Interactive One Studios Adds Russell Simmons' to Its Roster

 Interactive One Studios Adds Russell Simmons' to Its Roster

Interactive One's surging business division will provide editorial, product,
and marketing responsibilities to one of the web's most exciting digital

PR Newswire

NEW YORK, April 15, 2013

NEW YORK, April 15, 2013 /PRNewswire/ --The largest urban digital media
company in the world, Interactive One, announces a sales, content, technology,
product and marketing partnership with and its founder Russell

(Logo: )

The partnership will be managed by Interactive One Studios, the company's
business unit that packages Interactive One's cross-platform sales force,
leading suite of products, unparalleled original content library, and
award-winning marketing services, into an agency that other 3^rd party
publishers can utilize to increase their revenue, gain more robust content,
and/or increase their traffic and engagement.

Interactive One Studios has additionally partnered with NARRATIVE: The Culture
Lab; a digital marketing, entertainment and technology company focused on
developing unique brand experiences and solutions, recently founded by former Co-President, Tricia Clarke-Stone and Russell Simmons.
NARRATIVE will continue to manage's growing client base with
marketing, revenue generation services, and sales media representation.

" has been one of the most important urban crossover content
platforms in the space," said Tom Newman, President of Interactive One.
"Joining their brand, content, and offline presence together with the core
digital competencies we've developed is incredibly exciting."

With work to begin immediately, the website willmigrate to
Interactive One's proprietaryplatform, giving them the opportunity to expand
their business with the benefit of increased scale, world-class advertising
media management and support, guaranteed uptimes and tech support and a unique
set of features and functions that have made the channels within the
Interactive One network a leader in the space.

As part of the deal, GlobalGrind's content team, led by co-President Michael
Skolnik, will work out of Interactive's One's NYC headquarters.

"True to his legacy, Russell has built an online platform loved by both
audiences and advertisers alike," said Alfred C. Liggins III, CEO of
Interactive One. "I am honored to partner with him in this next phase of
GlobalGrind and welcome it as an Interactive One Studios' signature client."

GlobalGrind is Hip-Pop! Founded by legendary entrepreneur Russell Simmons, is an all encompassing site that covers the "Hip" side of Pop
culture across multiple verticals – Entertainment, Celebrity, Music, Style and
Fashion, Culture, News and Politics. GlobalGrind provides a platform for an
active cross-cultural audience of influencers to consume and interact with
compelling content and unique digital experiences.

"Having the strongest urban digital publishing partner in Alfred Liggins'
Interactive One, while retaining GlobalGrind's unique content vision and sales
representation, gives us the best of all worlds – a powerful partnership that
gives us scale along with the independence and continuity to reach millions,"
said Russell Simmons, Founder and Chairman of is the latest addition to Interactive One Studios joining
Reach Media,, and others.


Interactive One is one of the fastest growing digital companies reaching
millions of Black and Latino Americans each month. With approximately 3
billion annual page views on its suite of sites, the company has become the
definitive online resourcefor the urban community through its suite of
social, local radio and content offerings such as HelloBeautiful
(, the fastest growing lifestyle resource for today's
Black woman; NewsOne (, which provides up to the minute,
comprehensive coverage of newsworthy events relevant to Black Americans across
the country and the world; TheUrbanDaily (, the eyes and
ears for the urban community looking for what's hot online, on the airwaves,
in theaters, and on the street; GIANTlife (, the definitive
urban lifestyle brand for Next Generation tastemakers and icons Elev8
( a site devoted to elevating the mind, body and spirit, ZONA de
Sabor (, the new online destination for today's urban
Latino who wants to stay current on entertainment and celebrity news in the
Latino community and our social platform anchored by the iconicBlackPlanet
(, the newly launched BlackPlanetNEXT
(, andthe new BlackPlanet RADIO
(,the digital industry's first social radio website
created fortheAfrican American community.

Interactive One was launched by Radio One, Inc. in 2008 to complement Radio
One's existing portfolio of media companies targetingBlack Americans. Since
its launch, Interactive One has quickly become the #1 online platform for the
African American and urban community.


GlobalGrind is The New American Mainstream. Based on the vision of Russell
Simmons, is the only Hip Pop site that's all encompassing;
bringing the broadest array of content across multiple verticals -
entertainment, celebrity, music, style & fashion, culture, news and politics,
to an active cross-cultural 18-34 year old audience; Today's most influential
and active consumers growing from a niche segment to the center of American

SOURCE Interactive One

Contact: Natarsha Gilliard,, 646-695-3814
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