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Boulder Brands, Inc. Reports Granting of Inducement Awards



Boulder Brands, Inc. Reports Granting of Inducement Awards

BOULDER, Colo., April 15, 2013 (GLOBE NEWSWIRE) -- Boulder Brands, Inc.
(Nasdaq:BDBD) reported today that it has granted inducement awards to five new
employees. Four of the awards were made on March 29, 2013 and one award was
made on April 15, 2013, in each case, under the Company's 2012 Inducement
Award Plan, which provides for the granting of stock option awards to new
employees as an inducement to join the company. The inducement award consists
of a total of 92,500 options for shares of Boulder Brands common stock, the
aggregate granted to five non-executive employees. The options have a ten year
term and an exercise price equal to the fair market value of Company common
stock on the date of grant. The options vest in four equal annual installments
beginning on the one-year anniversary of the grant date.

Boulder Brands, Inc. Logo

About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting,
solution-driven products. The company's health and wellness platform consists
of brands that target specific consumer needs: Glutino and Udi's for
gluten-free diets; Earth Balance for plant-based diets; Smart Balance for
heart healthier diets; and Bestlife for weight management. For more
information about Boulder Brands, Inc., please visit www.boulderbrands.com.

CONTACT: Carole Buyers, CFA
         Senior Vice President, Investor Relations & Business Development
         Boulder Brands, Inc.
         cbuyers@boulderbrands.com
         303-652-0521 x152
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