PUBLICIS GROUPE : 2013 Q1 Revenue
Higher Than Groupe Objectives
PARIS -- April 15, 2013
Publicis Groupe (Paris:PUB):
1^st Quarter 2013
*Reported Growth: +7.6%
*Organic Growth: +1.3%
*New Business net wins: USD 2.1 billion
Maurice Lévy, Chairman and CEO of Publicis Groupe:
“ As I predicted, 2013 is turning out to be a difficult and contrasted
vintage, with on the one hand the United States consolidating their growth and
on the other Europe suffering. Our first quarter ended satisfactorily, and
while 1.3% organic growth may seem modest, it is above our internal objectives
and compares with the strong growth recorded in the first quarter of 2012.
This is particularly true for Europe with a 10 points gap between 2012 first
quarter (+3.6% increase) and 2013 (6.5% decrease).
The Groupe’s transformation continues apace: digital activities now represent
37% of total revenue, and strongly stands as our first activity. When combined
with revenue from the so-called “emerging” markets, our business in these
high-growth segments generates close to 60% of our total revenue, in keeping
with our five-year goal of 75% from these segments. North America accounted
for 50% of our revenue in the first quarter of 2013. This rebalancing is very
encouraging in order to meet the challenges of 2013 and 2014. They bear fruit
as shown by our performance in net New Business wins surpassing the high level
of USD 2 billion. The pipeline remains solid and comforts us in the Groupe’s
ability to reach its objectives for 2013, namely to improve its margin and to
outperform the market and our own 2012 in terms of organic growth.”
I – Revenue
Publicis Groupe’s consolidated revenue for the first quarter of 2013 was 1,563
million euro, up 7.6% from 1,452 million for the same period in 2012. The
impact of exchange rates was a negative 19 million euro, i.e. 1.2% of revenue.
Organic growth of 1.3% reflects two elements: the Q1 2012 unfavorable
comparables (+4.1% growth), and Europe* sharp decline (-6.5% after +3.6% in Q1
2012). However, growth was good in North America (+4.4%) and in the
BRIC+MISSAT countries (+5.5%). Digital activities also posted strong growth
*Excluding Russia and Turkey.
II – Business in Q1 2013
In Europe, where the economic situation is very difficult, France and the
southern European countries continue to be the main risk areas. Despite this
deterioration, Publicis Groupe has grown its business mainly due to its
exposure to North America (50% of revenue), the BRIC+MISSAT countries and the
In Q1 2013, digital settles as the Groupe’s main activity and accounts for 37%
of total revenue (33% in 2012), followed by Advertising at 29% (versus 31% in
2012), Media at 17% (also 17% in 2012) and the SAMS – Specialized Agencies and
Marketing Services - with 17% (down from 19% in 2012).
Revenue from the high-growth countries remained stable as a percentage of
total revenue (23.6%).
The combined revenue of digital activities and the emerging economies was
close to 60 % of the consolidated revenue in Q1 2013, in keeping with the
Groupe’s medium-term goal of 75% from these two growth segments.
Q1 2013 revenue by region
(EUR million) Revenue Organic growth Reported growth
Q1 2013 Q1 2012 Q1 2013 Q1 2013 / Q1 2012
Europe* 442 412 -6.5% +7.3%
North America 776 724 +4.4% +7.0%
BRIC+MISSAT** 201 176 +5.5% +14.2%
Rest of the world 144 140 +3.2 +2.9%
Total 1,563 1,452 +1.3% +7.6%
* Europe excluding Russia and Turkey
** MISSAT: Mexico, Indonesia, Singapore, South Africa and Turkey
*Europe* (-6.5%) saw advertising investments decline sharply, mainly in the
non-digital segment (analog). The vast majority of countries in this
region recorded negative growth, including Germany (-4.8%), the UK
(-6.1%), France (-11.3%), Spain (-13.1%) and Italy (-13.7%). Central
Europe grew by 3.8%.
* Excluding Russia and Turkey
*North America, where the proportion of digital activities is high,
achieved +4.4% growth thanks to strong dynamics.
*In the BRIC + MISSAT countries, despite weak performance in South Africa,
Brazil and Mexico, growth continued at a satisfactory pace thanks to
strong performance in China (+15.2%), India (+10.7%) and Russia (+5.7%).
*Rest of the World recorded growth of +3.2%.
