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Kmart, SHOP YOUR WAY And Emmy Award-Winning TV Personality Sandra Lee Join Forces To Fight Childhood Hunger With Sandra Lee's

  Kmart, SHOP YOUR WAY And Emmy Award-Winning TV Personality Sandra Lee Join
 Forces To Fight Childhood Hunger With Sandra Lee's World's Largest Bake Sale
           To Benefit Share Our Strength's No Kid Hungry® Campaign

SHOP YOUR WAYSM REWARDS Members and Customers Can Pledge Support and Learn
More at Kmart.com/BakeSale

PR Newswire

HOFFMAN ESTATES, Ill., April 15, 2013

HOFFMAN ESTATES, Ill., April 15, 2013 /PRNewswire/ -- Kmart and SHOP YOUR WAY
are working with New York Times Bestselling author Sandra Lee, as she
commemorates the release of her 25th book, "Every Dish Delivers," to support
Share Our Strength® Bake Sale for No Kid Hungry™ campaign, a national
fundraising initiative that encourages people to host bake sales in their
communities to help end childhood hunger in America. Lee has been a key driver
of Share our Strength and the No Kid Hungry initiatives for eight years. Her
latest book is on sale starting April 23 at Kmart stores nationwide, as well
as Kmart.com and ShopYourWay.com, and contains 365 days of "fast, fresh and
affordable" meals and appetizers – perfect for home cooks and bakers
everywhere.

"With more than 16 million children struggling with hunger in America, Kmart
and SHOP YOUR WAY are proud to work with Sandra Lee and help such an important
cause," said Imran Jooma, Executive Vice President & President, Marketing,
Online & Financial Services, Sears Holdings. "Kmart has long supported the
community and philanthropic efforts that benefit children. Plus, we are a
one-stop shop for everyday and seasonal baking, entertaining and celebrating
needs. We felt participating in Share Our Strength's year-long Bake Sale for
No Kid Hungry™ program perfectly aligned both our philanthropic efforts and
product offerings."

By connecting kids in need with nutritious food and teaching their families
how to cook healthy, affordable meals, the No Kid Hungry^® campaign surrounds
children with healthy food where they live, learn and play.To raise awareness
and money for the program, Kmart and SHOP YOUR WAY are sponsoring "Sandra
Lee's World's Largest Bake Sale," from 10 a.m. – 7 p.m. on May 1, 2013 in
Vanderbilt Hall of Grand Central Terminal in New York City, with sponsor
support from Hasbro, PHILADELPHIA Cream Cheese, Duncan Hines^®, Domino^® Sugar
and C&H^® Sugar.SHOP YOUR WAY REWARDS Members will receive special offers for
their participation in the bake sale through the My Coupons application on
www.ShopYourWay.com and when they "Shop-In" using the SHOP YOUR WAY mobile app
at the May 1 event. The first 100 members who Shop-In at the event will be
eligible to receive a signed copy of Sandra Lee's new book. To spread the word
about Sandra Lee's World's Largest Bake Sale, Sandra Lee, Ty Pennington and
@kmart and @shopyourway, will host a bake sale themed Twitter Party on April
25 using hashtag #WorldsLargestBakeSale.

"One in five kids in America struggles with hunger, making it more important
than ever to help deliver food to children in need," said Bake Sale for No Kid
Hungry Director Amy Crowell. "Our bake sale program raises awareness and
funding in local communities by allowing supporters to host individual sales.
Sandra Lee's World's Largest Bake Sale sponsored by Kmart and SHOP YOUR WAY is
just one example of the great work our supporters demonstrate."

Lee's bake sale event features co-chairs Martha Stewart, Mario Batali, Bobby
Flay, Dylan Lauren, Emeril Lagasse, Guy Fieri, Buddy Valastro, Wendy Williams,
Rosanna Scotto, The Food Network Kitchen and Sears celebrity designer Ty
Pennington. Over 30 popular restaurants from New York City will join Lee as
co-host of the event – welcoming guests to Vanderbilt Hall at Grand Central
Terminal, and shedding light on the cause. More details about the cause will
be shared in a Public Service Announcement airing in the New York area on FOX
5 from April 13-May 1.

