Acquity Group Launches Aritzia eCommerce Site to Augment In-Store Experience
CHICAGO, April 15, 2013
CHICAGO, April 15, 2013 /PRNewswire/ --Acquity Group (NYSE MKT: AQ), a
leading global Brand eCommerce® and digital marketing company, announces today
the launch of Aritzia.com, a high-performing eCommerce experience for North
American fashion retailer Aritzia. The new website complements Aritzia's broad
brick-and-mortar presence and delivers a compelling digital experience to the
company's fashion-savvy shoppers.
"Our primary goal was to improve brand engagement online," said Brian Hill,
CEO at Aritzia. "Acquity Group helped us develop our eCommerce strategy and
translate our distinctive in-store experience for online audiences. The new
site merges content and commerce, offering high-fashion editorial content and
a magazine-style design. It enables our customers to seamlessly purchase items
As a boutique retailer of women's clothing, Aritzia's business is built around
high-quality in-store customer experiences and interactions. Acquity Group
supported Aritzia's reach from brick-and-mortar to online while maintaining
the brand's unique voice, style and commitment to customer service.
The launch of the new Aritzia.com is the product of a carefully orchestrated
planning process. Acquity Group supported the initial strategy and technology
selection, and led development on the Demandware Commerce platform.
"Aritzia's new site is a true convergence of content and commerce designed to
evolve with customers," said Andy Peebler, Acquity Group Executive Vice
President. "By taking the time to strategize its entry into eCommerce, Aritzia
achieved a site that performs exceptionally well and dovetails perfectly with
its brick-and-mortar boutiques."
Over the last two years, Acquity Group has expanded into several new markets
to meet increased demand for its unique Brand eCommerce solution, which blends
strategy, creative design, digital marketing and technology. The success of
Aritzia.com further strengthens areas of Acquity Group's expertise in meeting
the digital needs of highly recognizable retail brands.
About Acquity Group
Acquity Group is a leading global Brand eCommerce® and digital marketing
company, creating award-winning digital experiences for global brands. Our
multi-disciplinary approach brings together strategy, design, and technology
to create unique brand experiences that build firm customer relationships.
Acquity Group works with leading brands like Adobe, American Express, General
Motors, Grainger, and Tommy Bahama through offices in North America. To define
a unique perspective for your business, contact Acquity Group at
Founded by CEO Brian Hill in Vancouver, Canada, Aritzia has now grown to 54
retail boutiques, which include 47 Aritzia stores, five TNA stores and two
Wilfred stores, with over 2,300 employees. Our boutiques are located in select
cities across North America, including Vancouver, Seattle, San Francisco,
Toronto, Chicago and New York. In November 2012, Aritzia launched our online
magazine and e-commerce platform: www.aritzia.com.
Walker Sands Communications
(312) 267 2939
SOURCE Acquity Group LLC
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