III – Activities
As shown in the table below, “analog” activities (i.e. non-digital) declined
by 2.3% (-8.3% in Europe excluding Russia and Turkey), while digital
activities returned double-digit growth figures everywhere (except in Europe
where the downturn is moderate with a nominal -0.4%).
Europe* North America BRIC+MISSAT Rest of the world Total
Digital -0.4% +10.2% +15.1% +16.4% +8.5%
Analog -8.3% -1.1% +4.4% +1.1% -2.3%
Total -6.5% +4.4% +5.5% +3.2% +1.3%
IV – Cost control
Publicis Groupe has continued to rigorously manage its costs while
accelerating the adaptation of its structures to local requirements, in order
to preserve profitability now before enhancing it in the medium term.
V – External growth, financial transactions
On January 15, 2013, upon expiry of the public offer for all outstanding LBi
shares, Publicis Groupe declared its offer unconditional.
On January 29, 2013, Publicis Groupe and LBi jointly announced the final
outcome of the public offer, notably that Publicis Groupe held 98.13% of LBi’s
Following the acquisition and in agreement with NYSE Euronext Amsterdam LBi’s
ordinary shares were delisted on March 7, 2013.
Publicis Groupe has initiated a squeeze-out procedure to buy up all remaining
shares not held by the Groupe.
Subsequently, Publicis announced on February 5 that it was to merge Digitas,
its integrated global network, and LBi, the digital technology and marketing
network it had just successfully acquired in January. The new network thus
constituted, DigitasLBi, will be a world’s leading digital communications
In creating this network, Publicis Groupe has illustrated the major role it is
playing in this crucial, fast-moving digital sector. With global revenue of
some 820 million dollars, DigitasLBi will be the most powerful and most
complete digital agency network in the world, leveraging the longstanding
dominance of Digitas in the USA – where it is the largest digital agency –
together with LBi’s strong position in Europe and the leading position enjoyed
by both agencies in Asia Pacific. DigitasLBi will comprise 5,700 best-in-class
digital and technology experts in 25 countries around the world.
Following the proposal made by Dentsu, on February 15, 2013 prior to the
opening of the Paris Stock Market, Publicis Groupe completed a
block-transaction buyback of approximately 3.9 million shares for a total
price of 181 million euro, i.e. 46.82 euro per share.
The transaction was concluded at a 4.7% discount to the February 14 closing
price of 49.11 euro. It will have an accretive effect of some 1.5% on diluted
earnings per share in 2013 and of 1.7% on a full-year basis.
The 3,875,139 shares acquired in the transaction will be held as treasury
stock and will be used for retention and performance-based share awards or
stock options schemes.
The buyback was funded entirely from Publicis Groupe’s available funds.
On March 11, Publicis Groupe announced the acquisition of Convonix, one of
India’s leading digital marketing consultancies based in Mumbai. The company
will align with Starcom MediaVest Group (SMG) in India to provide search
engine optimization, paid search engine marketing (SEM), social media
marketing and online reputation management to an extensive roster of clients.
VI – New Business
Accounts awarded net of losses totaled 2.1 billion dollars in the first
quarter (list attached).
Major accounts won recently include the following:
Godiva (Japan), HSBC (UK/worldwide), Bold International Ceramics (UAE),
Thanachart Bank (Thailand), Kohl’s (USA), Kayak (worldwide), Abu Dhabi
Commercial Bank (UAE), Hainan Airlines (China), Talenti (USA), Pfizer Consumer
Health – Nexium OTC (USA), Peters Ice Cream (Australia), PTG Energy
(Thailand), Abbott Laboratories (USA), Mondelez (Kraft group) (USA), American
Honda Motors (USA), Spotify (USA), KAO (USA), Playstation (USA), Europcar
(UK), Garuda Indonesia (Indonesia), Mango (UAE), STC (UAE), Pfizer (USA,
France), Whirlpool (USA), Adobe (USA), PayPal (USA, Canada, China), Mojo
(Australia), Coca Cola (Spain), Habib’s (Brazil).
VII – Net debt at March 31, 2013
At March 31, 2013, the Groupe’s net debt was 847 million euro, down from 1,158
million at March 31, 2012.
VIII – Outlook
The early part of 2013 has confirmed that this vintage will be very much as
expected: a difficult year, a year of uncertainty, with a number of bridges to
be crossed, especially for most of the European countries. Given the
prevailing economic situation, advertising investments will clearly be
impacted in countries most adversely affected by the crisis.
