If Work Brings You To The Golf Course Or The Concourse, The Crowne Plaza®
Hotels & Resorts Brand Will Help You On Your Way
Upscale Hotel Brand Launches National Ad Campaign Featuring Golfer Rickie
ATLANTA, April 15, 2013
ATLANTA, April 15, 2013 /PRNewswire/ --The Crowne Plaza^® Hotels & Resorts
brand today announced the launch of a multimedia advertising campaign starring
PGA TOUR professional Rickie Fowler. The upscale hotel brand is continuing its
relationship with Fowler for a second consecutive golf season and will execute
a multichannel campaign designed to show how Crowne Plaza hotels help business
travelers meet their personal goals when they're on the road. One of the most
recognizable golfers on the PGA TOUR, Fowler will appear in television, print
and online ads showcasing his own experience as a business traveler, albeit a
To view the multimedia assets associated with this release, please click
The two light-hearted broadcast spots titled "Autograph" and "Caddie" will
launch April 20. "Autograph" shows Fowler tiring and losing focus as he signs
autographs for fans, finally able to rest only when he collapses in the
comfortable bed in his Crowne Plaza hotel room. "Caddie" shows how the team
members at Crowne Plaza hotels serve as guests' own personal right hand man or
woman, making it easier for them to focus on work, and features a cameo by
Fowler's own caddie, Joe Skovron.
"Rickie Fowler is the perfect example of the guests we welcome at our Crowne
Plaza hotels. They've accomplished a lot in their careers, but they're still
striving for more," said Gina LaBarre, vice president, Americas Brand
Management, Upscale Brands, IHG®. "These ads take a clever approach to showing
how the services and amenities we provide at Crowne Plaza hotels enable guests
to be their best, whether they're a professional golfer or a more traditional
The spots highlight both the Crowne Plaza service program, which helps ensure
that guests have a productive and successful stay, and the Sleep Advantage™
program, which encompasses the entire sleep experience, from training staff on
how to create and maintain a restful environment to providing innovative
products and services. Program components include signature bedding,
guaranteed wake-up calls, designated quiet zones and aromatherapy.
"My experience as a business traveler isn't vastly different just because I'm
a professional golfer," said Rickie Fowler. "I still want to stay at a hotel
where I can get a good night's sleep and where there are people who anticipate
what I need to do my job better. These ads, which were a lot of fun to film,
show that business travelers can get this exact experience when they stay at
Crowne Plaza hotels."
Created with PGA TOUR Entertainment and independent creative director Bobby
Appleby, the campaign will run April 20 through Aug. 4 in support of the
brand's PGA TOUR title sponsorship of the Crowne Plaza Invitational at
Colonial. IHG, the parent company of the Crowne Plaza brand, is the Official
Hotel and Resort Partner of the PGA TOUR, Champions Tour and Web.com Tour. The
2013 Crowne Plaza Invitational at Colonial will be held May 20-26 at Colonial
Country Club in Fort Worth, Texas, and Fowler has committed to playing in the
2013 tournament. The Crowne Plaza Invitational at Colonial is the longest
running PGA TOUR tournament still being held at the original site. Visit
www.crowneplaza.com/golf for more.
To see the ads, visit the Crowne Plaza YouTube channel.
About Crowne Plaza Hotels & Resorts
Part of the IHG global portfolio, the Crowne Plaza® Hotels & Resorts brand is
a dynamic upscale hotel brand located in nearly 65 countries around the world
in major urban centers, gateway cities and resort destinations. As the fourth
largest upscale full-service hotel brand in the world and one of the fastest
growing, the Crowne Plaza brand has a solid foundation for future growth. The
portfolio has doubled since 2003 to nearly 400 hotels, and the global pipeline
has increased fourfold to nearly 100 hotels. At Crowne Plaza hotels, we help
our guests feel energized and productive, with 24-hour business services,
wireless high speed Internet access in the lobby, and fitness and leisure
facilities. Our Sleep Advantage® program ensures our guests get a great
night's sleep to power through their day. For reservations at Crowne Plaza
properties, visit www.crowneplaza.com or call 1-800-2CROWNE. Connect with us
on Twitter: www.twitter.com/crowneplaza or Facebook:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs) is a global
organization with nine hotel brands, including InterContinental® Hotels &
Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels
and Resorts, Holiday Inn Express®, Staybridge Suites®, and Candlewood Suites®,
as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG also manages Priority Club® Rewards, the world's first and largest hotel
loyalty program with over 71 million members worldwide.
IHG franchises, leases, manages or owns over 4,600 hotels and more than
675,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.
Visitwww.ihg.comfor hotel information and reservations
andwww.priorityclub.com for more on Priority Club Rewards. For our latest
SOURCE Crowne Plaza Hotels & Resorts
Contact: Caroline Huston, Crowne Plaza Hotels & Resorts, 770-604-2495,
firstname.lastname@example.org; or Nicole Tronolone, Hill + Knowlton Strategies,
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