Video Release -- Avis Launches New Marketing Campaign Featuring Celebrity
PARSIPPANY, N.J., April 15, 2013 (GLOBE NEWSWIRE) -- Building upon last year's
award-winning integrated marketing strategy, Avis Car Rental today launched a
new campaign — "The Professionals." The campaign showcases that, with Avis,
the rental car becomes an essential part of successful travel.
A video accompanying this release is available at
The campaign includes four national TV commercials, each of which depicts how
Avis provides busy professionals with a space that meets their specialized
needs and contributes to the traveler's success on the road. Featured in the
spots are internationally-renowned photographer and host of "The Face," Nigel
Barker; world-champion beach volleyball player, sports announcer, fashion
model and fitness advocate, Gabrielle (Gabby) Reece; the world's eighth-ranked
golfer and 2012 Payne Stewart award winner, Steve Stricker; and restaurateur,
author and James Beard Foundation award winner for outstanding chef, Thomas
"Our continued focus and investment in brand strategy and marketing is
increasing rental volumes and driving sustained profitable growth," said
Jeannine Haas, chief marketing officer, Avis Budget Group. "We're excited to
introduce 'The Professionals' campaign and demonstrate why Avis is the right
choice for busy professionals. When it matters, and it always matters, busy
professionals want control over the travel experience and Avis delivers."
The television campaign debuts today and will air on network and cable
television. The campaign also features engaging iPad advertisements that
direct users to a game where the featured celebrities challenge users to drive
a mile in their shoes through a red and white world patterned after the
landscapes included in the TV spots. Users will test their skill, collecting
points and rewards along the way. Beginning May 1, the iPad advertisements
will run in digital versions of national newspapers and business publications
such as Bloomberg Business, The Wall Street Journal, The Economist, and USA
Today as well as ESPN.
For more information or to view the TV commercials, visit www.avis.com/tv.
Avis Car Rental operates one of the world's best-known car rental brands with
approximately 5,200 locations in more than 165 countries. Avis has a long
history of innovation in the car rental industry and is one of the world's top
brands for customer loyalty. Avis is owned by Avis Budget Group, Inc.
(Nasdaq:CAR), which operates and licenses the brand throughout the world. For
more information, visit www.avis.com.
CONTACT: Alice Pereira
Avis Car Rental Logo
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