For multi-Emmy and Gracie award-winning lifestyle and television personality
Sandra Lee, the decision to host her signature Bake Sale event again this year
was easy,"As a Share Our Strength partner for eight years and the
spokesperson for their largest annual fundraiser, Bake Sale for No Kid Hungry,
I am committed to ending childhood hunger. With the support of Kmart, Sears
and SHOP YOUR WAY at this year's event, we will raise much needed funds to
help families have access to nutritious foods."

Proceeds from all baked goods sold will benefit Share Our Strength's No Kid
Hungry campaign and the Food Bank for New York City. In addition, the
post-event activities will feature an auction with items signed by the celeb
chairs including a one of a kind "Bake Sale Stand" designed and created by Ty
Pennington. Participants who register online to host their own Bake Sale for
No Kid Hungry receive a free participant kit, and if they raise $250 or more
they will be rewarded with select items from the Kmart exclusive Sandra by
Sandra Lee collection.

For more ways to get involved, customers and SHOP YOUR WAY REWARDS Members are
invited to visit kmart.com/bakesale where they can make a virtual donation,
access bake sale recipes and share a virtual recipe card from Sandra Lee.

For more information about the Kmart brand and SHOP YOUR WAY's involvement
with "Sandra Lee's World's Largest Bake Sale," and ways to connect with Sandra
Lee and additional Sears Holdings brand celebrities like Ty Pennington, visit
www.ShopYourWay.com. Signing up to become a SHOP YOUR WAY REWARDS Member is
simple and will give Members the opportunity to make the season a little
brighter for those in need.

About Sandra by Sandra Lee
Sandra by Sandra Lee is an exclusive collection of home products available at
Sears and Kmart stores nationwide. The collection includes cookware, utensils,
gadgets, bakeware, tabletop items and storage solutions. It is designed to
help over-extended homemakers and busy professionals live their lives
beautifully and simply.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600
full-line and specialty retail stores in the United States and Canada and the
home of SHOP YOUR WAY a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety of physical
and digital formats through ShopYourWay.com. Sears Holdings is the leading
home appliance retailer as well as a leader in tools, lawn and garden, fitness
equipment and automotive repair and maintenance. Key proprietary brands
include Kenmore, Craftsman and DieHard, with a broad apparel offering,
including such well-known labels as Lands' End, the Kardashian Kollection,
Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country
Living Home Collection.  We are the nation's largest provider of home
services, with more than 15 million service and installation calls made
annually and have a long-established commitment to those who serve in the
military through initiatives like the Heroes at Home program. We have been
named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR®
"Corporate Commitment Award" for Product Retailing and Energy Management and
one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings
Corporation operates through its subsidiaries, including Sears, Roebuck and
Co. and Kmart Corporation. For more information, visit Sears Holdings'
website at www.searsholdings.com. Twitter: @searsholdings | |Facebook:
http://www.facebook.com/SHCCareers

About Share Our Strength's Bake Sale for No Kid Hungry
Share Our Strength's Bake Sale for No Kid Hungry™, presented by Domino^®
Sugar, C&H^® Sugar, Duncan Hines^® and Kmart^®, is a national fundraising
initiative that encourages people to host bake sales in their communities to
support Share Our Strength's No Kid Hungry^® campaign, to end childhood hunger
in America. Since 2003, more than 1.4 million people have participated in Bake
Sale for No Kid Hungry, raising more than $9.6 million to make sure there is
no kid hungry in America. Bake Sale for No Kid Hungry is supported by national
television partner Food Network and official baking ingredient partners Karo®
corn syrup, Fleischmann's® yeast, PHILADELPHIA Cream Cheese and the Good Egg
Project. Visit Bake.NoKidHungry.org.

Media Contacts:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com

Leah Eisenstein
Zeno Group for Kmart
(312) 396-9766
Leah.Eisenstein@zenogroup.com

SOURCE Kmart

Website: http://www.kmart.com