Woodford Reserve® Bourbon Gives the Midas Touch to World's Most Exclusive Mint Julep Cup

Woodford Reserve® Bourbon Gives the Midas Touch to World's Most Exclusive Mint
                                  Julep Cup

Proceeds from gold-themed cups and experiential auction to benefit Old Friends
Thoroughbred Retirement Center

PR Newswire

LOUISVILLE, Ky., April 15, 2013

LOUISVILLE, Ky., April 15, 2013 /PRNewswire/ --Woodford Reserve®, the
Official Bourbon of the Kentucky Derby®, adds a golden touch to the classic
Kentucky Derby cocktail by unveiling the world's most exclusive mint julep
cup. Celebrating the gold standard that Woodford Reserve has set by winning
gold medals at every major spirits competition, the Woodford Reserve $1,000
Mint Julep Cup will feature 89 gold-highlighted julep cups, exclusive
gold-influenced ingredients and a unique Golden Opportunity auction experience
that puts the winning bidder in the Winner's Circle on Kentucky Derby Day.
Proceeds will benefit Old Friends Thoroughbred Retirement Center.

(Photo: http://photos.prnewswire.com/prnh/20130415/CL94923 )

In honor of the 89^th year that the Kentucky Derby winner has been awarded the
gold trophy, there will be a total of 89 cups available for purchase online
from April 15-May 2 at www.woodfordreservemintjulep.com. 79 Distinguished Cups
available for $1,000 each feature a hand-engraved Thoroughbred and rider from
atop the Kentucky Derby gold trophy and a gold-plated garland of roses.
Available for auction with starting bids of $2,000, 9 Legendary Cups display a
gold-plated Thoroughbred and rider medallion with brilliant cut diamonds. One
Legendary Cup is also included in the Golden Opportunity auction experience
package with an opening bid of $5,000. The winning bidder will present the
trophy for the Woodford Reserve Turf Classic on Kentucky Derby Day and also
enjoy a private tour and dinner at Woodford Reserve Distillery plus a private
tour of Old Friends Thoroughbred Retirement Center with a Hall of Fame jockey.

Owners of the Woodford Reserve $1,000 Mint Julep Cup will enjoy a mint julep
featuring a unique set of gold-inspired ingredients: ice made of gold-filtered
mineral water sourced from the easternmost reaches of Nova Scotia; mint leaves
dusted with gold and grown in Woodford County, Ky.; Woodford Gold sorghum from
Woodford County, Ky.; and gold medal-winning Woodford Reserve Distiller's
Select bourbon. The 89 cups will be presented only on Kentucky Derby Day, May
4, 2013.

"Woodford Reserve is excited to be able to celebrate our gold standard with
our horse racing fans by offering them a once-in-a-lifetime opportunity," said
Laura Petry, Woodford Reserve Brand Manager. "A product made in the heart of
horse racing country, Woodford Reserve is the perfect complement to any
horseracing event and is proud to support the Old Friends Thoroughbred
Retirement Center through this year's $1,000 Mint Julep Cups and auction
package."

2013 marks the eighth year of the program with more than $354,000 raised for
equine and humanitarian causes. Fans are encouraged to follow Woodford Reserve
online for exciting Kentucky Derby events and activities via Twitter at
@woodfordreserve.Visit www.twitter.com/woodfordreserve for all the details.

"We feel very grateful for the awareness that the Woodford Reserve $1,000 Mint
Julep Cup program brings to our center in support of our retired
thoroughbreds," said Michael Blowen, Old Friends Thoroughbred Retirement
Center President. "The horses of Old Friends are very lucky to receive the
generosity of Woodford Reserve from this year's cup and auction sales."

How to Purchase a Cup
Starting April 15, 2013 at noon ET, consumers age 21 years and older can log
on to www.woodfordreservemintjulep.com to purchase one of the Distinguished
Cups or place bids in the Legendary Cup and Golden Opportunity Auctions.
Celebrating the 89^th year that the Kentucky Derby winner has received a gold
trophy, a total of 89 cups are available for purchase or auction. Each cup is
presented in a box made from the same American oak as Woodford Reserve barrels
and is lined with a custom silk fabric designed by the Connecticut-based
lifestyle brand vineyard vines®, the Official Style of the Kentucky Derby.
Each customer will also receive a special gift courtesy of vineyard vines®; a
custom tie or scarf made from the silk fabric used to line the box.

Distinguished Cups
79 Distinguished Cups are available for purchase online for $1,000 on a first
come, first buy basis from April 15-May 2. These individually numbered cups
are hand-engraved with the Thoroughbred and rider from atop the gold Kentucky
Derby trophy along with the 2013 Kentucky Derby date and Woodford Reserve
logo. The base is bordered with a gold-plated garland of roses and is
accompanied by a gold-plated sipping straw. Any unsold cups will be available
for purchase at Churchill Downs on Kentucky Derby Day.

