CTC Media Announces Results of Transmedia Projects Competition
MOSCOW, April 15, 2013 (GLOBE NEWSWIRE) -- CTC Media, Inc. ("CTC Media" or the
"Company") (Nasdaq:CTCM), Russia's leading independent media company,
announced the results of "Content 360" transmedia projects competition, which
was held as a part of the MIPTV 2013 spring content market. The winner of the
competition, Alex Alexander, from Australia, has presented his transmedia
project "Step 1".
The competition was organized by CTC Media in partnership with MTS, a leading
telecommunication operator in Russia and CIS, and advertising agency Ailove.
This is the first time when Russian companies acted as organizers of cross
platform competition of this scale, and the first time when the advertising
project idea for the Russian market was selected through an international
About 40 projects of production companies, advertising agencies and
independent participants from all over the world took part in the competition.
A jury consisting of CTC Media, MTS and Ailove representatives has chosen five
finalists. All of them were invited to Cannes to present their projects. Alex
Alexander, the winner of the competition, won a prize of 5,000 Euros and also
a possibility to realize his ideas as a part of new joined CTC Media and MTS
Viacheslav Murugov, CTC Media Chief Content Officer, Head of CTC Channel:
"Nowadays, just a TV screen is not enough for people, today viewers watch
videos using Internet and mobile devices. That is why CTC Media is more than
just TV. It is a transmedia company which seeks new ways of development and
creating new sources of income. Recent success of the first Russian transmedia
project "Real Love" on the CTC Channel is the perfect prove of correctness of
Anna-Maria Treneva, CTC Media Head of Digital Media: "We were encouraged to
organize the competition by a remarkable success of our recent transmedia
project "Real Love". We received huge number of interesting and bright
projects from around the world. It was the first time when the TV channel
organized this kind of event. We have made a statement as a leader in
transmedia projects industry on the international content market. As a result,
we have a possibility to combine the best ideas from around the world for the
CTC Channel and our partner MTS."
Yaroslav Smirnov, MTS Head of Mobile Internet Marketing Communications, VAS &
Financial Products:"MTS has a broad experience in the sphere of innovative
cross media projects and is actively supporting initiatives to search for the
best ideas and new opportunities in that area. Several years ago together with
our partners we launched a revolutionary format, which proved to be effective
and is strengthening its market positions now. Today, high quality proprietary
content is a prerequisite for a successful communication with a target
audience since traditional promotion methods are showing less effectiveness.
Within a framework of the transmedia projects competition, we have an
opportunity to demonstrate our expertise in this subject on an international
level and are looking forward to effective cooperation with CTC Media and to
discovering new formats."
Oleg Zhdanov, Ailove CEO: "This is an unprecedented case when an agency, a
brand and a TV channel united for the search of innovative formats outside of
Russia. Demand for transmedia is already formed around the world but so far
few teams understand how to approach this area. That is why we are at the
forefront not only in Russia but also internationally."
About CTC Media, Inc.
CTC Media is a leading independent media company in Russia, with operations
throughout Russia and in a number of other CIS markets. It operates three
free-to-air television networks in Russia – CTC, Domashny and Peretz – as well
as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined
potential audience of over 150 million people. The international pay-TV
version of the CTC channel is available in North America, Europe, North
Africa, the Middle East, Central and South East Asia. CTC Media also has its
own TV content production capabilities through its Story First Production
subsidiary and a number of digital media assets in Russia. The Company's
common stock is traded on The NASDAQ Global Select Market under the symbol
"CTCM". For more information on CTC Media, please visit www.ctcmedia.ru.
About "Mobile TeleSystems" (MTS)
Mobile TeleSystems OJSC ("MTS") is the leading telecommunications group in
Russia, Сentral and Eastern Europe, offering mobile and fixed voice,
broadband, pay TV as well as content and entertainment services in one of the
world's fastest growing regions. Including its subsidiaries, the Group
services over 100 million mobile subscribers. The Group has been awarded GSM
licenses in Russia, Ukraine, Armenia, Turkmenistan and Belarus, a region that
boasts a total population of more than 200 million. Since June 2000, MTS'
Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol
MBT). Additional information about the MTS Group can be found at
Ailove is an independent innovative digital agency. It takes leading positions
in interactive agencies ratings: 4th place in AKAR creative rating; 5th place
in Russia's Top-135 digital agencies rating Teglain-2012. Realizes
full-coverage, complex and integrated digital solutions on the basis of their
own capacities. In the Ailove team there are more than 120 high-qualified
specialists. The main goal – is to help leading companies to build clear and
meaningful communications with the target audience in interactive media
spheres. For more information on Ailove, please visit ailove.ru.
CONTACT: Ekaterina Ostrova
Director, Corporate Communications and Investor Relations
+ 7 495 783 3650
Senior Manager, Investor Relations
+7 495 981 0740
CTC Media, Inc. Logo
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