Shark® Introduces Sonic Cleaning Technology, Creates New Category in Home Cleaning

  Shark® Introduces Sonic Cleaning Technology, Creates New Category in Home

 Groundbreaking Sonic Duo™ Cleaning System Picks Up What Vacuums Leave Behind

Business Wire

NEWTON, Mass. -- April 15, 2013

An innovative cleaning technology has emerged to create a new cleaning
category in the housewares industry. Shark®, a leader in the cleaning industry
from Euro-Pro, is introducing the Shark® Sonic Duo™ system, the first total
floor cleaning system that effortlessly cleans hard floors and carpets unlike
anything on the market. The breakthrough two-part cleaning system is specially
engineered with Trap & Remove Technology™ and dual-scrubbing action  that
scrubs more than 1,000 times per minute to remove stuck-on dirt and grime that
vacuum cleaning cannot remove. With regular use, the Sonic Duo provides deeper
and better cleaned floors, carpets and rugs without all the harsh chemicals or
sticky residue for truly cleaner homes.

The Shark(R) Sonic Duo(TM) system is the first total floor cleaning system
that effortlessly cleans ...

The Shark(R) Sonic Duo(TM) system is the first total floor cleaning system
that effortlessly cleans hard floors and carpets unlike anything on the
market. (Photo Business Wire)

From high-traffic areas to embedded dirt, the Sonic Duo removes hard-to-reach
stains and odors, leaving floors brighter and fresher in half the time with
less effort compared to cleaning with a mop and bucket. Hard floors look and
feel cleaner vs. Swiffer WetJet® with less effort* and the Sonic Duo removes
four times more stuck-on dirt in carpets than vacuuming alone. The system uses
non-toxic, biodegradable formulas that are safe for children and pets**. It’s
smarter, real-world cleaning for your family and home.

The Sonic Duo is also easy to use with light-weight 180-degree swivel steering
and enhanced Airglide™ maneuverability that steers with ease across floor
surfaces. The innovative cleaning system requires little to no pressure or
force to move. The product is safe for all floor surfaces including carpets,
area rugs, hardwood, tile, marble, stone, laminate and linoleum**.

“Sonic Duo is the new generation of cleaning. The all-in-one system tackles
stuck-on dirt on carpets and hard floors with the combined power of the unit,
the washable pad, and our powerful, yet gentle cleaning solutions,” says Mark
Rosenzweig, CEO of Euro-Pro. “Floors are freed from trapped dirt, and restored
and rejuvenated without using any toxic cleaners so your home is clean and

Sonic Duo Cleans Hard Floors

The power of sonic technology combined with the gentle Wood & Hard Floor
Cleaner provides fast cleaning even for the dirtiest hard floor jobs. Unlike
other cleaners, Sonic Duo cleaners leave no film or dulling residue on hard
floor surfaces. Floors dry in less than five minutes every time and require no

When in use, just press the spray button on the Sonic Duo to spray the
solution onto hard floors to break up tough stains, dirt and debris with the
dual-scrubbing action. The pad lifts the solution off the ground and removes
the dirt for good. In addition to the cleaning concentrate for hard floors,
the Sonic Duo comes with Wood and Hard Floor Polish that restores and protects
the surfaces, leaving an anti-slip finish and high-gloss shine. The polish
provides the ultimate final touch, rescuing older floors and filling

Sonic Duo Cleans Carpet Surfaces

Vacuuming is not enough to lift and remove stuck-on dirt from carpets. To
remove stuck-on dirt from a carpet or rug, you need a wet solution. The Sonic
Duo’s powerful agitation, combined with its pad and new Low Moisture-No
Rinse-Carpet Cleaner will do the job all on its own.

To refresh your carpets and rugs, first the Activating Pretreater Carpet Stain
and Odor Remover will pretreat any noticeable, unwanted spots in your home.
The Low Moisture-No Rinse-Carpet Cleaner will then clean away the stuck-on
dirt, dust and allergens easily with Airglide™ maneuverability and
back-and-forth motion over the treated area. After carpet surfaces dry
thoroughly, vacuum for cleaner and brighter floors with less odor.

More Information About the Sonic Duo

The Sonic Duo comes with reusable bottles and powerful cleaning concentrates
for both hard floors and carpets, reusable Carpet/Rug Cleaning Pads, Hard
Floor Cleaning Pads, Hard Floor Polish Pads and Carpet Scrub ‘n Stain Pad that
can last up to 20 washes and a storage tray. The cleaning concentrates are
diluted with water and provide seven bottles of ready-to-use solutions. Parent
Tested Parent Approved (PTPA) Media, with North America’s largest volunteer
parent testing community of more than 40,000 parents, awarded the Sonic Duo
with its 2013 Winner’s Seal as recognition of the product’s quality,
effectiveness and value. The PTPA seal has come to symbolize a product’s
excellence, and was rated the Most Trusted Seal by 22,000 parents.

The Shark Sonic Duo is available at retailers nationwide including Bed, Bath
and Beyond, Target, Walmart and Kohl’s for $249.99 MSRP.

For more information about the Shark Sonic Duo and additional Shark products
visit, and Follow Shark on Facebook at and on Twitter @SharkCleaning.

About Euro-Pro

Euro-Pro, an innovative leader in the housewares industry, creates products
that make consumers’ lives easier and markets them under the Euro-Pro, Shark,
Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use
technology with a growing line of products that consists of corded and
cordless vacuums, steam mops and cleaners, irons and garment steamers, and a
variety of small kitchen appliances. All Euro-Pro products are designed to
fulfill multiple consumer needs, eliminating the need for extra appliances
that add clutter to a home. Products are sold at major retailers throughout
the U.S. and Canada, as well as directly to consumers.

Shark, Sonic Duo, Airglide, Ninja, Bravetti and Euro-Pro are trademarks of
Euro-Pro Operating LLC. All other brand names may be trademarks of their
respective owners.

*Based on independent comparison testing against Swiffer WetJet®

**When used as directed

Photos/Multimedia Gallery Available:



for Euro-Pro
Rachel Madden, 312-245-9805 Ext. 114
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