Legendary Cups
In addition to the 79 Distinguished Cups, there are 9 Legendary Cups for
auction with starting bids of $2,000. The individually-numbered sterling
silver cup features a gold-plated Thoroughbred and rider medallion hand-set
with one-fifth carat of diamonds and is bordered with a gold-plated garland of
roses. The cup is engraved with the 2013 Kentucky Derby date and the Woodford
Reserve logo and is accompanied by a gold-plated sipping straw.

Golden Opportunity Auction Package
The Woodford Reserve Golden Opportunity package at a starting bid of $5,000
offers a priceless experience for the winning bidder. In addition to receiving
Legendary Cup number 1, the highest bidder will:

  oPresent the trophy to the winner of the $500,000 Woodford Reserve Turf
    Classic, the race before Kentucky Derby 139, that is one of America's most
    prestigious events on grass;
  oEnjoy a private tour of Old Friends Thoroughbred Retirement Center in
    Woodford County with a Hall of Fame jockey;
  oJoin master distiller Chris Morris for a private tour of the Woodford
    Reserve Distillery; and
  oSavor a private dinner at the distillery prepared by Woodford Reserve
    chef-in-residence Ouita Michel.

The Mint Julep Cup's Special Ingredients
The $1,000 Mint Julep is made with a selection of uniquely gold-themed
ingredients:

  oIce made of gold-filtered mineral water found beneath geological
    formations that are permeated with veins of gold and sourced from the
    easternmost reaches of Nova Scotia.
  oMint leaves dusted with gold and grown in Woodford County, Ky., near the
    Woodford Reserve Distillery.
  oWoodford Gold sorghum from Woodford County, Ky., which is harvested near
    the distillery and adds a distinct richness to the classic julep recipe.
  oWoodford Reserve Distiller's Select bourbon which has won a gold medal in
    every major spirits competition.

About Old Friends Thoroughbred Retirement Center
Founded in 2003 by former Boston Globe film critic Michael Blowen, Old Friends
cares for more than 130 horses across three states, most of them stallions
whose racing and breeding careers came to an end. They are the only
thoroughbred retirement facility that specializes in accepting stallions and
so we take exceptional pride in our pensioned champions. At Old Friends,
visitors can hear the stories of the horses while learning about racing and
ways to help with Thoroughbred aftercare. To make a contribution supporting
Old Friends, please visit http://www.oldfriendsequine.org.

About Woodford Reserve
Woodford Reserve, the "Official Bourbon of the Kentucky Derby," is crafted at
the historic Woodford Reserve Distillery in Versailles, Kentucky - the heart
of thoroughbred country. Woodford Reserve is a product of the Brown-Forman
Corporation, a producer and marketer of fine quality beverage alcohol brands
such as Jack Daniel's, Southern Comfort, Finlandia, Korbel, Tequila Herradura,
Sonoma-Cutrer, Chambord, and Tuaca. Please enjoy your bourbon responsibly. For
more information on Woodford Reserve, visit www.woodfordreserve.com or visit
Facebook at www.facebook.com/woodfordreserve.

About Churchill Downs®
Churchill Downs, the world's most legendary racetrack, has conducted
Thoroughbred racing and presented America's greatest race, the Kentucky Derby,
continuously since 1875. Located in Louisville, the flagship racetrack of
Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at
Churchill Downs, which offers year-round simulcast wagering at the historic
track. Churchill Downs will conduct the 139th running of the Kentucky Derby on
May 4, 2013 and its 2013 Spring Meet is scheduled for April 27-June 30. The
track has hosted the Breeders' Cup World Championships a record eight times.
Information about Churchill Downs can be found on the Internet at
www.ChurchillDowns.com. Churchill Downs®, Kentucky Derby® and the Twin Spires
design are registered trademarks of Churchill Downs Incorporated.

About vineyard vines®
vineyard vines®, a company best known for its whimsical neckties and smiling
pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep
and Ian Murray cut their ties with corporate America to start making ties that
represented The Good Life. In addition to signature neckwear, vineyard vines
offers a variety of clothing and accessories for men, women and children.
Products are sold through a seasonal catalog at 1.800.892.4982, online at
vineyardvines.com, in over 500 specialty and department stores and currently
at twenty-five freestanding stores nationwide. For more information on the
brand or to shop the vineyard vines for Kentucky Derby ® Collection, please
visit www.vineyardvines.com.

Woodford Reserve Distiller's Select Kentucky Straight Bourbon Whiskey, 45.2%
Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2013.

Craft Carefully. Drink Responsibly.

SOURCE Woodford Reserve

Website: http://www.woodfordreserve.com
Contact: Andrea Duvall, Brown-Forman, 502-774-6044, andrea_duvall@b-f.com
 
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