Despite that, the global advertising market is expected to grow by some 3% in
2013, shored up by the USA, the high-growth countries and digital services.
Pursuing its partnership strategy, Publicis Groupe announced a global
strategic partnership between Razorfish and Adobe to jointly create and
deliver solutions based on Adobe Marketing Cloud, including integration with
Razorfish’s Fluent software.
In accordance with its strategyPublicis Groupe will continue to leverage its
strong balance sheet to implement priority investments targeting segments that
will ensure its future growth while bolstering its profitability over time.
By virtue of the positions it has built up in these segments, the Groupe
expects its revenue stream to grow slowly in the first half-year, then
gathering pace in the second half-year, with annual growth for 2013 exceeding
the market and its own performance in 2012.
The Groupe’s internal objective is between 3.2 and 3.6%.
Forthcoming Annual GeneralMeeting of Shareholders: May 29, 2013 at 10:00 am
This presentation contains forward-looking statements. The use of the words
"aim(s)," "expect(s)," "feel(s)," "will," "may," "believe(s)," "anticipate(s)"
and similar expressions in this presentation are intended to identify those
statements as forward-looking. Forward-looking statements are subject to risks
and uncertainties that could cause actual results to differ materially from
those projected. You should not place undue reliance on these forward-looking
statements, which speak only as of the date of this presentation. Other than
as required by applicable securities laws, Publicis Groupe undertakes no
obligation to publish revised forward-looking statements to reflect events or
circumstances after the date of this presentation or to reflect the occurrence
of unanticipated events. Publicis Groupe urges you to review and consider
carefully the various disclosures it has made concerning the factors that may
affect its business, including the disclosures made under the caption "Risk
Factors" in the 2011 Registration Document filed with the French financial
markets authority (AMF).
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 58,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
Viva la Difference !
USD 2.1 billion (net)
Main accounts awarded
Pirelli (UK); Playstation (USA, Brazil); Haagen Dazs (Singapore); Basf
Lenovo (USA); Kao (USA); Whirlpool (USA); HP (India); Dunkin’ Donuts (USA);
Sprint (USA); Samsung (Brazil); MillerCoors (USA); Comcast (USA); Eureka
Forbes (India); Dogs Trust (UK); AXA UK (UK); - FOSS (Nordics); Johnson &
Johnson (UK); LeipzigerMesse (Germany); HSBC (Australia); Roompot (Germany);
ParcelHero.com (UK); PWC (Germany); StadtwerkeBayreuth (Germany); PortalTech
Reply (UK); Navigate GmbH Systeme und Consulting (Germany); DSGV (Germany);
Commonwealth Bank (UK); Microsoft (UK): Langenscheidt GmbH & Co. KG (Germany);
Lloyds TSB (UK); E2X (UK); JKL (Nordics); Viking Line (Nordics); ASSTEL
Lebensversicherung AG (Germany); Ticket Online Software GmbH (Germany); SCA
TENA (Nordics); Primera Travel Group (Nordics); Adobe (USA); Moleskine (USA):
P&G (USA); Spotify (USA).
Talenti (USA); (Giffgaff (UK).
AEON Superstores (Malaysia); Bols Spirits (Poland); Dubai International Film
Festival (UAE); Pfizer Consumer Health - Nexium OTC (USA); Peters Ice Cream
(Australia); Unipol Insurance (Italy); Castorama Home Improvement Stores
(Poland); PTG Energy (Thailand); Co-operative Social Media (United Kingdom);
Institute of Chartered Accountants of Sri Lanka (Sri Lanka).
PayPal (USA, Canada, China); Emirates Air (PR) (USA); LaSalle Investment
Astellas (USA); AbbVie (USA, Australia); Pfizer (USA, Global); Genentech/Roche
(USA, Global); Novartis (USA, Global).
