Naya Shoes Announces Buy It. Plant It. Campaign to Aid Re-Forestation in Colorado

   Naya Shoes Announces Buy It. Plant It. Campaign to Aid Re-Forestation in

Naya To Plant One Tree Per Sale of Select Spring Styles

PR Newswire

ST. LOUIS, April 15, 2013

ST. LOUIS, April 15, 2013 /PRNewswire/ --Naya, one of Brown Shoe Company's
(NYSE:BWS) Healthy Living brands, is celebrating Earth Day by launching the
Buy It. Plant It. campaign to help re-forest affected areas in Colorado after
last year's devastating wildfires. For every pair of the brand's Zenobia or
Zephyr sandal styles sold, Naya will contribute one tree.


Naya is partnering with the non-profit organization, Plant-It 2020, to plant
the trees at the end of the Buy It. Plant It. campaign. In the past three
years, Naya has planted 15,000 indigenous trees in the United States through
various initiatives with the Plant-It 2020 program. Plant-It 2020 selects
trees with a high survival rate and then places them in non-harvest locations
on public land which are protected by contract from being cut down.

"The Naya brand is committed to helping preserve our earth through our
partnership with Plant-It 2020 for Earth Day," said Marci Ranger, vice
president of marketing for Naya "This gives our customers a way to give back
by replenishing trees in an area of great need while at the same time wearing
a pair of beautiful, comfortable shoes."

Naya brings together relaxed, sophisticated design and exceptional comfort in
shoes that leave a softer footprint on the Earth. The brand uses
environmentally preferred materials, whenever possible, in designing every
shoe. Such materials may include:

  oNatural or recycled content fabrics
  oFoot beds and outsoles containing natural cork or rice husk
  oWater-based cements
  oBoxes made with 80% recycled paper pulp, soy-based inks and water-based
  oReusable shoe bags and shoe forms made with recycled PET

The Naya Zenobia and Zephyr sandals are available for purchase online at to view the full line and find a complete list
of retailers. Interact with Naya on Facebook ( and
Twitter (@NayaShoes).

About Plant-It 2020
Plant-It 2020 is a 501 ©(3) nonprofit foundation that performs worldwide
tree-planting at $1 per tree, donates fuel-efficient cooking stoves to needy
families, and provides forestry, soil, and biochar education. Our services not
only help reforest the world's cities and forests - they provide direct
humanitarian aid by reducing hunger, thirst, malnutrition, poverty and indoor
pollution while increasing the sustainability of not only the world's forests
but also its people.

About Brown Shoe Company, Inc.
Brown Shoe Company is a $2.6 billion, global footwear company whose shoes are
worn by people of all ages, from all walks of life. Our products are
available virtually everywhere — in the more than 1,300 Famous Footwear and
Naturalizer retail stores we operate, in hundreds of major department and
specialty stores, on 14 distinct company-owned ecommerce sites, and on many
additional third-party retail websites. Through our broad range of products,
we serve three key market segments with our Family, Healthy Living and
Contemporary Fashion brands. For active people who want comfort and
performance, our Healthy Living brands — Naturalizer, Dr. Scholl's Shoes,
LifeStride, Avia and Ryka — marry comfort with style, to enrich sports and
leisure activities. At Brown Shoe Company, we inspire people to feel good and
live better... feet first!

Kimberly Amack, Nunez PR Group

SOURCE Brown Shoe Company, Inc.

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