Toon Boom Goes Manga with HeARTBIT in Japan

                 Toon Boom Goes Manga with HeARTBIT in Japan

PR Newswire

MONTREAL, April 15, 2013

MONTREAL, April 15, 2013  /PRNewswire/ - Two-time  Emmy award recipient,  Toon 
Boom Animation Inc.  announced today  that HeARTBIT Digital  Creation, one  of 
Japan's promising animation studios, has signed a memorandum of  understanding 
formalizing their intention to use the Toon Boom pipeline, namely Toon  Boom^® 
Storyboard Pro™ and Harmony™, in  their upcoming production titled  Francesca. 
In addition to Steven  Chu, Toon Boom's Chief  Operating Officer, and  Hitoshi 
Kumagai, HeARBIT's  Chief  Executive  Officer,  The  Honourable  Edward  Fast, 
Minister of International Trade and Minister for the Asia-Pacific Gateway; The
Honourable Christian  Paradis,  Minister  for  Industry;  His  Excellency  the 
Ambassador of  Canada  to  Japan,  Mackenzie  Clugston  attended  the  signing 
ceremony which took place on April 11, at the Canadian Embassy.

This first project titled Francesca is  based on a highly popular Manga  icon, 
which has already ramped up a great fan base on Facebook and YouTube.

"I feel  extremely  honoured  to use  Toon  Boom  technology. I  find  it  far 
superior, providing users  with unlimited functionality  and efficiency  while 
creating projects.  I'm  sure Toon  Boom  will bring  the  Japanese  animation 
industry to a new level unattainable before. I'm hoping that lots of  Japanese 
animators will find as much excitement  in using Toon Boom's first-class  tool 
as I did," states  Mr. Hitoshi Kumagai, chief  executive officer of  HeARTBIT 
Digital Creation.

"We are  delighted to  welcome  HeARTBIT Digital  Creation  in the  Toon  Boom 
family. Their property will be a great opportunity for Toon Boom technology to
demonstrate  its  efficiency  at  producing  Manga  according  to  the  unique 
production  style  of  Japan,"  says  Joan  Vogelesang,  president  and  chief 
executive officer of Toon Boom.

About Toon Boom Animation Inc.
Toon Boom Animation Inc. (,  a Corus® Entertainment Inc.  company 
and a  2012  and 2005  Primetime  Emmy  Engineering Award  recipient,  is  the 
worldwide  leader  in  digital   content  and  animation  creation   software, 
delivering products and  services online  to its global  community. Toon  Boom 
carries user-friendly applications for all, catering to children, home  users, 
creative professionals as well as  students, educators and schools. Toon  Boom 
is fully dedicated to education and goes far beyond just developing technology
and curriculums  that  enhance  the  classroom experience.  Toon  Boom  is  an 
influential advocate  of  bringing  industry  and  education  together,  while 
partnering with value-added partners to help students achieve their goals.

At the  high-end studio  level, Toon  Boom offers  a wide  product range  from 
powerful pre-production tools to leading-edge animation production  solutions. 
Relying on its extensive expertise in animation production, Toon Boom provides
consulting services  in  the  fields of  optimization,  pipeline  integration, 
production assistance and custom development.

About HeARTBIT Digital Creation
HeARTBIT Inc.  was founded  in Sapporo,  Hokkaido, Japan  in 2001  by  Hitoshi 
Kumagai (present CEO). Until now, they have  created as many as 200 titles  of 
mobile contents in  Japan. In  this growing  mobile content  market, which  is 
closely related to the  Anime industry, their products  account for more  than 
half of all the productions in Japan.  They have been granted approval by  the 
copyright holders of major Japanese Anime and Manga publishers.

In recent years,  they have been  designing and developing  more varieties  of 
digital content, including Android/iOS apps, SNS games, 3DCG, and more,  along 
with the rapidly changing digital content industry requirements.

                                   # # #

Copyright © 2013 Toon Boom Animation Inc. All rights reserved. Toon Boom^®  is 
a registered trademark and Storyboard Pro™,  Harmony™, and the Toon Boom  logo 
are trademarks  of Toon  Boom  Animation Inc.  All  other trademarks  are  the 
property of their respective owners.



Toon Boom Animation Inc.
Karina Bessoudo, VP, Marketing
+1 514 490 6479
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