www.TDA4advisors.com, follow us on Twitter
@TDA4Advisors and connect on LinkedIn.

About TD Ameritrade Institutional
TD Ameritrade Institutional^2 is a leading provider of comprehensive brokerage
and custody services to over 4,500 fee-based, independent registered
investment advisors and their clients. Our advanced technology platform,
coupled with personal support from our dedicated service teams, allows
investment advisors to run their practices more efficiently and effectively
while optimizing time with clients.

About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and education
to help make investing and trading easier to understand and do. Online or over
the phone. In a branch or with an independent RIA. First-timer or
sophisticated trader. Our clients want to take control, and we help them
decide how - bringing Wall Street to Main Street for more than 36 years. An
official sponsor of the 2016 U.S. Olympic Team, TD Ameritrade has time and
again been recognized as a leader in investment services. Please visit TD
Ameritrade’s newsroom or www.amtd.com for more information.

Brokerage services provided by TDAmeritrade, Inc., member FINRA
(www.FINRA.org) /SIPC (www.SIPC.org) /NFA (www.nfa.futures.org)

^1The projected average growth rate for all occupations is 14.3 percent
between 2010-2020. The projected job growth rate for personal investment
advisors is 32 percent. Bureau of Labor Statistics, U.S. Department of Labor,
Occupational Outlook Handbook, 2012-13 Edition, Personal Financial Advisors,
on the Internet at

^2TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a
brokerage subsidiary of TD Ameritrade Holding Corporation.



TD Ameritrade
Media Contact:
Kristin Petrick, 402-574-6569
Communications & Public Affairs
Cell: 402-218-9813
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