Habib's (Brazil); CVC (Brazil); FS (Bulgaria); Samex (Bulgaria); Dairy Queen
(Canada); Nestle (Romania, USA); URBB (Romania); Farmstandart (Romania); Coca
Cola (Spain); Vue Cinemas (UK); Novartis Croatia and BIH (Croatia); RBI
Croatia, BIH and Kosovo (Croatia); Qld Dept of Transport (Australia); FS
(Bulgaria); Barmer GEK (Germany); BNI (Indonesia); Metropolitan Life
(Romania); Subway Franchisee (Romania); URBB (Romania); P&G (USA); Burgas
municipality (Bulgaria); Invest Bulgaria Agency (Bulgaria); BMW (Slovenia); NT
Government (Australia); Avocadoil (Bulgaria); TP Vision (Bulgaria); Kofola
(Czech Republic); Subway (India); Automobile Dacia (Romania); BASF (Romania);
InBev (Romania); JTI (Romania); FFA (USA); Karlovačka pivovara (Croatia).
Saatchi & Saatchi
Salmoiraghi Vigano (Italy); Stroili (Italy); Godiva (Japan); St.George
(Australia); HSBC global premier wealth and sponsorship (global); Bold
International Ceramics (UAE/GCC); YBM Mastery E900 (Korea); PTT RM : Jiffy
Brand (Thailand); Thanachart Bank (Thailand).
American Honda Motors (USA); Beirut City Centre (UAE); Dubbizle (UAE);
Europcar (UK); Garuda Indonesia (Indonesia); GLA 360 Mall (UAE); Hartmann
(Czech); Kuwait Flour Mills (UAE); Mango (UAE); Meydan Group (UAE); Mondelez
International (USA); Namshi (UAE); STC (UAE); Vivus (Poland).
Kohl's (USA); KAYAK (Worldwide); Abu Dhabi Commercial Bank (UAE); Hainan
Airlines (China); Sharp Middle east (UAE); Ministry of Health (Singapore);
Unipex (UAE); Bold International (UAE); Haier Electronics (Kingdom of Saudi
Arabia- KSA); Haw Par (Singapore); Ministry of Defense (Singapore); Dao Games
2013 Press Releases
01-02-2013… Publicis Groupe S.A. – Share purchases in LBi International N.V.
01-10-2013 Liquidity Contract with CA Cheuvreux: Half-Year Financial Statement
01-15-2013 Successful outcome of Publicis Groupe S.A.’s recommended public
cash offer for LBi: offer now declared unconditional
01-29-2013 Publicis Groupe S.A. – Final results public offer for LBi
02-05-2013 Publicis Groupe to create the world’s leading digital network –
DigitasLBi will pool the global market leadership and cutting-edge skill-sets
of top agencies Digitas and LBi
02-14-2013 2012 Annual Results
02-15-2013 Publicis Groupe announces the completion of a share buyback from
Dentsu of nearly 3.9 million shares
03-11-2013 Publicis Groupe acquires Convonix India’s leading full service
digital marketing and consulting agency
Net financial debt (or net debt): equals the long and short term financial
debt plus associated derivatives fair value, less cash and cash equivalent
Average net debt: average of average monthly net debt.
Net new business: this figure is derived not from financial reporting but from
estimated media-marketing budgets based on annual business (net of losses)
from new and existing clients.
Operating margin: The operating margin is equal to the revenue after deduction
of personnel expenses, other operating expenses (excluding non current income
and expenses), depreciation and amortization (excluding intangible arising
Operating margin rate: operating margin/revenue.
Organic growth calculation
(EUR million) Q1 2013 Currency impact
2012 Revenue 1,452 GBP^(2) (2)
Currency impact (19) USD^(2) (5)
2012 Revenue at 2013 exchange rate (a) 1,433 Others ^ (2) (12)
2013 Revenue before impact of acquisitions 1,452 Total (19)
Revenue from acquisitions ^(1) 111
2013 Revenue 1,563
Organic Growth (b/a) +1.3%
(1) Acquisitions (Webformance Saint Brieuc, Indigo, Flip, King Harvests, UBS,
Pixelpark, Longtuo, BBR, BBH, Neogama, CNC, Webformance Bordeaux, AR Media,
Arachnid, Resultrix, Webformance Spain, Diplomatic Cover, Grita, Istrat,
Outside Line, Bromley, Monterosa, Rokkan, LBi, Blue Parrot, Market Gate,
Taterka, Convonix) net of disposals.
(2) Average exchange rate March 31, 2013:
1 USD = 0.758 EUR
1 GBP = 1.174 EUR
Peggy Nahmany, + 33 (0)1 44 43 72 83
Martine Hue, + 33 (0)1 44 43 65 00
Stéphanie Atellian, + 33 (0)1 44 43 74 44
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